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| Title: | 數位匯流法立法後對有線電視產業的衝擊及其營運模式的調整研究
A Study of the Impact on Taiwanese CATV Industry and the Adjustment of its Business Model after the Legislation of the Digital Convergence Act |
| Authors: | 許原耀
Hsu, Linus |
| Contributors: | 詹文男
許原耀
Hsu, Linus |
| Keywords: | 有線電視
數位匯流
分組付費
營運模式
機上盒
Digital Convergence
Business Model
Grouping payment.
Set Top box
CATV |
| Date: | 2014 |
| Issue Date: | 2016-08-02 17:33:19 (UTC+8) |
| Abstract: | 科技的發展日新月異，數位影音壓縮、網際網路與行動通訊等的技術突破,讓在有線電視、電信網路與行動通訊系統上所能提供相同的服務變的簡單，跨業競爭因此越來越明顯，而數位匯流代表了這個整合的趨勢，然而科技時代進步如此快速，但政府的法令卻遲遲無法跟上時代的潮流演進，因此造成了有線電視產業的封閉與發展停滯不前，甚至造成與電信產業競爭的不公平。
因此本研究的研究目的是探討數位匯流法立法後對有線電視產業的衝擊與因應策略為何?以及新的商業獲利模式為何?
研究方法則是參考Afuah A (2004)經營模式理論為研究架構，先從營運環境的方向來看產業的主要變化因子分別為何，這些因子將如何影響公司，公司又該如何修正自己的定位並調整價值活動、策略資源及成本變化的評估，如此一來才能在這產業快速的變化中維持或創造更高的公司利潤績效。
本研究主張，數位匯流法立法後若在2017年實施分組付費，將會影響有線電視業者的每月營收，同時當頻道上架平台更自由及同業新進業者進入競爭後，有線電視的收視戶將開始出現外流的問題，然而新的立法雖然會產生破壞但也能創造出新的商機，有些新的商機需要雙向網路的機上盒才能達到，因此有線電視業者應全面佈建雙向機上盒同時大幅改善其基礎網路的品質與頻寬，將自己定位為匯流平台並多投入更多的創新應用以拓展新的財源。
The rapid development of technology breakthrough, like digital video compression, Internet and mobile communications that makes CATV, telecom network and mobile communications operators to provide the same service becomes simple and easy also causing more and more cross-industry competition is obvious. However, it represents the digital convergence intergartion is the trend in the near future. The age of technology advances so quickly, but the government decree has as yet unable to keep up with the trend of the evolution of the times resulting in the CATV industry its the development of stagnation or even resulting an unfair competition with telecommunications industry.
Therefore, purpose of this study is to investigate the impact on the cable industry after digital convergence Legislation.
1. What are the CATV operator’s coping strategies?
2. And what their profitable new business model will be?
Research method is a reference Afuah A (2004) theory of the business model for the study of architecture, starting with the direction of the major changes in the operating environment in terms of the respective industry factors, these factors will affect how the company, how should revise their position and adjust value activities, resources and strategies to assess changes in cost, this way in order to maintain or create higher profits in the performance of rapid change in this industry.
The study argued that the digital convergence Legislation if it is established in 2017 and implement packet charge that will affect the monthly revenue of CATV operators, meanwhile when the channel contents can cross to different platform more freedom and new operators enter the competition. Cable TV subscribers will begin outflow, however, although the new legislation will cause damage but can also create new business opportunities, new business opportunities require to deploy two-way network set-top box to achieve, so the cable companies should be fully provisioned two-way set-top boxes and enchance their infrastructure quality and bandwidth, then positioning itself as a plateform of digital convergence. put more and more innovative applications to expand new sources of income. |
| Reference: | 書籍
[1] 司徒達賢，(2011)，「策略管理新論-觀念架構與分析方法」，page 383-400。
[2] 吳思華，(2000)，「策略九說: 策略思考的本質」，page 125-143。
[3] 陳威如/余卓軒，(2013)，「平台革命」，page 36-47。
[4] 詹文男，(2010)，「贏在未來-產業分析的十二堂課」，page 38-43.
[5] 劉幼琍，(1994)，「有線電視經營管理與頻道規畫策略」，正中書局。
[6] Afuah A，(2004)，Business Model: A strategic management Approach，N.Y: McGraw Hill。
[7] Chesbrough，H.W.， (2003) ，Open Innovation: The new Imperative for Creating and Profiting from Technology，Boston, MA: Harvard Business school Press。
[8] Chesbrough，H. and R.S. Rosenbloom，(2002)，The role of the business model in capturing value from innovation: evidence from Xeror corporation’s technology spin-off companies，Industrial and Corporate Change，11(3) 529-555。
[9] Hamel G，(2000)，Leading the Revolution，Harvard Business School Press，Boston。
[10] Michael E. Porter，(1998)，Competitive Strategy-technique for analyzing industries and competitiors. Page 33-66。
[11] Michael E. Porter，(1980)， Competitive advantage – creating and sustaining superior performance (volume 1) ，page 75-104。
[12] Michael E. Porter，(1980) ，Competitive advantage – creating and sustaining superior performance (volume 2) ，page 71-102。
[13] Yin, Robert K.，(1994)，Case study research : design and method。
[14] Voelpel，S.C.,M Leibold and E.B. Tekie，(2004)，The wheel of busniness model reinvention: How to reshape your business model to leapfrog competitior，Journal of Change Mangement，4(3): 259-276。
論文期刊
[1] 陳美芝，(2011)「有線電視發展家庭保全初探研究-以新視波為例」，輔仁大學大眾傳播碩士論文
[2] 黃琳君，(2009)「通訊傳播規範於數位匯流之困境與變革- 以多合一服務為中心」，國立交通大學科技法律研究所碩士論文。
[3] 趙恬嘉，(2007)「台灣有線電視業者面對數位匯流之競爭策略」，國立台灣大學國際企業研究所碩士論文。
[4] 謝依凡，(2011)「數位匯流下有線電視產業未來發展之關鍵」，淡江大學國際企業碩士論文。
[5] 蘇瑛玟，(2007)「台灣有線電視產業之競合分析」，台灣大學資訊管理學研究所碩士論文。
網站文獻
[1] Apple TV
http://zh.wikipedia.org/wiki/Apple_TV
[2] CBIT 台灣有線寬頻產業協會http://cbit.org.tw/about/memberstructure.php
[3] Google TV
http://zh.wikipedia.org/wiki/Google_TV
[4] IT IS 產業資訊服務網
http://www.itis.org.tw
[5] MBA智庫網站,
http://wiki.mbalib.com/zh-tw/%E9%A6%96%E9%A1%B5
[6] NCC 中華民國國家通訊傳播員會
http://www.ncc.gov.tw/
[7] Read more: 世界新聞網-北美華人社區新聞 (2012,3,11) - 「COMCAST 推出XFINITY技術 全新品牌」
http://sf.worldjournal.com/view/full_sfb/6658172/article-COMCAST-%E6%8E%A8%E5%87%BAXFINITY%E6%8A%80%E8%A1%93-%E5%85%A8%E6%96%B0%E5%93%81%E7%89%8C#ixzz3C25ZqFfc
[8] WiKi 維基百科網站
http://zh.wikipedia.org/zh-tw/Wi
[9] 中華電信 MOD
http://mod.cht.com.tw/
[10] 行政院數位匯流專案小組
http://www.bost.ey.gov.tw/dctf/
[11] 自由時報，(2013,9,17) 「《有線電視數位化費率》石世豪︰分組付費 搶救電視生態」
http://news.ltn.com.tw/news/life/paper/714361
[12] 自由時報，(2013,9,17)「《有線電視數位化費率》憂產業崩盤 頻道商及系統業者強烈反彈」http://news.ltn.com.tw/news/life/paper/714362
[13] 科技產業資訊室
http://cdnet.stpi.narl.org.tw/techroom/analysis/2008/pat_08_A001.htm
[14] 財團法人國家政策研究基金會http://old.npf.org.tw/PUBLICATION/EC/093/EC-R-093-004.htm
[15] 凱擘大寬頻
http://www.kbro.com.tw/mso_index.aspx?B=1。
[16] 富邦金控https://www.fubon.com/financial/financial_about/000financial_about_01.htm?ctype=B&cid=topmenu&oid=about
[17] 資策會 mic
http://www.mic.iii.org.tw/aisp/
[18] 聯合新聞網，(2013,7,4) 「不再「吃到飽」 2017年有線電視採分組付費」
http://udn.com/NEWS/NATIONAL/NAT5/8006117.shtml |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
101932106 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0101932106 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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