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    政大機構典藏 > 傳播學院 > 期刊論文 >  Item 140.119/98775


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/98775


    Title: Differential Gains in SNSs: Effects of Active vs. Passive Facebook Political Participation on Offline Political Participation and Voting Behavior among First-time and Experienced Voters
    Authors: 林日璇
    Lin, Jih-Hsuan
    Contributors: 傳播學院
    Keywords: Facebook;political participation;first-time voters;voting turnout;differential gains model;Taiwan
    Date: 2016-06
    Issue Date: 2016-07-07 16:13:18 (UTC+8)
    Abstract: This study collected data before and after the 2012 Taiwanese presidential election to examine active and passive Facebook (FB) participation on subsequent attitudinal and behavioral outcomes. Based on the differential gains model, the results showed that active engagement in FB political activities before the election directly affected offline political participation after the election. However, this direct effect occurred for first-time voters (20–24 years old) but not for the 25 and older generation. Passive exposure to politically related FB activities before the election indirectly affected offline political participation after the election and voting behavior through perceptions of FB use on political engagement. These indirect effects occurred in both first-time voters and in the rest of the voters. The results extend the differential gains model to social network sites (SNSs) and suggest that FB participation is another form of political participation among the younger generation that may serve as a gateway to motivate first-time voters to become more engaged in political participation. In addition to active discussion, passive exposure to politically related activities within FB networks indirectly contributes to voting and offline participation, expanding the current differential gains model.
    Relation: Asian Journal of Communication, 26(3), 278-297
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1080/01292986.2016.1148184
    DOI: 10.1080/01292986.2016.1148184
    Appears in Collections:[傳播學院] 期刊論文

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