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Title: | 保全業之平台轉型個案分析 A Case Study on the Platform Transformation of the Security Services Industry |
Authors: | 周皓鈞 |
Contributors: | 邱奕嘉 周皓鈞 |
Keywords: | 保全業 平台轉型 策略聯盟 Security Services industry Platform Transformation Strategic Alliance |
Date: | 2016 |
Issue Date: | 2016-07-11 17:51:37 (UTC+8) |
Abstract: | 近年來,平台的概念逐漸拓展的情況下,傳統的線性供應鏈受到挑戰,平台有效的串起買賣雙方的需求,縮短產品從生產到最終消費者中間的過程,而許多傳統的企業也開始意識到這項新的趨勢而開始轉型。但是並不是每一家企業都能夠成功的找出自己適合的平台業務,本研究試圖歸納出一個傳統的保全業者轉型成為物聯網的平台,並試圖釐清以下問題: 一、企業內部有什麼樣的能力或是經過什麼樣的轉型過程,能讓企業在轉型過程中較為順利 二、企業在平台轉型過程中,如何與外部合作夥伴合作 三、企業如何和外部合作夥伴建構平台生態系 本研究採取的是個案研究法,主要是透過收集次級資料以研究保全業的龍頭中興保全,成立新的物聯網品牌中保無限+的過程,從內部資源的角度出發到尋找外部資源、合作夥伴,進而形成一個新的物聯網平台生態系,從以上的分析角度得到以下結論: 一、當一個傳統企業轉型做平台業務時,先擬定企業目標以及做好內部溝通是首要之務,減少人員裁撤是減少平台轉型之阻力的方法,新的平台業務跟舊有業務的相仿也是成功因素之一 二、當組織建立平台的時候,選擇與外部夥伴進行合作是能快速建構平台以及降低風險的方式;在伙伴的選擇上,以能夠達到雙贏的合作伙伴為優先合作對象 三、在建立平台的服務後,透過加入台灣智慧能源業協會,增加與其他物聯網業者的合作機會,讓物聯網平台可以推出更多元化的服務吸引其他消費族群 In the recent year, the two-sided market has become more popular than before, and challenged the traditional supply chain. Several companies have noticed this tendency, and started to transformation. However, not all of them can find out the suitable way in platform transformation. In this thesis, we tries to generalize how a traditional security service company do when they tried to transform into an IOT platform, and figure out these following questions: 1. What kind of ability or process the company owned that makes them transformation successfully? 2. During the platform transformation, how do they corporate with other partner? 3. How do they corporate with partners for building a platform ecosystem? By analyzing the case, the study has the following conclusion: 1. The goal setting and internal conversation is the first priority when doing the transformation process, also the avoidance of firing people is a good way for success. 2. Choosing the corporation with other is a good way in building platform faster and lowering the risk. In choosing the partner, who can offer the win-win relationship is the best one. 3. By joining the relevant association and increasing the probability in meeting with other IOT company, the new IOT platform can bring out more service to appeal to other customer in different segment. |
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Description: | 碩士 國立政治大學 企業管理研究所(MBA學位學程) 103363005 |
Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103363005 |
Data Type: | thesis |
Appears in Collections: | [企業管理研究所(MBA學位學程)] 學位論文
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