政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/103268

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113656/144643 (79%)
Visitors : 51718852 Online Users : 654

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 > Item 140.119/103268

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103268

Title:	廣告從業人員專業道德認知研究
Other Titles:	Advertising Practicionrs` Perceptions of Professional Ethics
Authors:	劉美琪
Contributors:	國立政治大學廣告學系
Keywords:	專業;從業人員;道德認知;廣告
Date:	1994-03
Issue Date:	2016-10-25 15:29:49 (UTC+8)
Abstract:	針對台灣廣告綜合代理從業人員，本研究探討之主題為廣告人在工作上所面臨之道德困擾或矛盾。在回收的120份問卷中，除了32.5％的受訪者表示，未曾在工作上經歷過個人道德標準的衝突外，另67.5％之受訪者回覆道德挑戰經常出現於工作中。依受訪者所提出之頻率，問題依次為：(一)產品本身的性質，(二)廣告的內容，(三)公司與客戶的關係，(四)市場調查的可信度，(五)回扣之收取，及(六)服務品質等。 A survey was conducted on the advertising practitioners in Taiwan concerning their experiences of ethical challenges at work. Among 120 respondents, while 32.5％ responded that ethical problems did not exist, 67.5％ admitted that ethical decision was a commonplace at work. Based on the number being mentioned, those ethical problems are:(1)product-related,(2)the message of advertisements,(3)agency-client relationship,(4)the creditability of research,(5)undertable rebate and,(6)the quality of service.
Relation:	廣告學研究, 3, 145-158
Data Type:	article
Appears in Collections:	[廣告學研究] 期刊論文

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	681	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...