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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/102077


    Title: The impact of e-retailer characteristics on initiating mobile retail services: A modular innovation perspective
    Authors: 莊皓鈞
    Chou, Yen-Chun;莊皓鈞;Shao, Benjamin B.
    Contributors: 資管系
    Keywords: E-Commerce;M-Commerce;Mobile retail services;Modular innovation;Multichannel retailing
    Date: 2016-06
    Issue Date: 2016-09-20 14:17:38 (UTC+8)
    Abstract: The rise and challenges of m-commerce have led to an urgent need to examine how firms adopt the emerging sales channel. Early studies mainly discussed the differences between e-commerce and m-commerce. Our study shows the modular innovation from e-retailing to m-retailing, which changes the core component of service delivery but keeps the operations intact, provides more opportunities for well-entrenched firms. Using a dataset of e-retailers, we find e-retail characteristics have an impact on firm`s migration to the mobile domain. Firms with online service competencies, economies of scale, and physical outlets are more inclined to exploit opportunities provided by mobile technologies.
    Relation: Information & Management, Vol.53, No.4, pp.481-492
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1016/j.im.2015.11.003
    DOI: 10.1016/j.im.2015.11.003
    Appears in Collections:[英國語文學系] 期刊論文

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