English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51617659      Online Users : 488
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/101638


    Title: 台灣行動電視服務的關鍵成功因素與其發展策略
    Other Titles: Key Successful Factors and DevelopmentStrategies for TV on Mobile Service in Taiwan
    Authors: 楊文華;梁朝雲;周文修
    Yang, Wen-Hua;Liang, Chao-Yun;Chou, Wen-Shou;Lin, Chen-Wei
    Keywords: 行動電視服務;數位電視;關鍵成功因素;發展策略
    TV on Mobile Service;digital TV;key successful factors;development strategies
    Date: 2008-07
    Issue Date: 2016-09-08 14:26:49 (UTC+8)
    Abstract: 本研究從電信系統、電視內容及手機硬體等業者觀點，描繪國內行動電視服務的發展現況，並探討其關鍵成功因素與發展策略。以質性研究為主，量化研究為輔，本研究先就文獻分析描繪產業現況，並設計問卷初探該產業之關鍵成功因素，最後採深度訪談以確認並修正問卷分析結果。本研究發現，在產業發展之初，最受關注的關鍵成功因素為「政策法令完整，政府配合推動」與「服務費用高低」兩項。在發展策略上，電信系統業者必須立基於產業合作，與價值鏈中各業者共生演化，並須追求與競爭業者之服務差異化，以區隔品牌；電視內容業者則應以合作策略為主，藉此不斷擴充內容的豐富度，迅速轉型為內容整合者以提升競爭力；手機製造商則須強化其核心技術與產品設計，並輔以行銷推廣來提升自我品牌資產。
    This study aims to explore the status of TV on Mobile in Taiwan, the Key Succsess Factors (KSFs) for the services, and the development strategies for this industry. This study employs both qualitative and qantitative approaches. A questionnaire wasndesigned for inquiring the KSFs of TV on Mobile, which was followed by in-depth interviews to comfirm and enrich the findings. The results indicated that at the begining stage, the most decisive factors are “sound government policy and the according enforcement of it” and “adequate service fee”. Strategically, telecom operators should look for cooperation with all members in the value chain and differentiation with competitors in the industry. Television content providers should manage to seek competitive advantage by enriching their TV content and shifting themselves to be a content integrator. As to cell phone manufacturers, they ought to reinforce the core technology, marketing ability and product design, in order to have higher brand equity.
    Relation: 新聞學研究, 96, 87-127
    Mass Communication Research
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

    Files in This Item:

    File Description SizeFormat
    96(p.87-127).pdf797KbAdobe PDF2475View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback