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    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103108
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103108


    Title: 開啟本地傳播個案教學的契機
    Authors: 劉蕙苓
    Keywords: 新聞;公關;傳播;危機處理;個案寫作;個案研究;傳播教育;書評
    Date: 2010-07
    Issue Date: 2016-10-20 16:17:37 (UTC+8)
    Abstract: 從事新聞與公關教學的教師,在教學現場最大的困擾是尋找合適的且有豐富資料的個案,和學生討論並進行理論對話。雖然國外以個案為主的書已不少,但傳播情境距離疏遠與文化脈絡的差異,對學生而言,收穫畢竟有限。本書以本地傳播個案為題材,提供了一個很好的素材,讓師生得以在本地的文化與情境脈絡下討論、激盪出更紮實的實務與理論的對話。
    Relation: 廣告學研究, 34, 115-117
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

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