政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/99793

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/99793

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/99793

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題名:	在台灣經營泰式午餐餐盒之商業企劃書 Business Plan: Thai Lunchbox in Taiwan
作者:	林如娟 Pruekwattanachai, Pattie
貢獻者:	張大為 Chang, David 林如娟 Pruekwattanachai, Pattie
關鍵詞:	商業企劃書泰式午餐餐盒 Business Plan Thai Lunchbox
日期:	2016
上傳時間:	2016-08-09 10:49:23 (UTC+8)
摘要:	What is for lunch today? It is a normal question for everyone, but particularly for office workers who have limited choices, busy schedules and do not want to eat outside. People mostly think about a lunchbox as the first option since it is convenient, especially a delivery service that provides food to the door. But what kind of lunchbox do they want to order? There are more than fifty traditional Chinese lunchboxes in service with the same style of fried pork or grilled chicken with small three side dishes. What can be more boring than this? That is why we think that Pinto will be the best alternative for many customers in the market. The business idea is introduced to combine the original lunchbox concept with unique Thai food and the new concept of making food for happiness through the food presentation. Pinto is a brand of our delicious Thai lunchbox which sells high quality food and focuses on the art of food through packaging as an aim to bring customers a new experience. Our primary target is office worker around Xinyi district in Taipei City. In addition, the management team is consisted of experienced and knowledgeable people who have determination and passion to drive business to achieve goals and objectives. The total capital requirement to launch Pinto is NTD 2,000,000. Due to our business model focuses on delivery food without an actual restaurant, we save money on location and store decoration. As the demand increases in the market and the product differentiation, we expect to have a return of profit in the first year of operation and gradually gain higher net income in the years later. Our intention is to have a definitive business, financial, and marketing plan that not only serves our need for capital financing, but is utilized as our daily business roadmap. In the long term plan, we believe that food delivery service is a popular trend and will still have a huge potential to grow in the future. In the first four years, we will focus on Taipei and New Taipei City where there is high density of office workers and a huge demand for lunchboxes. Next stage, we would like to expand to other cities that share the similar lunchbox culture, such as, Shanghai, Beijing and Tokyo.
參考文獻:	Agriculture and Agri-Food Canada. (2014, July). Agriculture and Agri-Food Canada. Retrieved April 17, 2016, from Market Overview - Taiwan: http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/asia-pacific/market-overview-taiwan/?id=1418399560609 Businessnewsdaily. (2011, April 19). Businessnewsdaily. Retrieved April 22, 2016, from Need a Product Endorsement? Look to Bloggers, Not Celebrities : http://www.businessnewsdaily.com/882-bloggers-celebrities-influence.html Forbs. (2012, November 1). Forbs/ Entrepreneurs. Retrieved April 23, 2016, from Five Customer Retention Tips for Entrepreneurs: http://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/#33ef628617b0 Heneghan, C. (2015, November 30). Fooddive. Retrieved April 19, 2016, from The future is now: The critical food industry trends heading into 2016: http://www.fooddive.com/news/the-future-is-now-the-critical-food-industry-trends-heading-into-2016/409905/ imarketingfactory. (n.d.). imarketingfactory. Retrieved April 21, 2016, from The Importance of YouTube for Small Businesses: http://www.imarketingfactory.com/youtube/ International Monetary Fund. (2016, January). Subdued Demand, Diminished Prospects. Retrieved April 17, 2016, from International Monetary Fund: http://www.imf.org/external/pubs/ft/weo/2016/update/01/ investtaiwan. (n.d.). investtaiwan. Retrieved April 17, 2016, from Investment Opportunities in the Food and Beverage (F&B): http://investtaiwan.org/doc/1040807/SI_1_3.pdf Kim, E. (2015, May 7). CRUNCH NETWORK. Retrieved April 17, 2016, from A Secular Shift To Online Food Ordering: http://techcrunch.com/2015/05/07/a-secular-shift-to-online-food-ordering/ Langley, S. (2014, August 27). ausfoodnews. Retrieved April 20, 2016, from Sophie Langley: http://ausfoodnews.com.au/2014/10/27/key-trends-for-australian-and-new-zealand-consumers-in-2015-mintel.html Lue, A. (n.d.). Taipei Times. Retrieved April 18, 2016, from 7-Eleven starts lunchbox showdown: http://www.taipeitimes.com/News/biz/archives/2002/01/19/0000120636 Pozin, I. (2013, July 9). Forbes. Retrieved April 21, 2016, from 6 Instagram-Inspired Startups: http://www.forbes.com/sites/ilyapozin/2013/07/09/6-instagram-inspired-startups/#62dc2a663b72 Rockhold, M. T. (n.d.). Mercy. Retrieved April 19, 2016, from Healthification Has Mercy Jumping: https://www.mercy.net/jumpingjacks Taiwan Info. (2016, April 19). Taiwan Info. Retrieved April 19, 2016, from Fast Food Sweeps Taiwan; 42 Foreign Chains Now Here: http://taiwaninfo.nat.gov.tw/ct.asp?xItem=108709&ctNode=103 Taiwan Today. (2014, February 17). Taiwan Today. Retrieved April 18, 2016, from Taiwan top for convenience store density: http://taiwantoday.tw/ct.asp?xItem=214462&ctNode=2183 Travers, A. (2016, March 16). bordbia. Retrieved April 20, 2016, from The Future of Gastronomy: 7 Foodservice trends for 2025: http://www.bordbia.ie/industry/manufacturers/insight/alerts/pages/TheFutureofGastronomy7Foodservicetrendsfor2025.aspx?src=home Vegten, M. v. (2015, May 30). asiaonebusiness. Retrieved April 20, 2016, from Average salary for Taiwanese college grads back at $1,200 : http://business.asiaone.com/news/average-salary-taiwanese-college-grads-back-1200 verticalresponse. (n.d.). verticalresponse. Retrieved April21 2016, from Why Facebook Is Important to Small Business: http://www.verticalresponse.com/marketing-resources/guide/5-reasons-why-facebook-is-important-to-small-business http://www.imf.org/external/pubs/ft/weo/2016/update/01/ http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/asia-pacific/market-overview-taiwan/?id=1418399560609 http://investtaiwan.org/doc/1040807/SI_1_3.pdf http://www.168web.com.tw/in/front/bin/home.phtml https://www.facebook.com/wutau, http://www.wu-tau.com/news.php http://keeat.pixnet.net/blog/post/348831212-rice-kitchen%E7%B1%B3%E9%A3%9F http://d86825646.myweb.hinet.net/, https://www.facebook.com/%E5%BA%9C%E5%9F%8E%E8%98%AD%E9%A6%99%E6%8E%92%E9%AA%A8%E9%A3%AF-569549246459192/ http://www.bobbybox.com.tw/ https://www.zomato.com/manila/bobby-box-libis-quezon-city http://www.globalfoodforums.com/food-news-bites/2016-food-trends/ http://www.bplans.com/catering_business_plan/market_analysis_summary_fc.php http://www.thegrocer.co.uk/reports/category-reports/focus-on-lunchbox/219868.article
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 103933038
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0103933038
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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