政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/100321

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政大典藏 > Journals of NCCU > MIS review: an international journal > Journal Articles > Item 140.119/100321

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Title:	Antecedents and Consequences of Trust in Using Mobile Banking
Authors:	Yu, Chian-Son
Keywords:	Trust;Mobile Banking;Trust Antecedents;Trust Consequences;Mobile Services
Date:	2015-03
Issue Date:	2016-08-16 16:23:25 (UTC+8)
Abstract:	Because large amount of literature identifies trust as a crucial factor in the success of mobile banking, this study aims to illuminate the link from trust`s precursors, itself, to its outcome in the context of mobile banking. After surveying 356 potential customers and 247 current customers, the empirical results indicate that trust significantly influences potential users` intention to use mobile banking and current users` commitment to use mobile banking. Regarding current customers, the results reveal that situational normality, structural assurance, knowledge-incurred trust, personal-incurred trust, and calculative-incurred trust, in that order of relative power, considerably affect trust belief in mobile banking. As for potential customers, the results reveal that personal-incurred trust, knowledge-incurred trust, structural assurance and situational normality, in that order of relative influences, considerably affect trust belief in mobile banking. Given that the level of influence of trust`s antecedents in generating consumers trust varies across potential customers and current customers, banks are advised to strengthen different trust resources to meet the main concerns of different customer groups.
Relation:	資管評論, 20(2), 27-56 MIS review
Data Type:	article
DOI link:	http://dx.doi.org/10.6131/MISR.2015.2002.02
DOI:	10.6131/MISR.2015.2002.02
Appears in Collections:	[MIS review: an international journal] Journal Articles

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