政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/99430
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113318/144297 (79%)
造訪人次 : 51029369      線上人數 : 900
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/99430


    題名: 網路名人蛻變過程—從互動性到媒介特性
    The Process of Becoming Internet Celebrity in Taiwan-from interactivity to media properties
    作者: 顏婕妤
    Chieh, Yu Yen
    貢獻者: 林怡潔
    Yi, Chieh Lin
    顏婕妤
    Chieh, Yu Yen
    關鍵詞: 網路名人
    互動性
    社會資本
    社群媒體
    Internet celebrity
    Interactivity
    Social capital
    Social media
    日期: 2016
    上傳時間: 2016-07-21 10:34:23 (UTC+8)
    摘要: 本文宗旨在於闡析、幫助網路創作者深入調查，除了創作之外，如何從精準運用媒體特性、持續與閱讀者互動裡，一步步蛻變為網路名人。線上社群網絡提供了虛擬世界，讓個人得以紓發思想、意見或創作，也讓一些網路創作者，在持續的深耕作品與他人的互動關係下，逐漸累積出一定規模的粉絲數及網路能見度。本文也探討在台灣現況的社會、文化脈絡下，網路創作者如何慢慢累積、獲得不同的社會資本、進而成為網路名人。
    這篇研究採取半結構式面談，汲取六個成功經營的網路名人親身經驗，希望能全面且完整的提供台灣網路名人的蛻變面向。
    The present research aims to investigate how to positively help online content creators become Internet celebrities besides from continuously produce contents---by appropriately utilizing different characteristics of social medium and constantly interacting with the audience in Taiwan. Online social networks have provided a cyber space for everyone to express thoughts/opinion/creation, some content creators have gained loads of followers, fans and visibility due to continuously developing and cultivating the content and relationships. This study examines the process of how online content creators acquire social capital through practical performance to the path of becoming Internet celebrities with a strong focus on the social and cultural contexts in Taiwan. To fulfill the purpose, this study conducts face-to-face semi-structure interviews with six successful online content creators, in the hope to develop comprehensive understanding of the process and factors of becoming Internet celebrities in Taiwan.
    參考文獻: Acquisti, A., Gross, R., & Stutzman, F. (2011). Faces of facebook: Privacy in the age of augmented reality.
    Alexa (2010) About YouTube – Broadcast Yourself (youtube.com). Retrieved from http://www.alexa.com/siteinfo/youtube.com on 20 March 2011
    Ambady, N., and Rosenthal, R. 1992. Thin slices of expres- sive behavior as predic- tors of interpersonal consequences: a meta- analysis. Psychological Bulletin111(2):256–274.
    Ambert, A. M., Adler, P. A., Adler, P., & Detzner, D. F. (1995). Understanding and evaluating qualitative research. Journal of Marriage and the Family, 879-893.
    Bagozzi, R. P., & Lee, K. H. (2002). Multiple routes for social influence. The role of compliance, internalization and social identity. Social Psychology Quarterly, 65(3), 226–247.
    barger, jørn (September 1999). Weblog Resources FAQ.
    Benevenuto, F., Duarte, F., Rodrigues, T., Almeida, V. A., Almeida, J. M., & Ross, K. W. (2008, October). Understanding video interactions in youtube. In Proceedings of the 16th ACM international conference on Multimedia (pp. 761-764). ACM.
    Biel, J.-I., and Gatica-Perez, D. 2010b. Voices of vlogging. In Proc. of AAAI ICWSM.
    Blood, R. (2004). "How blogging software reshapes the online community." Communications of the ACM 47(12): 53-55.
    Blumer, H. (1931). Science without concepts. American Journal of Sociology, 515-533.
    Bourdieu, P. (1985). The forms of capital. In J. G. Richardson (Ed.), Handbook of theory and research for the sociology of education (pp. 241–250). Westport, CT: Greenwood Press.
    Bretz, R., & Schmidbauer, M. (1983). Media for interactive communication.
    Bristor, J. M. (1990). Enhanced explanations of word of mouth communications: The power of relationships. Research in consumer behavior, 4(1), 51-83
    Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of Consumer research, 350-362.
    Burgess J and Green JB (2009) YouTube: Online Video and Participatory Culture. Cambridge: Polity Press
    Carlson, P. A., & Slaven, M. (1992). Hypertext tools for knowledge workers.Information Systems Management, 9(2), 53-61.
    Cashmore, E. (2006). Celebrity/Culture. London: Routledge.
    Chakrabarti, A. K., & Santoro, M. D. (2004). Building social capital and learning environment in university–industry relationships. International Journal of Learning and Intellectual Capital, 1(1), 19–36.
    Chau, C. (2010). YouTube as a participatory culture. New directions for youth development, 2010(128), 65-74.
    Cheng, X., Dale, C., & Liu, J. (2008, June). Statistics and social network of youtube videos. In Quality of Service, 2008. IWQoS 2008. 16th International Workshop on (pp. 229-238). IEEE.
    Cheung, C. M., Chiu, P. Y., & Lee, M. K. (2011). Online social networks: why do students use Facebook?. Computers in Human Behavior, 27(4), 1337-1343.
    Coleman, J. S. (1988). Social capital in the creation of human capital. American Journal of Sociology, 94 (Suppl.), 95–120.
    Coleman, J. S. (1990). Foundations of social theory. Cambridge, MA: Harvard University Press.
    Corbin, J. M., & Strauss, A. (1990). Grounded theory research: Procedures, canons, and evaluative criteria. Qualitative sociology, 13(1), 3-21.
    Corbin, J. M., & Strauss, A. (1990). Grounded theory research: Procedures, canons, and evaluative criteria. Qualitative sociology, 13(1), 3-21.
    Cox, E. (1995). A truly civil society. Sydney, Australia: Australian Broadcasting Company Books.
    DeAndrea, D. C. (2014). Advancing warranting theory. Communication Theory, 24(2), 186-204.
    Dennen, V. P. (2014). Becoming a blogger: Trajectories, norms, and activities in a community of practice. Computers in Human Behavior, 36, 350-358.
    Dewey, J. (1958). Experience and nature (Vol. 1). Courier Corporation.
    Dewey, J. (1958). Experience and nature (Vol. 1). Courier Corporation.
    Dobos, J., & Dimmick, J. (1988). Factor analysis and gratification constructs.Journal of Broadcasting & Electronic Media, 32(3), 335-350.
    Downes, E. J., & McMillan, S. J. (2000). Defining interactivity a qualitative identification of key dimensions. new media & society, 2(2), 157-179.
    Drentea, P., & Moren-Cross, J. L. (2005). Social capital and social support on the web: The case of an internet mother site. Sociology of Health and Illness, 920–943. doi: 10.1111/j.1467-9566.2005.00464.x.
    Edwards, L., & Jeffreys, E. (2010). Celebrity in China (Vol. 1). Hong Kong University Press.
    Ellison, N. B., Steinfield, C., & Lampe, C. (2007). Social capital and college students’ use of online social network sites. Journal of Computer-Mediated Communications, 12, 1143–1168.
    Engeström, Y. (2000). Activity theory as a framework for analyzing and redesigning work. Ergonomics, 43(7), 960–974.
    Engeström, Y. (2001). Expansive learning at work: Toward an activity theoretical reconceptualization. Journal of Education and Work, 14(1), 133–156. http://dx.doi.org/10.1080/13639080020028747.
    Finamore, A., Mellia, M., Munafò, M. M., Torres, R., & Rao, S. G. (2011, November). Youtube everywhere: Impact of device and infrastructure synergies on user experience. In Proceedings of the 2011 ACM SIGCOMM conference on Internet measurement conference (pp. 345-360). ACM.
    Fukuyama, F. (1999). The great disruption: Human nature and the reconstruction of social order.New York: Free Press.
    Glasser, B. G., & Strauss, A. L. (1967). The development of grounded theory. Chicago, IL: Alden.
    Haridakis, P. M. (2002). Viewer characteristics, exposure to television violence, and aggres- sion. Media Psychology, 4, 323–352.
    Haridakis, P., & Hanson, G. (2009). Social interaction and co-viewing with YouTube: Blending mass communication reception and social connection. Journal of Broadcasting & Electronic Media, 53(2), 317-335.
    Heeter, C. and B. S. Greenberg (1988). "Introduction: A context for studying cableviewers." Cableviewing: 1-7.
    Holtz, S. (2006). Communicating in the world of web 2.0. (cover story). Communication World, 23(3), 24–27.
    Huafeng, W. A. N. G. The Effect of Positive Word of Mouth on Consumer Switching Behavior.
    Hughes Everett, C. (1971). The Sociological Eye.
    Hughes, E. C. (1971). The sociological eye: Selected papers. Transaction publishers.
    Joinson, A. N. (2008, April). Looking at, looking up or keeping up with people?: motives and use of facebook. In Proceedings of the SIGCHI conference on Human Factors in Computing Systems (pp. 1027-1036). ACM.
    Josefsson, U. (2005). Coping with illness online: The case of patients’ onlinecommunities. The Information Society, 21, 143–153. http://dx.doi.org/10.1080/01972240590925357.
    Karlsson, L. (2006). Acts of reading diary weblogs. Human IT, 8(2), 1-59.
    Kelly, J., Fealy, G. M., & Watson, R. (2012). The image of you: constructing nursing identities in YouTube. Journal of Advanced Nursing, 68(8), 1804-1813.
    Kelman, H. C. (1958). Compliance, identification, and internalization three processes of attitude change. The Journal of Conflict Resolution, 2(1), 51–60.
    Kiousis, S. (2002). "Interactivity: a concept explication." new media & society 4(3): 355-383.
    Kreuter, M. W., & Lezin, N. (2002). Social capital theory. Emerging theories in health promotion practice and research: Strategies for improving public health, 15, 228.
    Lampe, C., Ellison, N. and Steinfield, C. A Face(book) in the Crowd: Social Searching vs. Social Browsing. In proceedings of ACM Special Interest Group on Computer-Supported Cooperative Work, ACM Press (2006), 167 – 170
    Levy, M. R., & Windahl, S. (1984). Audience activity and gratifications: A conceptual clarifi-cation and exploration. Communication Research, 11, 51–78.
    Lull, J. (1980). The social uses of television. Human Communication Research, 6, 197–209.
    Lytras, M. D., & Garcia, R. (2008). Semantic Web applications: A framework for industry and business exploitation – What is needed for the adoption of the Semantic Web from the market and industry. International Journal of Knowledge and Learning, 4(1), 93–108.
    Lytras, M., & Ordóñez de Pablos, P. (2007). Red Gate Corner: A Web 2.0 prototype for knowledge and learning concerning China business and culture. International Journal of Knowledge and Learning(4–5), 542–548.
    Manovich, L. (2001). The language of new media, MIT press.
    Mazer, J. P., Murphy, R. E., & Simonds, C. J. (2007). I’ll see you on ‘‘Facebook”: The effects of computer-mediated teacher self-disclosure on student motivation, affective learning, and classroom climate. Communication Education, 56(1), 1–17.
    McPherson, M., Smith-Lovin, L., & Cook, J. M. (2001). Birds of a feather: Homophily in social networks. Annual review of sociology, 415-444.
    McQuarrie, E. F., Miller, J., & Phillips, B. J. (2013). The megaphone effect: Taste and audience in fashion blogging. Journal of Consumer Research, 40(1), 136-158.
    Mead, G. H. (1934). Mind, self, and society: From the standpoint of a social behaviorist (Works of George Herbert Mead, Vol. 1).
    Mead, G. H., & Mind, H. (1934). Self and society. Chicago: University of Chicago, 173-175.
    Newell, A., & Simon, H. A. (1972). Human problem solving (Vol. 104, No. 9). Englewood Cliffs, NJ: Prentice-Hall.
    Newell., A., Shaw, J. C., & Simon, H. A. Elements of a theory of human problem solving. Psychological Review, 1958, 65, 151-166
    Nishimura, S., Nevgi, A., & Tella, S. (2008, February). Communication style and cultural features in high/low context communication cultures: A case study of Finland, Japan and India. In Proceedings of a Subject-Didactic Symposium, Finland, Helsinki.
    Orgad, S. (2005a). From online to offline and back: Moving from online to offline relationships with research informants. In C. Hine (Ed.), Virtual methods: Issues in social research on the Internet (pp. 51–65). Oxford, England: Berg.
    Orth, M. (2004). The Importance of Being Famous: Behind the Scenes of the CelebrityIndustrial Complex. New York: Henry Holt.
    Owyang, J., Tran, C., & Silva, C. (2013). The collaborative economy. ALTIMETER http://www. slideshare. net/Altimeter/the-collaborative-economy.
    Pandit, N. R. (1996). The creation of theory: A recent application of the grounded theory method. The qualitative report, 2(4), 1-15.
    Park, R. E., & Burgess, E. W. (1921). Introduction to the Science of Sociology (pp. 54-55). Chicago: University of Chicago Press.
    Patton, M. Q. (1990). Qualitative evaluation and research methods . SAGE Publications, inc.
    Pearsall, J. (ed.) (2001). The Concise Oxford Dictionary. Oxford: Oxford University Press.
    Pelle, S., & Vonderau, P. (2009). The youtube reader.
    Perse, E. M. (1990). Involvement with local television news: Cognitive and emotional dimen- sions. Human Communication Research, 16, 556–581.
    Pixnet essential report (2014), retried from http://www.7headlines.com/article/show/520584895
    Plato,, Bury, R. G., & Plato. (1967). Plato in twelve volumes. Harvard University Press; W. Heinemann.
    Portes, A. (1995). Economic sociology and the sociology of immigration: A conceptual overview. In A. Portes (Ed.), Economic sociology of immigration: Essays on networks, ethnicity, and entrepreneurship. New York: Russell Sage Foundation.
    Putnam, R. D. (1996, Winter). The strange disappearance of civic America. American Prospect, 7(24).
    Putnam, R. D. (2000a). Bowling alone: The collapse and revival of American community. New York: Simon & Schuster.
    Putnam, W. G. (2000b, July 17). American Prospect, 34–37.
    Redmond, S. and S. Holmes (eds.) (2007). Stardom and Celebrity. London: Sage
    Rheingold, H. (2000). The virtual community: Homesteading on the electronic frontier. MIT press.
    Ridings, C. M., & Gefen, D. (2004). Virtual community attraction: Why people hang out online. Journal of Computer-Mediated Communication, 10(1). article 4.
    Rodgers, S., & Chen, Q. (2005). Internet community group participation: Psychosocial benefits for women with breast cancer. Journal of Computer- Mediated Communication, 10(4). article 5. <http://jcmc.indiana.edu/vol10/issue4/rodgers.html>.
    Rubin, A. M. (1981). An examination of television motivation. Communication Research, 8(2),141–165.
    Rubin, A. M. (1983). Television uses and gratifications: The interactions of viewing patternsand motivations. Journal of Broadcasting, 27, 37–51.
    Rust, R. T. and S. Varki (1996). &quot;Rising from the ashes of advertising.&quot; Journal of Business Research 37(3): 173-181.
    Rust, R. T., & Oliver, R. W. (1994). Video dial tone: the new world of services marketing. Journal of Services Marketing, 8(3), 5-16.
    Schultz, D. E. (1992). Integrated marketing communications. Journal of Promotion Management, 1(1), 99-104.
    Short, J., Williams, E., & Christie, B. (1976). Theoretical approaches to differences between media. The social psychology of telecommunication (pp. 61–76). London, New York: Wiley.
    Simon, H. A. (1979). Rational decision making in business organizations. The American economic review, 493-513.
    Sprague, R., & Wells, M. E. (2010). Regulating online buzz marketing: Untangling a web of deceit. American Business Law Journal, 47, 415-454. doi: 10.1111/j.1744-1714.2010.01100.x
    Sternthal, B., & Craig, C. S. (1982). Consumer behavior: An information processing perspective. Prentice Hall.
    Strauss, A & Corbin, J.(1990).Basics of Qualitative Research:Grounded Theory Procedures and Techniques.Newbury Park,CA:Sage
    Tedlow, R. S. (1993). The fourth phase of marketing: Marketing history and the business world today. Rise and Fall of Mass Marketing. London: Routledge.
    Tempkin, K., & Rohe, W. (1998). Social capital and neighborhood stability: An empirical investigation. Housing Policy Debate, 9, 61–68.
    Tuomela, R. (1995). The importance of us: A philosophy study of basic social notions. Stanford, CA: Stanford University Press.
    Turner, G. (2004). Understanding Celebrity. London: Sage.
    Vitak, J., Ellison, N. B., & Steinfield, C. (2011, January). The ties that bond: Re-examining the relationship between Facebook use and bonding social capital. In System Sciences (HICSS), 2011 44th Hawaii International Conference on (pp. 1-10). IEEE.
    Vonderau, P., & Snickars, P. (2009). The youtube reader.
    Walther, J. B., & Jang, J. (2012). Communicationprocesses in participatory websites. Journal of Computer-Mediated Communication, 18, 2-15
    Walther, J. B., & Parks, M. R. (2002). Cues filteredout, cues filtered in: Computer-mediated communication and relationships. In M. L. Knapp & J. A. Daly (Eds.), Handbook of interpersonal communication (3rd ed., pp. 529–563). ThousandOaks, CA: Sage.
    陳曉開. (1997). 新聞編輯的解題表現-專家與生手的表現. 新聞學研究, (54), 237-268.
    黃國蓉(2011),「部落格廠商贊助文書寫分析」,政治大學傳播學院新聞學系研究所碩士論文。
    胡雁. (2006). 质性研究. 护士进修杂志, 21(7), 579-581.
    陳曉宜. (2005). 報社記者抵抗資源之研究. 2005.
    資策會FIND（2012）。〈We經濟下新型態網路服務創新研究計畫〉，經濟部
    萬文隆 (2004). 深度訪談在質性研究中的應用.生活科技教育月刊, 37(4), 17-23.
    描述: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    102461008
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0102461008
    資料類型: thesis
    顯示於類別:[國際傳播英語碩士學程] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    100801.pdf6243KbAdobe PDF2118檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋