| Reference: | 一、中文部份
1.中華徵信所，「汽機車工業產業年報」。
2.林清山著，心理與教育統計學，台北：東華書局，七十一年九月八版。
3.林清山著，多變項分析統計法，台北：東華書局，七十年十一月二版。
4.林聰琳著，自用轎車購買動機之研究（國立政治大學企業管理研究所碩士論文，六十六年六月）。
5.李曾宓著，家電消費者資訊收集行為及其對廠商行銷策略擬定之影響（國立政治大學企業管理研究所碩士論文，七十一年六月）。
6.黃俊英著，行銷研究━管理與技術，增訂版（台北：華泰書局，七十年二月）。
7.陳文潔著，消費者行為中知覺風險與降低風險策略之研究━彩色電視機之實例（國立政治大學企業管理研究所碩士論文，六十七年六月）
8.陳金龍著，台灣區汽車需求之研究（私立淡江大學管理科學研究所碩士論文，七十年六月）。
二、英文部分
1. Anthony Downs, “A Thoery of Consumer Efficiency,” Journal of Retailing, (Spring 1961), PP. 6-12.
2. Claxton, John D. Joseph N. Fry, & Bernard Portis, “A Taxonomy of Prepurchase Information Gathering Patterns,” Journal of Consumer Research, Vo1. 45, (December 1974) PP. 35-42.
3. David L. Loudon & Albert J. Della Bitta, Consumer Behavior: Concepts and Applications, (McGraw-Hill, 1979) PP. 460-461.
4. Dennis E. Hinkle, William Wiersama & Stephen G. Jurs, Applied Statistics For The Behavioral Sciences, (Houghton Mifflin Company, 1979).
5. D.K. Steword, and W.A. Love, “A General Canonical Correlation Index”, Psychological Bulletin, Vol. 70 (1968) PP. 160-163.
6. Donald G. Morrison, “Evaluating Marketing Segmentation Studies: The Properties of R2”, Management Science, Vol. 19, (July 1973) PP. 1213-1221.
7. Donald F. Cox, “The Audience as Communicators,” in Stephen A. Greyser (ed.,), Toward Scientific Marketing, American Marketing Association, Chicago, 1963, PP. 58-72.
8. Donald F. Cox, “Risk Taking and Information Handling in Consumer Behavior”“An Intensive Study of Two Cases,” in Donald F. Cox (ed.,), Risk Taking and Information Handling in Consumer Behavior, (Boston: Harvard University
Press, 1967) PP. 34-81.
9. Donald H. Grandbois, “The Role of Communication in The Family Decision Making Process”, in Stephen A. Greyser, ed., Toward Scientific Marketing (Chicago: American Marketing Association, 1964) PP. 50-56.
10. Francesco M. Nicosia, Consumer Decision Process: Marketing and Advertising Implications, (Englewood Cliffs. N.J. Prentice-Hall, Inc., 1966).
11. Fry, Joseph N. and Frederich. Siller, “A Comparison of Housewife Decision Making in Two Social Classes,” Journal of Marketing Research, Vol. 7, (Aug. 1970) PP. 333-337.
12. George Katona, The Mass Consumption Society, (New York: McGraw-Hill, 1964) PP. 289-290.
13. George Katona, Psychological Analysis of Economic Behavior, (New York: McGraw-Hill, 1951) P47.
14. Girish N. Punj & Richard Staelin, “A Model of Consumer Information Search Behavior for New Automobiles”, Journal of Consumer Research, Vol. 9 (Mar. 1983) PP. 366-380.
15. Harold D. Lasswell, “The Structure and Function of Communication in Society”, in Wilbur Schramm and Donald F. Roberts, ed., The Process and Effects of Mass Communication. (1971).
16. J. Jacoby and L. Kaplan, The Components of Perceived Risk,” in M. Venkatesan (ed.,) Processings, Third Annual Convention of the Association for Consumer Research, (1972) PP. 382-393.
17. James F. Engel, Martin R. Warshaw & Thomas C. Kinnear, Promotional Strategy, 4th ed., (台北：泰華書局).
18. James F. Engel, Roger D. Blackwell, & David T. Kollat, Consumer Behavior 3rd ed., (台北：泰華書局1978) P. 237.
19. Jon G. Udell, “Prepurchase Behavior of Buyers of Small Electrical Appliances,” Journal of Marketing, Vol. 30, (Oct. 1966) PP. 50-52.
20. Joseph P. Newman & Richard Staelin, “Prepurchase Information Seeking for New Cars and Major Household Appliances,” Journal of Marketing Research, Vol. 9, (Aug. 1972) PP. 249-257.
21. John A. Howard and Jagdish N. Sheth, The Theory of Buyer Behavior (New York: John Wiley & Sons, 1969) PP. 27-28.
22. LeonG. Schiffman ( Leslie Lazar Kanuk, Consumer Behavior,2nd ed., (台北：雙葉書廊, 1983), PP. 258-261.
23. Leon Festinger, Conflict, Decision, and Dissonance (Palo Alto, Calif. : Standford University Press, 1964) PP. 152-156.
24. Louis P. Bucklin, “Consumer Search, Role Entactment, and Market Efficiency”, Journal of Business, Vol. 42, (Oct. 1969) PP. 416-438.
25. Melvin T. Copeland, “Relation of Consumers’ Buying Habits to Marketing Methods,” Harvard Business Review,(April 1923).
26. Paul E. Green Michael Halbert, and J. Sayer Minas, “An Experiment in Information Buying,” Journal of Advertising Research, Vol. 4, (Sep. 1964) PP. 17-23.
27. P. Feldman & Merlin C. Spencer, “The Effect of Personal Influence in the Selection of Consumer Service, in Peter D. Bennett, ed., Marketing and Economic Development, (Chicago: American Marketing Association, 1965) PP. 44-52.
28. Raymond A. Bauer, “Consumer Behavior as Risk Taking,” in Donald F. Cox (ed.,) Risk Taking and Information Handling in Consumer Behavior, (Boston: Harvard University Press, 1967) PP. 23-33.
29. Richard H. Holton, “The Distinction Between Convenience Goods, Shopping Goods, and Specialty Goods,” Journal of Marketing, (July 1958)
30. Robert W. Chesnut & Jacob Jacoby, “The Impact of Time Costs on Acquisition of Package Information” (Purdue Papers in Consumer Psychology, No. 155, 1976)
31. William P. Dommermuth, “The Shopping Matrix and Marketing Strategy,” Journal of Marketing Research, Vol. 2, (May 1965) PP. 128-132.
32. Robert W. Chestnut and Jacob Jacoby, “Consumer Information
Processing: Emerging Theory and Findings” in Arch G. Woodside, Jagdish N. Sheth, and Peter Bennett, eds: Consumer and Industrial Buying Behavior (New York: Elsevier North-Holland, 1977)
33. Westbrook, Robert A. & Clase Fornell, “Patterns of Information Sources Usage Among Durable Goods Buyers,” Journal of Marketing Research, Vol. 16, (Aug. 1979), PP. 303-312. |
