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    Title: 【書評】「萬一他說對了怎麼辦?」—對麥克魯漢密碼的新時代探索
    Authors: 黃國庭;顧佳欣;李郁莉
    Date: 2007-07
    Issue Date: 2016-09-08 11:38:15 (UTC+8)
    Abstract: 四十年多前,麥克魯漢出版了《認識媒體-人的延伸》一書,不按傳統邏輯的隱喻式寫作,以及近乎預言般的說辭,在學界引起一陣騷動,但八零年代又瞬間沈寂。數位時代的來臨,又讓麥克魯漢的作品再度被拿出來重新理解:網路的出現真的實現了「地球村」,讓隱喻被磨平,成為一種真實的描述,而網路媒體出現,也讓人們的中樞神經得以延伸,可以看、聽甚至接觸到更多、更遠的事物。在四十多年後的今天,回過頭來看瞭解麥克魯漢當初如何認識媒體,別有一番風味!
    Relation: 新聞學研究, 92, 173-181
    Mass Communication Research
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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