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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/101478


    Title: 態度對新聞閱讀的影響
    Authors: 張文強
    Keywords: 態度;新聞閱讀
    Date: 1995-01
    Issue Date: 2016-09-06 16:35:49 (UTC+8)
    Abstract: 根據過去研究發現，先前態度可能是影響新聞閱讀的重要因素，讀者會從新聞中各自看到不同的內容。本研究利用一則國民黨與民進黨互歐的新聞，以雙方黨工為實驗對象，從回憶、歸因與立場評估三個層面對此問題進行探討。研究發現如下： 一、先前態度會影響新聞事件的回憶。讀者會主動詮釋新聞，使他們所回憶的新聞與原有新聞有所出入，但與先前態度一致。 二、先前態度會影響讀者對新聞事件的歸因。雙方黨工互指不是，要求對方負起大部份的責任。 三、先前態度並不會影響讀者對新聞立場的評估，雙方黨工都認為此篇新聞立場持平。
    According to some former studies, prior attitude is an important factor influencing information processing. This study based on what mentioned above, intends to find how prior attitude influences news reading. The study uses the news about conflict between KMT and DPP as an experimental stimulus. The samples are the partisans of KMT and DPP. The study concludes the following: 1.Prior attitude has an influence on recall. The news recalled by reader is different from the original one and accords with his prior attitude. 2.Prior attitude has an influence on attribution. Both parties blame each other and think the other side should be responsible for the conflict. 3.Prior attitude does not influence the evaluation for the news. Both parties think this news is neutral.
    Relation: 新聞學研究, 50, 125-156
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

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