政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/99568

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/99568

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政大典藏 > College of Commerce > Executive Master of Business Administration > Theses > Item 140.119/99568

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/99568

Title:	體驗經濟下,休閒飯店經營管理之探討--以台東如意休閒事業飯店為例 Experiential Economy,the study of Leisure Hotel Management and Administration--A case study of Tai-Tung Ru-Yi Leisure hotels
Authors:	李慕雄 Lee, Mu Hsiung
Contributors:	季延平 Chi, Jeffery Y. P. 李慕雄 Lee, Mu Hsiung
Keywords:	體驗經濟體驗設計休閒飯店台東旅遊 Experiential Economy Experiential Design Leisure Hotels Tour-of-Taitung
Date:	2016
Issue Date:	2016-08-02 17:33:33 (UTC+8)
Abstract:	臺東縣觀光休閒產業是大家目光焦點，已有千百個民宿業，配合市場需求已扮演住宿重要角色。所到之處，都是民宿業天下。隨著時間南迴鐵路、南迴公路以及蘇花二改全面進行中。未來3-5年交通上會有很大躍進。臺東市區BOT飯店業陸續完工，臺東市觀光旅遊產業軟硬體逐漸成形，臺東成為一個觀光城市，迎向陽光未來指日可待。在這個"休閒者為中心”的時代，正逐漸成為一個日益引起關注、富有生機和活力的體驗經濟時代。體驗經濟的出現滿足了消費者對商品的需要、情感的需要、自我實現的需要。體驗經濟是以客戶為中心的經濟，它反映人類的消費行為和消費心理正在進入一種新的高級形態。我們建議台東如意休閒事業飯店能朝以下方向前進，1)主題飯店2)體驗主題化 3)公益敎育提倡推廣4)異業結盟共創佳績在這個世代希望創造自己和朋友、家人、孩子們的歡樂童年和美好回憶。忘憂館景觀旅店和曙光渡假酒店，要朝向這方向前進，要提供好的條件給消費者，藉由人的感受所創造的價值，是需要不斷提昇和優化來帶動經濟成長和發展。 Tai-Tung tourism and leisure industry catch everyone’s eyes, hundreds of B & B in Tai-Tung, have been playing an important role in tourist-stay market. B & B could be found everywhere. With transportation to connect Tai-Tung and other cities will have great improvement in the nearly 3 to 5 years due to south-link highway and the Su-Hua Highway. Hotels in Tai-Tung downtown by BOT are being completed. Threrfore, Tai-Tung, as a tourist city, is expended to have a bright future. Since, the hardware and software of tourism are gradually being matured. In this "casual person-centric" era, the era of experience economy is becoming a growing concern, full of vigor and vitality. Experience economy fullfills to cousumers’ needs , emotion and self-actualization. Experience Economy is customer-centric economy, which reflects consumers’ behavior and consumer psychology are moving forward to a higher level. We recommend Tai-Tung Ru-Yi Leisure Hotels can move in the following directions, 1) Theme hotel 2) theme experience 3) Promote Public Education 4) cross-industry alliance to create success. People in this age want to create the joy of childhood and lovely memory for their friends, family, and children. The forget worry village and Sunrise Hotel should donate themselves to be the providers who provide customers the good living conditions, with the feelings of people to create value, is the need to constantly improve and optimize to boost economic growth and development.
Reference:	中文部分期刊論文劉中豔，主題飯店體驗設計研究，黑龍江人民出版社, 2011。書籍蔡伸章譯，Alvin Toffler著，未來的衝擊，時報出版社，1994年。駱少康譯，Philip Kotler、Kevin Lane Keller著，行銷管理學，14版，東華出版社，2013年。網際網路 MBA智庫百科，服務質量差距模型，上網日期105年5月29日，檢自 http://wiki.mbalib.com/zh-tw MBA智庫百科，服務行銷新組合，上網日期105年5月29日，檢自 http://wiki.mbalib.com/zh-tw 太魯閣晶英酒店，飯店娛樂，上網日期105年6月11日，檢自 www.silkplace-taroko.com.tw 台東太麻里旅店．忘憂館景觀旅店，最新消息，上網日期105年05月30日，檢自www.forgetworryvilla.com.tw 台東太麻里旅店．忘憂館景觀旅店，飯店設施，上網日期105年05月30日，檢自www.forgetworryvilla.com.tw 台東太麻里旅店．忘憂館景觀旅店，周邊景點，上網日期105年05月30日，檢自www.forgetworryvilla.com.tw 台東縣政府，觀光產業-休閒，上網日期105年05月25日，檢自 www.taitung.gov.tw/Index.html 台東縣政府，觀光產業-建設，上網日期105年05月25日，檢自 www.taitung.gov.tw/Index.html 交通部鐵路改建工程局，南迴電氣化計畫，上網日期105年05月12日，檢自http://www.rrb.gov.tw 忘憂館景觀旅店，臉書貼文，上網日期105年5月30日，檢自 https://www.facebook.com.com/forgetworryvilla 蘇花公路改善工程處，工程緣起，上網日期105年05月12日，檢自 http://suhua.thb.gov.tw 蘇花公路改善工程處，工程資訊，上網日期105年05月12日，檢自 http://suhua.thb.gov.tw 蘇花公路改善工程處，建議區，上網日期105年05月12日，檢自 http://suhua.thb.gov.tw 私人圖片 LEE,HANNING，蘭城晶英酒店渡假，上網日期105年6月20日，檢自https://www.facebook.com.com/hanning.lee1 LEE,HANNING，太魯閣晶英酒店渡假，上網日期105年6月20日，檢自https://www.facebook.com.com/hanning.lee1 英文部分書籍部分 Lawrence Adams, Richard H. Penner, Stephani K A Robson, Hotel Design, Planning, and Development, 2nd Edi.W. W. Norton & Company, 2012. James A. Fitzsimmons, Service Management: Operations, Strategy, Information Technology, 7 edi., McGraw-Hill,2010. B. Joseph Pine II and James H. Gilmore, The Experience Economy, Updated Edition, Harvard Business Review Press, 2011. Bernd H. Schmitt, Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate, Free Press, 1999. 期刊論文 Luis Gomez-Jacinto, Jesus San Martin-Garcia，Carla Betrtiche-Haud Huyze，A Model of Tourist Experience and Attitude Change,Annals of Tourism Research, Vol. 26, No. 4, 1999 Li Yiping,Geographical Consciousness And Tourism Experience, Annals of Tourism Research Vol27,No4，2000. Prentice, R. C., Witt, S. F., & Hamer, C., Tourism As Experience-The Case Of Heritage Parks, Annals of Tourism Research，1998.
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 103932072
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0103932072
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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