政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/103244
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 114205/145239 (79%)
造访人次 : 52333269      在线人数 : 125
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103244


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/103244


    题名: 互動式廣告有效性先探研究：以跨國電腦使用者為研究對象
    其它题名: Interactive Advertising and Its Effectiveness: An Exploratory Study of Cross-National Computer Users
    作者: 楊忠川
    关键词: 互動式廣告
    日期: 1996-07
    上传时间: 2016-10-25 14:56:11 (UTC+8)
    摘要: 隨著互動式媒體的風行，互動式廣告已變成廣告行銷界最熱門的話題。自從1993年10月起，專業雜誌「廣告年代」就在其刊物中開始了一系列互動式媒體的專欄。隨著最近網際網路、全球資訊網以及國家資訊基礎建設的熱潮，更將互動式廣告的高潮向前推進一大步。With the increasing popularity of interactive media, interactive advertising has become one of the hottest topics among advertising and marketing professionals. Since October, 1993, the trade weekly, Advertising Age, began a special feature section on interactive media. Other trade publications, Media Week and Marketing News, also foollowed. The recent hype about the Internet, the World Wide Web, and the National Information Infrastructure (NII) has further pushed the commercail potential of the interactive advertising. In spite of the somewhat overrated optimism of interactive advertising, there lacks an empirical study of effectiveness of interactive advertisements, as compared to non-interactive advertisements.
    關聯: 廣告學研究,8,27-65
    数据类型: article
    显示于类别:[廣告學研究] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML21146检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈