Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/99383
|
| Title: | 雙邊國際貿易公司商業計劃書
Business Plan of a Binational Trade Company |
| Authors: | 李彦磊
Breitenmoser, Peter |
| Contributors: | 林月雲
Lin, Carol
李彦磊
Breitenmoser, Peter |
| Keywords: | 國際貿易
產品選擇過程
物流
台灣
瑞士
international trade
product selection process
logistics
Taiwan
Switzerland |
| Date: | 2016 |
| Issue Date: | 2016-07-20 17:47:26 (UTC+8) |
| Abstract: | This business plan is written for a to-be-founded trade company which focuses on the trade between Taiwan and Switzerland. The environmental analysis (Chapter 4) shows that there are countless opportunities for trade between the two countries. The goal of the company is to find products and solutions with considerable potential. Therefore, this business plan does not focus on just one product; instead a process defines how the company selects and develops the products in its portfolio (Chapter 3). By making these products available in the other country, the company gives Taiwanese and Swiss manufacturers new business opportunities and gives the potential customers better and different solutions to their problems.
The company’s goal is to build long-term partnerships with its suppliers in order to ensure a high level of quality (Chapter 5). The company will set up two logistic centers, one in Taiwan and one in Switzerland, which will be the hubs for standardized and efficient distribution processes (Chapter 7). In order to keep the costs low during the first years, marketing and sales (Chapters 8 and 9) will focus most of its activities on B2C products which are mainly sold through ecommerce activities. Finally, the financial forecasts (Chapter 10) show that there is a very high level of uncertainties for the financial success of the company. Therefore the cost structure of the company must be highly flexible to be adjustable to the company’s growth.
1. Introduction 1
1.1. The Team 1
1.2. Current Situation of the Company 2
1.3. Goal of This Business Plans 3
1.4. Currency Rate 3
1.5. Product 3
2. Business Strategy of the Company 5
2.1. Mantra 5
2.2. Vision 5
2.3. Mission Statement 5
2.4. Business Model 5
2.5. Organization Chart 7
2.6. Creating Competitive Advantage 8
2.7. General Success Factors for an International Trading Company 9
2.8. Business Ethics 10
3. Market Entry and Expansion Strategy 12
3.1. Overview: The Product Selection and Development Funnel 12
3.2. Market Research – Filling the Product Funnel 14
3.3. Step 1: Product Evaluation 16
3.3.1. Scoping 17
3.3.2. Build Business Case 17
3.3.3. Development 17
3.3.4. Testing & Validation 18
3.4. Step 2: Product Launch 18
3.5. Step 3: Market Penetration 19
3.6. Step 4: Product Development 21
3.7. Step 5: Market Development 22
4. Environmental Analysis 25
4.1. General Business Environment Analysis 25
4.1.1. General Business Environment Taiwan 25
4.1.2. General Business Environment Switzerland 27
4.1.3. Trade between Taiwan and Switzerland and Industries with Potential 30
4.2. Competitors’ Analysis 34
4.3. Setting up the company legally 35
4.4. Most Relevant Taxes and Tariffs 37
4.4.1. Corporate Taxes 38
4.4.2. Value Added Taxes 38
4.4.3. Tariffs 39
4.5. Other Relevant Regulations 40
4.6. SWOT Based on Key Findings 41
5. Roadmap 43
5.1. Phase 1: Foundation 43
5.2. Phase 2: Focus on B2C Products Sourced in Taiwan 43
5.3. Phase 3: Focus on B2C Products Sourced in Switzerland 44
5.4. Phase 4: Focus on B2B Products 45
6. Sourcing 47
6.1. Choosing the Suppliers 47
6.2. Supplier Development Strategy 48
6.3. Preferred Terms 48
6.4. Quality Assurance and Control 49
6.5. Exchange of Information 50
7. Logistics 52
7.1. Overview of the Logistic Process 52
7.2. Logistic Centers 53
7.3. Incoming Shipments 54
7.4. International Intercompany Shipments 54
7.4.1. Postal Service 55
7.4.2. International Express Delivery 55
7.4.3. Ocean Freight 56
7.5. Outgoing Shipments 57
7.6. Inventory Management 57
7.6.1. Defined Inventory Principles 58
7.6.2. Product Data Management 59
8. Marketing and Communication 60
8.1. Difference between Taiwan and Switzerland 60
8.2. Market potential, Size, and Share 60
8.3. Product 63
8.4. Price 64
8.4.1. Discounts 64
8.4.2. Payment Period 65
8.5. Place 65
8.5.1. Ecommerce: Website 65
8.5.2. Ecommerce: Online Sales and Communication Platforms 67
8.5.3. Retailers 68
8.5.4. Direct Sales: Door-to-door 70
8.6. Promotion 70
8.6.1. Online Communication Activities 70
8.6.2. Online Advertising 71
8.6.3. Direct Mailing 71
8.6.4. Newsletters 72
9. Sales and Customer Services 73
9.1. Sales Team 73
9.2. Relevant Technologies and Trends 73
9.3. Customer Satisfaction Initiatives 74
10. Financial Analysis 75
10.1. Initial Situation: Opening Balance Sheet 75
10.2. Net Sales Plan 75
10.2.1. Other Scenarios 76
10.3. Forecasted Income Statement 78
10.4. Forecasted Balance Sheet Development 81
10.5. Forecasted Cash Flow Statement 83
10.6. Financial Ratios 85
11. Exit strategy 87
12. Conclusion 89
Reference 90
1. Appendix: Ansoff Matrix 97
2. Appendix: Best Countries for Business – Forbes 98
3. Appendix: Ease of Doing Business in 2016 – World Bank 99
4. Appendix: Exports and Imports 2015 – Taiwan 100
5. Appendix: Exports and Imports 2015 – Switzerland 102
6. Appendix: UPS Sample Quote for Express Delivery 104
7. Appendix: UPS Sample Quote for LCL 105 |
| Reference: | 2016 Worldwide Corporate Tax Guide. Switzerland. (2016). In Ernst & Young. Retrieved May 27, 2016 from
http://www.ey.com/GL/en/Services/Tax/Worldwide-Corporate-Tax-Guide---XMLQS?preview&XmlUrl=/ec1mages/taxguides/WCTG-2016/WCTG-CH.xml
20minuten. (2012). Top-Ten der Schweizer Detailhändler. Retrieved June 8, 2016, from
http://www.20min.ch/diashow/diashow.tmpl?showid=59976
Akrani, G. (2012). What is Product Development? Meaning Definition Example. Retrieved May 1, 2016, from
http://kalyan-city.blogspot.tw/2012/02/what-is-product-development-meaning.html
Ansoff, I. (1957). Strategies for Diversification. Harvard Business Review, 35(5), 113-124.
Bureau of Foreign Trade. (2016). Trade Statistics. Retrieved May 27, 2016, from
http://cus93.trade.gov.tw/ENGLISH/FSCE/
Cooper, G. R. (2002) Top oder Flop in der Produtentwicklung. Erfolgsstrategien: von der Idee zum Launch. Weinheim: Wiley-VCH.
Corporate tax rates table. (2015). In KPMG. Retrieved May 27, 2016 from
https://home.kpmg.com/xx/en/home/services/tax/tax-tools-and-resources/tax-rates-online/corporate-tax-rates-table.html
Chunghwa Post. (n.d.). Postage Rates for Surface Parcels. Retrieved June 4, 2016, from
http://www.post.gov.tw/post/internet/U_english/Postages_Ratesfor_Air_Parcel_5.html
Daniels, J. D., Radebaugh, L. H., Sullivan, D. P., (2015). International Business. Environments and Operations (pp. 567). (15. Edition). Essex: Pearson Education Limited.
Destination principle of taxation. (2016). In Oxford Reference. Retrieved May 2016 from
http://www.oxfordreference.com/view/10.1093/oi/authority.20110810104737666
Die Post. (n.d.). Preise PostPac Economy. Retrieved June 4, 2016, from
https://www.post.ch/de/geschaeftlich/versenden-und-transportieren/pakete-inland/postpac-economy/preise-pakete-inland/preise-postpac-economy
Digitimes. (2012). Investment Opportunities in the Taiwan Wholesale and Retail Industry in Taiwan. Retrieved June 8, 2016, from
http://www.digitimes.com.tw/seminar/dois_20130930/pdf-a/08_Wholesale%20and%20Retail%20Industry%20in%20Taiwan_E.pdf
DKSH. (n.d.) Who we are. Retrieved May 25, 2016, from
http://www.dksh.com/cs/dksh_com/o/about-us/company/who-we-are
Doing business in Taiwan. (2011). PKF Accountants & business advisors. Taipei: PKF Taiwan
export.gov. (2015). Chapter 5: Trade Regulations. Customs and Standards. Retrieved May 31, 2016, from
http://export.gov/Germany/MarketResearchonGermany/CountryCommercialGuide/TradeRegulationsandStandards/index.asp
Factsheet of the Swiss canton Thurgau. (2015). Unternehmungsgründung im Kanton Thurgau. Wirtschaftsförderung Thurgau.
Federal Customs Administration FCA. (2016). 2015 exports: decline at a high level. [Press Release]. Release Date: January 26, 2016, Bern: Directorate General of Customs
Federal Department of Foreign Affairs FDFA. (2016). Switzerland and the European Union. (2nd revised edition). Bern: Federal Department of Foreign Affairs EDFA.
Feubeli, P., & Gachet, E. (2015). Die ‚Hidden Champions‘ der Schweiz: klein, aber Weltklasse. Credit Suisse. Retrieved May 27, 2016, from
https://www.credit-suisse.com/ch/de/articles/articles/news-and-expertise/2015/06/de/the-hidden-swiss-champions-small-but-world-class.html
Four Asian Tigers. (n.d.). In Investopedia. Retrieved May 24, 2016, from
http://www.investopedia.com/terms/f/four-asian-tigers.asp?layout=infini&v=5C&adtest=5C&ato=3000
GfK. (2016). Der Online Versandhandel Schweiz wächst 2015 mit 7.5%. Retrieved June 6, 2016, from
http://www.gfk.com/de-ch/insights/press-release/der-online-versandhandel-schweiz-waechst-2015-mit-75/
GmbH. (n.d.). In GmbH.ch. Retrieved May 31, from http://gmbh.ch/
International VAT and GST rates 2016. (2016). In AvalaraVATlive. Retrieved May 27, 2016, from http://www.vatlive.com/vat-rates/international-vat-and-gst-rates/
Is there a minimum capital requirement. (n.d.). In How to Start a Business in Taiwan. Retrieved May 31, 2016, from
http://www.startabusinessintaiwan.tw/book/frequently-asked-questions/61-setting-up-a-business/136-is-there-a-minimum-capital-requirement-for-setting-up-a-business-in-taiwan
Kalhammer, B. (2015). Unbekannte Champions. Punkt Magazin. Retrieved May 29, 2016 from http://www.punktmagazin.ch/investierbares/unbekannte-champions/
Key Success Factors. (n.d.). In Tradestart. Retrieved March 26, 2016 from
http://www.tradestart.ca/success-factors
TRADE MAP. (2016). List of importing markets for the products exported by Taipei, Chinese in 2015. Retrieved May 24, 2016, from
http://www.trademap.org/Country_SelProductCountry.aspx
Liu, P. (2015). Taiwan’s “Hidden Champions” Tapping Niche Markets. Taiwan Business Topics. Retrieved May 29, 2016 from
http://topics.amcham.com.tw/2015/09/hidden-champions-tapping-niche-markets/
Low taxes for your success in Canton Thurgau. (2015). In Wirtschaftsförderung Thurgau. Retrived May 27, 2016 from
http://www.wifoe.tg.ch/xml_89/internet/en/application/d16343/f16204.cfm
Product Market Mix Strategies. (2007). In SmallBusiness Marketing Plans. Retrieved April 30, 2016, from
http://www.smallbusiness-marketing-plans.com/product-market-mix-strategy.html
Schlaeppi, F. (2014). 5 reasons for success and failure of SMEs in export markets. Retrieved March 26, 2016, from
http://therightsocialmedia.novertur.com/international-trade-2/5-reasons-success-export-markets/
SimilarWeb. (n.d.). Website Ranking. Retrieved June 7, 2016, from
https://www.similarweb.com/country/taiwan
SP ecommerce. (2015). 9 Facts on Taiwan’s eCommerce Market. Retrieved June 7, 2016, from
http://www.specommerce.com.s3.amazonaws.com/dl/fs/150409_fs_taiwan_factsheet.pdf
Stage-Gate (Cooper). (n.d.). In 12manage. Retrieved April 26, 2016, from
http://www.12manage.com/methods_cooper_stage-gate.html
Sunnycomb. (2014). Global Umbrella Survey Results. Retrieved June 6, 2016, from
http://sunnycomb.tumblr.com/post/90373669845/global-umbrella-survey-results
Switzerland. (n.d.). In Forbes. Retrieved May 24, 2016, from
http://www.forbes.com/places/switzerland/
Switzerland Industry Sectors. (2010). In Economy Watch. Retrieved May 29. 2016, from
http://www.economywatch.com/world_economy/switzerland/industry-sector-industries.html
Switzerland Topographic Map. (n.d.). In Tramsoft. Retrieved April 29, 2016, from
http://www.tramsoft.ch/gps/screenshots/garmin/mapsource/schweiz/ch-topo_big.jpg
Taipei Economy and Cultural Representative Office in the U.S. (2015). Taiwanese World Class Industries. Retrieved May 29, 2016, from
http://web.roc-taiwan.org/us_en/cat/23.html
Taiwan. (n.d.). In Forbes. Retrieved May 24, 2016, from
http://www.forbes.com/places/taiwan/
Taiwan. Corporate Tax Guide. (2014). In Grant Thornton. Retrieved May 27, 2016, from
http://www.gti.com.tw/Publications/download/2014-8.pdf
Taiwan Topographic Map. (n.d.). In Come2Taiwan. Retrieved April 29, 2016, from
https://www.come2taiwan.com/wp-content/uploads_c2t/2015/12/Taiwan_topo_map.png
The Sales Funnel. (n.d.). In Mindtools. Retrieved April 30, 2016, from
https://www.mindtools.com/pages/article/newLDR_94.htm
The World Factbook. Switzerland. (2015). In CIA. Retrieved April 29, 2016, from
https://www.cia.gov/library/publications/the-world-factbook/geos/sz.html
The World Factbook. Taiwan. (2015). In CIA. Retrieved April 29, 2016, from
https://www.cia.gov/library/publications/the-world-factbook/geos/tw.html
UPS. (n.d.). Calculate Time and Cost. Retrieved June 7, 2016, from
https://wwwapps.ups.com/calTimeCost?loc=en_TW&WT.svl=SubNav
Vahs, D. (2007). Organisation, Einführung in die Organisationstheorie und –praxis (pp 146). (6. Edition). Stuttgart: Schäffer-Poeschel.
Williams, J. (n.d.). What are Key Factors for Success in the Global Marketplace. Retrieved March 26, 2016, from
http://smallbusiness.chron.com/key-factors-success-global-marketplace-3134.html
Work Process. (n.d.). In Company, Business and Limited Partnership One-stop Service Request. Retrieved May 31, 2016, from
http://onestop.nat.gov.tw/oss/web/Show/engWorkFlow.do
World Bank Group. (2016). Doing Business 2016. (ISBN (electronic): 978-1-4648-0668-1). Washington, DC: International Bank for Reconstruction and Development / The World Bank |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933033 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103933033 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| index.html | 0Kb | HTML2 | 493 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
