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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103467


    Title: 當文創遇到行銷：解讀「文創行銷」一書
    Authors: 黃振家
    Keywords: 文化創意;文創產業;行銷;品牌管理;鄭自隆
    Date: 2012-07
    Issue Date: 2016-11-07 15:45:20 (UTC+8)
    Abstract: 解讀一本書，透過對作者的認識會自然看見這本書的輪廓。本書作者鄭自隆教授，研究競選廣告達二十多年，為台灣競選廣告研究資深學者，著作等身，相關論述涵括廣告、公共關係、品牌與傳播產業等相關領域。近年來，作者關注文化創意產業，亦有著述產出，從作者寫作脈絡不難發現，本書所可能蘊涵的多元角度。
    Relation: 廣告學研究, 38, 77-80
    Data Type: article
    Appears in Collections:[The Journal of Advertising & Public Relations ] Journal Articles

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