Reference: | 中文文獻 1. 太陽光電資訊網(http://solarpv.itri.org.tw/page3.html) 2. 台灣電力公司(http://www.taipower.com.tw/index.aspx) 3. 陽光屋頂百萬座(http://mrpv.org.tw/page/7394f551) 4. 綠色能源產業資訊網(http://www.taiwangreenenergy.org.tw/Domain/) 5. 毛曉夫,(1997),「來源國形象對顧客滿意度之影響--以ELM模式為理論基礎」,國立政治大學國際經營貿易學研究所碩士論文 6. 王璐(2015),「阿里巴巴集團的策略行銷分析」,國立政治大學國際經營與貿易學研究所碩士論文 7. 馬信行(1990),「一九九○年臺灣人口普查中教育資料之分析與詮釋」,行政院國科會專題研究計畫,NSC 84-2421-H-004-004-K6 8. 吳萬益(2000),企業研究方法,台北:華泰文化事業 9. 周子筠(2009),「消費者對家庭用太陽光電系統之租與購願付價格與相關影響因素探討」,國立成功大學資源工程學系碩士論文 10. 邱志聖(2013),行銷研究:實務與理論應用,台北:智勝文化 11. 邱志聖(2014),策略行銷分析:架構與實務應用,台北:智勝文化 12. 邱志聖(2015),「太陽光電系統行銷暨通路策略與作法研討會辦理期中報告」,陽光屋頂百萬座推動辦公室 13. 邱志聖(2015),「太陽光電系統行銷暨通路策略與作法研討會辦理結案報告」,陽光屋頂百萬座推動辦公室 14. 施勵行(2010),「再生能源產品的推廣擴散與需求預測:以太陽能光電為例」,行政院國科會專題研究計畫,NSC 99-2623-E-006-002-ET 15. 陳順銘(2012),「綠色產品之消費者購買意願探討-以消費性太陽能產品為例」,國立台南大學經營與管理學系科技管理碩士論文 16. 郭成聰(2014),「台灣太陽能發展的現況、問題、解決方案或建議」,核能研究所 17. 蔡松融(2014),「影響民眾裝置太陽能光電設備意願之因素分析-以高雄地區為例」,國立高雄大學高階經營管理碩士論文
英文文獻 1. Bartels, R., Fiebig, D.G. and McCabe, A. (2004), “The Value of Using Stated Preference Methods: a Case Study in Modelling Water Heater Choices,” Mathematics and Computers in Simulation, 64(3-4), pp. 487-495. 2. Bergmann, A., Hanley, N. and Wright, R. (2006), “Valuing the Attributes of Renewable Energy Investments,” Energy Policy, 34(9), pp.1004-1014. 3. Borchers, A. M., Duke, J. M. and Parsons G.R. (2007), “Does Willingness to Pay for Green Energy Differ by Source,” Energy Policy, 35(6), pp.3327-3334. 4. Bhuiyan, M. M. H., Asgar, M. A., Mazumder, R. K. and Hussain, M. (2000), “Economic Evaluation of a Stand-Alone Residential Photovoltaic Power System in Bangladesh,” Renewable Energy, 21(3-4), pp.403-410 5. Chiou, J.S., Droge, C., Hanvanich, S. (2002), “Does customer knowledge affect how loyalty is formed?”Journal of Service Research, 5(2), pp.113-124. 6. Cronbach, L. (1951),”Coefficient alpha and the internal structure of tests,” Psychometrika. 16(3), pp.297-334 7. Davis, F.D., Baggozzi, R.P. and Warshaw, P.R.(1989),”User Acceptance of Computer : A Comparison of Two Theoretical Models,” Management Science, 35(8), pp.982-1002 8. Dodds, W.B., K Monroe, and D. Grewal (1991), “Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations,” Journal of Marketing Research, 28(3), pp.307-319 9. Drury, E., Miller, M., Macal, C.M. et al. (2012), “The transformation of southern California’s residential photovoltaics market through third-party ownership,” Energy Policy, 42, pp.681-690 10. Farizo, B. A. and Hanley, N. (2002), “Using Conjoint Analysis to Quantify Public Preferences over the Environmental Impacts of Wind Farms. An Example from Spain,” Energy Policy, 30(2), pp.107-116. 11. Friedman, B. and Margolis, R. (2014), “Comparing Photovoltaic(PV) Cost and Deployment Drivers in the Japanese and U.S. Residential and Commercial Markets,” National Renewable Energy Laboratory 12. Goett, A., Hudson, K. and Train, K. (2002), “Customers’ Choice Among Retail Energy Suppliers: The Willingness-to-Pay for Service Attribute,” Energy Journal, 21(4), pp.1 13. Hansla, A., Gamble, A., Juliusson, A., and Gärling, T. (2008), “The relationships between awareness of consequences, environmental concern, and value orientations,” Journal of Environmental Psychology, 28(1), pp.1-9. 14. Kotler, P. (1997). Marketing Management(9th ed). New Jersey :Prentice-Hall 15. Longo, A., Markandya A. and Petrucci M. (2008), “The Internalization of Externalities in the Production of Electricity: Willingness to Pay for the Attributes of a Policy for Renewable Energy,” Ecological Economics, 67(1), pp. 140-152. 16. Mesa, A. Z. (1999), “New Home Buyer Solar Water Heater Trade-Off Study,” National Renewable Energy Laboratory, 17. Park, C. W. , D. L. Mothersbaugh, and L. Feick (1994), “Customer Knowledge Assessment,” Journal of Customer Research.21, pp.71-82 18. Petty, Richard E. and John T. C. (1986), Communicational and Persuasion: Central and Periperal Routes to Attitude Change. New York :Springer-Verlag” 19. Roe B., Teisl m. F., Levy A. and Rissell M. (2001), “US Consumers’ Willingness to Pay for Green Electricity,” Energy Policy, 29(11), pp. 917-925. 20. Schelly, C. (2014),”Residential solar electricity adoption: What motivates, and what matters? A case study of early adopters,” Energy Research & Social Science, 2(June), pp.183–191 21. Schiffman, L.G. and Kanuk, L.L.(2000), Consumer Behaviour(7th ed)., Prentice Hall International, Inc. 22. Sun, Y. (2015), “Exploring Residents’Attitudes toward Solar Photovoltaic System Adoption in China.” In BSU Honors Program Theses and Projects. Item 116. 23. Rai V. and Sigrin B. (2013),“Diffusion of environmentally-friendly energy technologies: buy versus lease differences in residential PV markets,” Environmental Research Letters, 8(1), 24. Zhang, Shen and Chan (2012). “The diffusion of solar energy use in HK: What are the barriers?” Energy Policy, 41, pp. 241-249. |