| Reference: | i. 中文文獻
一、 林震岩，2007，多變量分析：SPSS的操作與應用，智勝文化。
二、 駱少康譯/Philip Kotler著，2012，行銷管理學，東華書局。
三、 謝邦昌，2001，資料採礦入門及應用─從統計技術看資料採礦，資商訊息顧問有限公司。
四、 謝邦昌、鄭宇庭、蘇志雄，2009，Data Mining 概述─以Clementine 12.0為例，中華資料採礦協會。
五、 郭佩雯，2004，連鎖藥局關鍵成功因素探討，國立臺灣大學醫療機構管理研究所，碩士論文。
ii. 英文文獻
一、 Alfred, S. B. (1981), Marketing Segmentation by Personal Value and Salient Product Attributes. Journal of Advertising Research, New York, Feb 1981; Vol. 21, Iss. 1; pp. 29, 7 pgs.
二、 Berry, A. J. & G. Limoff, (1997), Data Mining Techniques for Marketing, Sales, and Customer Support. John Wiley & sons, Inc.
三、 Chiu, T., D. Fang, J. Chen, Y. Wang & C. Jeris, (2001), A Robust and Scalable Clustering Algorithm for Mixed Type Attributes in Large Database Environment. In Proceedings of the 7th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp263-268.
四、 Yankelouich, D. (1964), New Criteria for Market Segmentation. Harvard Business Review, 42(2), pp.14-21.
五、 Fayyad, M. U. (1996), Data mining and knowledge discovery: Making sense out of data. IEEE Expert, 11(10), pp.20-25.
六、 Fayyed, U., G. Piatetsky-Shapiro & P. Smyth, (1996), From Data Mining to Knowledge Discovery in Databases. AI Magazine Volume 17 Number 3, pp.40-42.
七、 Fraley, C. & A. E. Raftery, (1998), How many Clusters? Which Clustering Method? Answers via Model-based Cluster Analysis. Computer Journal, 4, pp.578-588.
八、 Greenfeld, N. (1996), Data mining. UNIX Review, 14(5), pp.9-14.
九、 Han, J., & Kamber, M. (2001), Data mining: Concepts and techniques. San Francisco: Morgan Kaufmann Publishes.
十、 Kotler, P. (1997), Marketing management: Analysis, Planning, Implementation, and Control. New Jersey: Prentice-Hall.
十一、 Krzystof, C., P. Witold & S. Roman, (1998), Data Mining: Methods for Knowledge Discovery. Kluwer Academic Publishers, Boston.
十二、 Schiffman, L. G. & L. L. Kanuk, (1994), Consumer Behavior, 5/ed, Prentice Hall International, Inc.
十三、 McCarthy, J. E. (1981), Basic Marketing:A Managerial Approach. Homewood, IL: Richard D. Irwin Inc., 7th ed.
十四、 Wendell, R. S. (1956), Product Differentiation and Market Segmentation as Alternative Marketing Strategies. Journal of Marketing, Vol.21.
十五、 Wind.Y, (1978) Issue and Advances in Segmentation Research. Journal of Marketing Research, vol.15, pp.317-337. |
