政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/100748

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文筆數/總筆數 : 113656/144643 (79%)
造訪人次 : 51722577 線上人數 : 602

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

政大機構典藏 > 商學院 > 科技管理與智慧財產研究所 > 期刊論文 > Item 140.119/100748

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/100748

題名:	Factors Influencing the Use of Mobile Financial Services: Evidence from Taiwan
作者:	吳豐祥 Wu, Feng-Shang;Yen, Yung-Shen
貢獻者:	科管智財所
關鍵詞:	Mobile Financial Services, Technology Acceptance Model, Perceived Mobility, Personal Habit
日期:	2014-10
上傳時間:	2016-08-25 14:39:52 (UTC+8)
摘要:	Mobile service innovation has become a critical issue in the financial sectors. Currently, many banks in Taiwan have developed various mobile services for their customers. However, mobile services in financial sectors are different from Internet services because of the mobility. First, mobile services enable mobile extensions of existing electronic services and new services that are valuable to users on the move. Second, most people have their own, personal mobile devices in the hands, but they may not have the computers with them anytime. Although consumers’ technology acceptance has been examined in the context of e-commerce, mobile financial services are gained scant attention. Thus, this study aims to explore the factors influencing the use of mobile financial services (MFS). We conducted a qualitative research in depth, and investigated a renowned bank in Taiwan which developed various MFS for customers. The findings reveal that perceived mobility and personal habit are two important antecedents influencing the use of MFS. Mobility positively affects perceived ease-of-use and perceived usefulness, which in turn influence the use of MFS. Furthermore, personal habit positively affects the use of MFS.
關聯:	Modern Economy, 5(13), 1221-1228
資料類型:	article
DOI 連結:	http://dx.doi.org/10.4236/me.2014.513113
DOI:	10.4236/me.2014.513113
顯示於類別:	[科技管理與智慧財產研究所] 期刊論文

文件中的檔案:

檔案	大小	格式	瀏覽次數
1221-1228.pdf	2591Kb	Adobe PDF2	537	檢視/開啟

在政大典藏中所有的資料項目都受到原著作權保護.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

資料載入中.....