政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/99786

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/99786

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政大典藏 > College of Commerce > Executive Master of Business Administration > Theses > Item 140.119/99786

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/99786

Title:	維修廠經營策略與航空公司營運績效之關聯性研究 The Correlation Study between MRO Business Strategy and Operating Performance of the Airline
Authors:	呂永南 Lu, Yung Nan
Contributors:	林柏生 Lin, Po Sheng 呂永南 Lu, Yung Nan
Keywords:	維修廠航機維修經營策略營運績效 MRO Operating Strategy Operating Performance
Date:	2016
Issue Date:	2016-08-09 10:48:30 (UTC+8)
Abstract:	企業為了建立核心能力及競爭優勢，經常對已具規模之事業群採分割獨立策略，期能藉由組織扁平化，以降低原母公司內部科層成本以提升企業營運綜效，並同時可提升企業於市場上之競爭力。自2000年以來亞太地區空運市場除受2008年經歷金融海嘯影響有稍稍下滑以外，其餘時間每年之運量、產值皆呈現正成長，其中又以中國大陸為主之亞太地區成長速率最為明顯，為疏運區域間空運市場需求，2014年亞太地區之民用航空器總數已達近7200架，另依據波音估計亞太地區之航空客貨運成長率為6%，依此推估在2024年，各型航空器數目幾達13000架，擔負起空中交通的任務。飛機自原廠引進後，為延續航空器的使用年限，必須維持航機的妥善適航，衍生航機機體、發動機及附件的維修商機；據統計資料表示，在飛機服役使用週期內，航機維修費用為購機成本之三至四倍，亞太地區的民航維修市場產值在2014年達168億美金，這樣的市場規模除了是波音、空中巴士等原廠之主要收益來源外，也是各家航太維修廠商業者必爭之地。 MRO維修廠的經營策略在航空公司裡扮演舉足輕重的角色，獨立經營抑或納入總管理處管轄各有優缺點，也是各航空公司經營策略必須慎思的一環，本文將就維修廠與航空公司合併或分開獨立經營整體營運綜效探討。 In order to optimize its core competency and competitive advantage, the enterprise usually adopt the spin-off strategy towards its mature business units, so that a flat organization structure can be developed to reduce internal management layers and to improve operating synergy while the enterprise competitiveness can also be increased as well. Since 2000, the air transport in Asia Pacific Region has continuously grown in volumes and values except for 2008 when global financial crisis slightly slowed the growth trend. Above all, China has shown the most dramatic growth rate. In 2014, the number of commercial aircraft in the Asia-Pacific Region has reached nearly 7200 to accommodate the demand in commercial aviation. In addition, Boeing has forecasted 6% growth rate for the passenger and freight traffic in Asia Pacific. Therefore, the number of aircraft will presumably reach 13000 in 2024. Since the delivery of an aircraft, to extend its service life, it is necessary to continue the airworthiness of the aircraft, from which the maintenance business of the airframe, powerplant and accessories derives. Based on the statistics, the maintenance cost amounts to three or four times of the purchase price during the aircraft life cycle. Thus, the commercial aviation market value of the Asia-Pacific Region escalated to US$16.8 billion in 2014. Such a market size has become the major source of revenue for the aircraft manufacturers i.e. Boeing, Airbus, etc. Moreover, this region has proven to be a place of strategic importance for the maintenance, repair and overhaul (MRO) companies worldwide. The MRO operating strategy is of utmost importance for the airlines. There are pros and cons of the different operational approaches, either spin-off or incorporation, which requires thorough consideration. This study aims to examine the operating synergy of spin-off or incorporation of the MRO function and the airlines. "第一章研究緒論 1 第一節背景動機 1 第二節方向目的 3 第三節預期貢獻 4 第四節論文架構 5 第五節研究限制 6 第二章文獻探討 7 第一節 121 AIRLINES營運模式 7 第二節航空公司經營法規簡介 9 第三節 MRO維修廠法規 10 第四節影響經營模式因素與維修成本控制之探討 16 第三章研究架構與方法 25 第一節研究架構 25 第二節研究方法 25 第四章個案分析 29 第一節外部環境 29 第二節個案T公司簡介及業務概況 40 第三節個案T公司的集團組織定位 50 第四節個案T公司的發展策略 61 第五章結論與建議 71 第一節結論 71 第二節建議 71 參考資料 73
Reference:	中文文獻： 1.吳建華、謝發昱、黃俊峰、陳銘凱，2004，個案研究。臺北：高等教育文化事業有限公司，201-201。 2.徐宗國譯，1997，質性研究概論。巨流。 3.高婕，2012，淺談飛機維修外委環節的質量控制，科技視界。 4.陳星，2015，民航飛機維修中人的可靠性分析，<科技創新導報>第19期，251-251。 5.陳俊汝，2003，「機隊維修排程最佳化之研究」，國立成功大學航空太空工程研究所碩士論文。 6.張有恆，2012，航空運輸學 (三版)。華泰文化。 7.Adam M. Brandenburger 與 Barry J. Nalebuff，許恩得譯，2004，「競合策略」，培生教育。 8.劉全益、簡榮德、方漢章、餘強，2005，飛機機隊之檢修時程制訂－以機翼蒙皮漏水孔之容損分析為例。<中國航空太空學會學刊>37卷4期，317 – 323。 9.鄭鈞元(2008)，航空公司飛機維修委外策略對飛機維修廠商評選關鍵因素之影響，世新大學企業管理研究所(含碩專班)碩士論文。 10.潘淑滿，2003，質性研究理論與應用。心理。 11.長榮航空100~104年度年報、財報 12.T公司100~104年度年報、財報二、英文文獻： Prahalad, C.K. & Hamel, G.(1990), The Core Competence of Corporation, Harvard Business Review, May-June.
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 103932415
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0103932415
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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