English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51610076      Online Users : 383
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/101316


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/101316


    Title: 紀實娛樂節目之全球在地化歷程—以探索頻道在台灣為例
    Other Titles: Glocalization of Nonfiction Entertainment Media: Programming Strategies of Discovery Communication Inc. in Taiwan
    Authors: 蘇蘅;鄭淑文
    Su, Herng;Cheng, Shu-Wen
    Keywords: 在地化;全球在地化;紀實娛樂;探索頻道;媒體集團;電視紀錄片
    localization;glocalization;nonfiction entertainment;Discovery Channel;media conglomerate;television documentary
    Date: 2009-06
    Issue Date: 2016-09-05 16:33:39 (UTC+8)
    Abstract: 本文以全球化研究中較少關注的紀實娛樂頻道──探索（Discovery）頻道集團在台灣的節目產製和播送為例，剖析該公司從2003年以後如何在台灣展開的與官方、民間合作的過程，探討此一全球最大的紀實娛樂頻道產業「在地化」的複雜歷程，以及學理的意涵。\\r本研究發現，探索媒介集團在「在地化」過程，主要採取多樣化策略進行不同選擇，該集團亞洲總部和在地的製作人扮演關鍵角色，採取的多樣化策略包括節目編排、專案合作、產品屬性重新定位、全球在地化製作公式、和因地制宜的行銷措施，均保持相當彈性；其全球品牌的效益則以發揮品牌吸引力、產業平台效益和跨業合作的綜效為目的。研究也發現，該集團歷經建構、成長、維持等過程，在台灣能獲得一定商業利益，主要因其策略以經濟力為最重要考量。此外，跨國媒體集團「在地化」的成敗必須考慮經濟以外的因素，例如在地政治情境和在地化的市場行銷策略，才能提高利潤。其次，探索集團更在找出和在地重要組織或機構的「構連」機制後，克服許多在台灣發展的障礙；不過，跨國經營媒介的「在地化」終究不是「真正」實施在地化或再地化，而是為了追求母公司獲利最大化不得不採取因地制宜的措施。
    This article examines the global media’s institutional logic of programming for local audiences using Discovery Communications Inc. as an example. Global media expansion is connected to other trends such as the fragmentation of audiences, special genre for local market, lower cost and greater profit expectations. One of the genre fitting these new programming demands is so-called nonfiction entertainment. The authors analyze how Discovery Communications Inc. developed this genre in Taiwan and collaborated with local producers. Concluding, the authors highlight some new consequences of these findings for research in glocalization theory and media economy. One strategy of DCI in Taiwan’s market was to develop a variety of channels that are jointly promoted. Another strategy was to involve local producers to co-produce programs under one well-known brand name that could be easily sold. The types of cooperative projects have become more common in Taiwan, Discovery is careful not to dilute its quality brand by appearing overly commercialized.
    Relation: 廣播與電視, 30, 1-28
    Journal of Radio & Television Studies
    Data Type: article
    Appears in Collections:[新聞學系] 期刊論文
    [亞洲廣電與新媒體研究 (原名：廣播與電視)] 期刊論文

    Files in This Item:

    File Description SizeFormat
    30(p1-28).pdf845KbAdobe PDF2503View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback