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    题名: 投資人關係在台灣企業中扮演的角色及權力關係
    The Roles of Investor Relations and their Power Relations in Corporations in Taiwan
    作者: 張簡佳怡
    ChangChien, Chia Yi
    贡献者: 鄭怡卉
    Cheng, I Huei
    張簡佳怡
    ChangChien, Chia Yi
    关键词: 投資人關係
    公共關係
    權力關係
    組織溝通
    關係管理
    investor relations
    public relations
    power relations
    corporate communication
    relationship management
    日期: 2016
    上传时间: 2016-09-20 11:38:24 (UTC+8)
    摘要: 在成熟的金融市場中，投資人關係（IR）早在許多具規模的企業中行之有年。隨著法規對外資的開放，IR也逐漸出現在許多台灣上市櫃企業中，作為企業與投資人之間的橋樑。近年來公司治理、ESG的概念更使得追求永續經營的企業重視IR的經營。雖然IR在實務界持續發展，但IR在學術研究中仍舊是相當陌生的領域。
    本篇論文藉由與多位經驗豐富的IR Officers深度訪談，了解IR在企業中扮演的角色、功能、資訊傳遞及其在組織架構中的權力關係，並探討IR在台灣企業中的現況與未來走向。
    Investor relations (IR) has been playing an important role for publicly traded corporations for many years. In Taiwan, following the deregulation of foreign investment in the stock market, larger companies became more aware of the need of investor relations to bridge the investment community and the corporation.
    IR is a unique area that combines the skills of communication, public relations, and financial knowledge as well as business management. Nevertheless, there has been only limited academic research on this area, suggesting a gap between the academia and the industry.
    By in-depth interviews with experienced IR officers (IROs), the current study aimed to explore the situation of IR in Taiwan, including their roles and functions, as well as the issue of power relations in today’s corporations. The results showed that IR plays the role as a technician that delivers financial information as well as a manager that copes with the expectation of and the relationships with the investment community and the top management.
    Additionally, most interviewees believed IROs should be valued as an important function in the corporation as they not only disseminate information to the financial media or financial community, but they also offer market updates and provide valuable consultations to the top management. In sum, the IROs who have a seat at the table can play an influential role and achieve two-way communication for their corporations and the external stakeholders.
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    描述: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    102461004
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0102461004
    数据类型: thesis
    显示于类别:[國際傳播英語碩士學程] 學位論文

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