English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51718920      Online Users : 654
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103281
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103281


    Title: 有策略 能管理 才能邁向有效的競選傳播
    Authors: 鈕則勳
    Keywords: 競選傳播;策略與管理
    Date: 2011-07
    Issue Date: 2016-10-25 15:51:30 (UTC+8)
    Abstract: 競選傳播策略如何才能朝「有效」的路徑上邁進,作者在本書中已經提出了答案,那就是「有策略、能管理」,雙劍合璧,妙用無窮。畢竟策略再好,若無法有效率的因時、因地或按部就班地執行,策略只能淪為紙上談兵;即便「叫好」,亦無「叫座」的可能,頂多只能孤芳自賞。由此可見,「選舉無師傅、用錢買就有」的觀念,早已隨現今選戰的日益科學化與專業化的發展而漸漸走進歷史;競選傳播之策略與管理已儼然成為「勝選者」之致勝關鍵,而本書於2012年總統選舉前出版,除了能讓候選人及團隊有個戰略及戰術運用上的準則之外,其亦有四大特點。
    Relation: 廣告學研究, 36, 137-138
    Journal of advertising & public relations
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

    Files in This Item:

    File Description SizeFormat
    36-137-138.pdf404KbAdobe PDF2557View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback