Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/98599
|
| Title: | 建立隨需應變的在線便利店服務在台北免費送貨
Establishing an On Demand Online Convenience Store with Free Delivery Service in Taipei |
| Authors: | 剛龍
González, Carlino |
| Contributors: | 白德傑
Brodowsky, Glen
剛龍
González, Carlino |
| Keywords: | 隨需應變
在線
便利店
On Demand
Online
Convenience Store |
| Date: | 2016 |
| Issue Date: | 2016-07-01 15:06:47 (UTC+8) |
| Abstract: | The Convenience Store Industry in Taiwan is booming. The Asian island-nation has become the most densely populated country in terms of convenient stores in the world. Sales from the Convenience Store Industry account for more than 26% of the whole country’s retail sales, second only to department stores. These numbers have continued to grow as demonstrated by total sales figures reaching NTD$ 295 billion by the end of 2015.
Taipei City, the country’s capital, is renowned for its convenient way of life. The broad range of services offered by convenience stores has contributed to the overall convenience of living in Taiwan, allowing customers to have a one-stop shop for paying electricity, water, telephone, internet, and gas bills, as well as photocopying, event ticketing, and even package reception. Taiwanese consumers have been accustomed to a very high access to convenience, but oddly enough, convenience stores in Taiwan have still not incorporated the service that takes convenience to another level: being able to shop from the comfort of your own home, office, or wherever you may be, and receiving your products almost instantly at your location, at a competitive price.
The Delivery Service Industry in Taiwan is still in its very early stages of development, almost uniquely sticking to the delivery of groceries from high-end supermarket and department store franchises. New start-ups providing professional grocery shopping services have also entered the Taiwanese market in recent years, providing a new alternative to the supermarket and department store delivery service. In any case, the delivery of the groceries can take anywhere from 1-48 hours.
快快intends to provide the consumer in the major metropolitan areas of Taiwan with the option of purchasing a wide range of high-quality fast-moving consumer goods from the comfort of wherever their location may be, even if it doesn’t have an address – including sidewalks or parks – and receiving it within 30 minutes or less at a competitive price, with no minimum purchase order amount or hidden fees, 24 hours a day, 365 days a year. By doing so, 快快will imprint a new meaning to the word convenience, allowing customers to more effectively manage and enjoy the single most valuable resource in every person’s life - time.
1 Company Overview: 快快 8
1.1 Mission 8
1.2 Vision 8
1.3 Impact and Goal 8
1.4 Long term Objectives 8
1.5 Target Market 9
1.5.1 University Dormitory Student Residents 10
1.5.2 Office workers and other employees 10
1.5.3 Senior citizens (Age 65 and over) 12
2 Situation Analysis/Opportunity 15
2.1 Convenience Store Industry in Taiwan 16
2.1.1 7-Eleven 17
2.1.2 Family Mart 17
2.1.3 Hi-Life 17
2.1.4 OK Mart (Circle K) 17
2.2 Grocery Delivery Service Market in Taiwan 17
2.2.1 Personal Grocery Shopper Delivery Services in Taiwan 18
2.2.2 Supermarket, Hypermarket, and Department Store Delivery Service Market in Taiwan 20
2.3 The eCommerce Industry in Taiwan 22
2.4 The Express Delivery Service Market in Taiwan 27
2.4.1 Rakubin (Japan) 28
2.4.2 Colmados (Dominican Republic) 28
3 快快: Brand and Product Overview 29
3.1 Company Ownership 29
3.1.1 Legal Framework 30
4 Pilot Implementation 31
4.1 Inventory 31
4.2 Placing an Order 31
4.3 Fulfilling an Order 32
4.4 Feedback 32
5 Business Model 33
5.1 Value Proposition 33
5.2 Customer Segments 33
5.3 Customer Relationships 34
5.4 Channels 34
5.5 Key Partners 35
5.6 Key Activities 35
5.7 Key Resources 36
5.8 Cost Structure 37
5.9 Revenue Streams 37
6 Marketing Plan 38
6.1 Product 38
6.2 Pricing 38
6.3 Placement 38
6.4 Promotion 38
7 Competitive Analysis 40
7.1 Competitors 40
7.1.1 Macro 40
7.1.2 Micro 40
7.2 Alternatives 40
7.2.1 Macro 40
7.2.2 Micro 41
8 Risk Management 42
9 Conclusion 44
10 Bibliography 45 |
| Reference: | 1. "About Costco Business Delivery." Costco.com.tw. N.p., n.d. Web. May 2016.
2. "Accommodation - National Taiwan University of Science and Technology." Accommodation - National Taiwan University of Science and Technology. N.p., n.d. Web. 1 May 2016. <http://www-e.ntust.edu.tw/files/16-1089-50188.php>.
3. "Administrative Districts." Taipei City Government. N.p., n.d. Web. 4 May 2016. <http://english.gov.taipei/np.asp?ctNode=27185&mp=100002>.
4. Angeles, Sara. "Best POS Systems." Business News Daily. N.p., 14 Apr. 2016. Web. June 2016. <http://www.businessnewsdaily.com/2955-best-pos-systems.html>.
5. "Asia Internet Stats and 2015 Population Statistics." Asia Internet Stats and 2015 Population Statistics. N.p., n.d. Web. June 2016. <http://www.internetworldstats.com/asia.htm#tw>.
6. "Best Inventory Management Software | 2016." Capterra. N.p., n.d. Web. June 2016. <http://www.capterra.com/inventory-management-software/?utf8=%E2%9C%93&users=&feature%5B0%5D=19019&feature%5B3%5D=38633&feature%5B4%5D=32264&feature%5B5%5D=19025&feature%5B7%5D=38638&feature%5B8%5D=19026&feature%5B9%5D=19028&feature%5B11%5D=19024&feature%5B13%5D=38636&feature%5B17%5D=19034&commit=Filter%2BResults>.
7. "Campus Environment - National Yang-Ming University." Campus Environment - National Yang-Ming University. N.p., n.d. Web. 1 May 2016. <http://nymu-e.web.ym.edu.tw/files/11-1134-16.php>.
8. Chen, Keving. "The Nation’s 5,000th 7-eleven Opens in Kaohsiung." Taipei Times. N.p., 12 July 2014. Web. 30 Apr. 2016. <http://www.taipeitimes.com/News/biz/archives/2014/07/12/2003594877>.
9. Chu, Li-shin. "Imperfect Is Perfect -Taiwan`s International Day of People with Disability - Taiwan NGOs." Imperfect Is Perfect -Taiwan`s International Day of People with Disability - Taiwan NGOs. N.p., n.d. Web. May 2016.
10. Clark, Nick. "Education in Taiwan - WENR." WENR. World Education News and Reviews, 01 May 2010. Web. 0 May 2016.
11. "Compress." Compress. N.p., n.d. Web. June 2016. <https://www.facebook.com/Compress-486526911526962/?fref=ts>.
12. "Convenient Stores in Taiwan." Ilha Formosa Alt Om Taiwan. N.p., 27 Jan. 2013. Web. 3 May 2016. <https://ilhaformosaaltomtaiwan.wordpress.com/2013/01/28/convenient-stores-in-taiwan/#more-1435>.
13. "Create a New Lean Canvas." - Canvanizer. N.p., n.d. Web. June 2016. <https://canvanizer.com/new/lean-canvas>.
14. "Creating Value for Shareholders." 7-ELEVEN Investor Relations. N.p., n.d. Web. 30 Apr. 2016. <http://www.corpasia.net/taiwan/2912/irwebsite/>.
15. Cruz Tejada, Miguel. "ASOBEU Crea En RD La Asociación De Colmados Y Supermercados." Www.diariolibre.com. Omnimedia, 22 May 2007. Web. 30 Apr. 2016. <http://www.diariolibre.com/noticias/asobeu-crea-en-rd-la-asociacin-de-colmados-y-supermercados-CKDL136444>.
16. "Delivery Service." City`super. N.p., n.d. Web. May 2016.
17. "Demographical Overview." Taipei City Government ─ Demographic Structure and Composition. N.p., n.d. Web. 4 May 2016. <http://english.gov.taipei/ct.asp?xItem=1084529&ctNode=29491&mp=100002>.
18. "Dorm Infromation." Student Housing Service Division - NTU. N.p., n.d. Web. 1 May 2016. <http://140.112.36.182/urgency/pages.php?ID=dormitory1>.
19. "Eastern District of Taipei." Wikipedia. Wikimedia Foundation, 23 Mar. 2016. Web. May 2016.
20. "E-commerce to Dominate Retail Stores: Yahoo Taiwan - Taipei Times." E-commerce to Dominate Retail Stores: Yahoo Taiwan - Taipei Times. N.p., n.d. Web. June 2016. <http://www.taipeitimes.com/News/biz/archives/2014/06/24/2003593508>.
21. "FAQ." Home. N.p., n.d. Web. June 2016.
22. Ferry, Timothy. "Healthy Meals, Delivered to Your Door." Taiwan Business TOPICS. N.p., 15 Jan. 2015. Web. May 2016.
23. "Foodpanda Food Delivery at Excellence." Foodpanda. N.p., Oct. 2015. Web. 3 May 2016. <https://www.foodpanda.com.tw/en/>.
24. "Gain Report - Taiwan Retail Foods." Gain Report (2014): n. pag. 18 Dec. 2014. Web. June 2016. <http://gain.fas.usda.gov/Recent%20GAIN%20Publications/Retail%20Foods_Taipei%20ATO_Taiwan_12-18-2014.pdf>.
25. "Guide to Setting up a Limited Company in Taiwan -- Taiwan Business -- Kaizen." Guide to Setting up a Limited Company in Taiwan -- Taiwan Business -- Kaizen. Kaizen Certified Public Accountants Limited, n.d. Web. June 2016. <http://www.bycpa.com/html/news/201511/1970.html>.
26. "HappyFresh." Wikipedia. Wikimedia Foundation, 3 June 2016. Web. June 2016. <https://en.wikipedia.org/wiki/HappyFresh>.
27. "Health & Welfare." Government Portal of Republic of China, Taiwan. N.p., n.d. Web. May 2016.
28. "Honestbee – Groceries Delivered Fresh." Honestbee. N.p., n.d. Web. June 2016.
29. "Honestbee Raises US$15 Million Funding as Part of Expansion Plans in Asia." Business Wire. Berkshire Hathaway Company, n.d. Web. June 2016. <http://www.businesswire.com/news/home/20151020005752/en/honestbee-Raises-US15-Million-Funding-Part-Expansion>.
30. "Housing - Office of International Affairs, Taipei Tech." Housing - Office of International Affairs, Taipei Tech. N.p., n.d. Web. 1 May 2016. <http://wwwoia-en.ntut.edu.tw/files/11-1106-8511.php>.
31. Hsie, Min-chieh. "Education in Taiwan Is Too Much and Too Hard - Taipei Times." Education in Taiwan Is Too Much and Too Hard - Taipei Times. N.p., 01 Mar. 2010. Web. May 2016.
32. Huang, Frances. "Supermarket Sales in Taiwan up Almost 10% in March." Focus Taiwan. N.p., 23 Apr. 2016. Web. June 2016. <http://focustaiwan.tw/news/aeco/201604230011.aspx>.
33. "Internet Users." Number of (2016). N.p., n.d. Web. June 2016. <http://www.internetlivestats.com/internet-users/>.
34. "Jasons 最時尚的頂級超市." JASONS Market Place. N.p., n.d. Web. June 2016. <http://www.jasons.com.tw/ENG/#about_jasons>.
35. "Key Terms in English & Chinese." How to Start a Business in Taiwan. N.p., n.d. Web. June 2016. <http://www.startabusinessintaiwan.tw/book/key-terms>.
36. "List of Districts of Taipei by Population." Wikipedia. Wikimedia Foundation, n.d. Web. 4 May 2016. <https://en.wikipedia.org/wiki/List_of_districts_of_Taipei_by_population>.
37. "List of Universities and Colleges in Taipei." Wikipedia. Wikimedia Foundation, 31 Mar. 2016. Web. 1 May 2016. <https://en.wikipedia.org/wiki/List_of_universities_and_colleges_in_Taipei>.
38. Lugho, Miguel. "En Diez Años Surgen 5,000 Nuevos Colmados En RD Que Aportan Unos 10,000 Empleos Directos." Cristal Digital. N.p., 27 Aug. 2012. Web. 30 Apr. 2016. <http://www.cristaldigital.com.do/?p=7341>.
39. "Market Flash." Market Flash (n.d.): n. pag. 10 Sept. 2015. Web. June 2016. <https://www.ipc.be/~/media/documents/public/market-flash/501-600/mf516.pdf>.
40. Mehra, Gagan. "Ecommerce in Taiwan: Thriving Market, Huge Mobile." Practical Ecommerce. N.p., 12 May 2016. Web. June 2016. <http://www.practicalecommerce.com/articles/122958-Ecommerce-in-Taiwan-Thriving-Market-Huge-Mobile>.
41. Mignot, Martin. "The Billion Dollar Food Delivery Wars." TechCrunch. N.p., 11 July 2015. Web. 3 May 2016. <https://techcrunch.com/2015/07/11/the-billion-dollar-food-delivery-wars/>.
42. "National Taipei University of Technology (Taipei Tech)." Management of Students` Dormitory -. N.p., n.d. Web. 1 May 2016. <http://www-en.ntut.edu.tw/files/13-1128-37243.php>.
43. "National Taipei University of Technology." Wikipedia. Wikimedia Foundation, n.d. Web. 1 May 2016. <https://en.wikipedia.org/wiki/National_Taipei_University_of_Technology>.
44. "9 Fast Facts on Taiwan`s ECommerce Market." PsycEXTRA Dataset (n.d.): n. pag. Specommerce. Web. May 2016.
45. "銘傳大學 - 認識銘傳." 銘傳大學 - 認識銘傳. N.p., n.d. Web. 1 May 2016. <http://www1.mcu.edu.tw/Apps/SB/SB_Site.aspx?PageID=10>.
46. "國立臺北教育大學." - 行政單位. N.p., n.d. Web. 1 May 2016. <http://www.ntue.edu.tw/administration>.
47. "臺北市立大學." 臺北市立大學. N.p., n.d. Web. 1 May 2016. <http://www.utaipei.edu.tw/bin/home.php?Lang=en>.
48. "よくあるご質問." 【楽びん!】. N.p., n.d. Web. June 2016. <https://rakubin.rakuten.co.jp/faq/>.
49. Peguero, Jose. "La Cifra Del Día: Más De Diez Mil Colmados Han Quebrado En República Dominicana." Ensegundos.do. N.p., 12 June 2012. Web. 30 Apr. 2016. <http://ensegundos.do/2012/06/12/la-cifra-del-dia-mas-de-diez-mil-colmados-han-quebrado-en-republica-dominicana/>.
50. "Population Composition of Taipei City." Department of Social Welfare ─. N.p., n.d. Web. May 2016.
51. "Population Projections for R.O.C. (Taiwan): 2014~2060." 國發會全球資訊網(英文網). N.p., 29 Aug. 2014. Web. 4 May 2016. <http://www.ndc.gov.tw/en/cp.aspx?n=2E5DCB04C64512CC>.
52. "President Chain Store Corporation 2014 Annual Report." (n.d.): n. pag. 30 Apr. 2015. Web. <http://www.corpasia.net/taiwan/2912/annual/2014/EN/2014%20annural%20report%20eng%20_IE3LJ7IIjBDJ.pdf>.
53. "Rakuten Today: No Address Required: Rakubin Delivery." Rakuten Today. N.p., 24 Mar. 2016. Web. 26 Apr. 2016.
54. "Software Advice." Results: Retail. N.p., n.d. Web. June 2016. <http://www.softwareadvice.com/retail/?deployment_id=&market_products_sort_order=DESC&market_products_sortby=avg_rating&more=true&price_ranges=&stars=&segment_id=&platforms=&int_site_code=&layout=var_c0&size_id=>.
55. "Student Affairs Services - National Taipei University." Student Affairs Services - National Taipei University. N.p., n.d. Web. 1 May 2016. <http://english.ntpu.edu.tw/files/11-1003-127.php>.
56. Sui, Cindy. "Deaths Spotlight Taiwan`s `overwork` Culture." BBC News. N.p., n.d. Web. May 2016.
57. "Taiwan Companies Act (Sections 101 to 150) -- Taiwan Business -- Kaizen." Taiwan Companies Act (Sections 101 to 150) -- Taiwan Business -- Kaizen. Kaizen Certified Public Accountants Limited, n.d. Web. June 2016. <http://www.bycpa.com/html/news/20132/1795.html>.
58. "Taiwan Convenience Store Boom." Inside Retail Asia Taiwan. N.p., 12 Feb. 2015. Web. 30 Apr. 2016. <https://insideretail.asia/2015/02/12/taiwan-convenience-store-boom/>.
59. "Taiwan E-commerce Market to Hit NT$1 Trillion in `15." Www.ChinaPost.com.tw. N.p., n.d. Web. May 2016. <http://www.chinapost.com.tw/business/asia-taiwan/2015/05/11/435696/Taiwan-e-commerce.htm>.
60. "Taiwan E-commerce Market to Hit NT$1 Trillion in `15." Www.ChinaPost.com.tw. N.p., n.d. Web. May 2016. <http://www.chinapost.com.tw/business/asia-taiwan/2015/05/11/435696/Taiwan-e-commerce.htm>.
61. Taiwan. National Development Council. Department of National Spatial Planning and Development. Urban and Regional Development Statistics Republic of China (Taiwan). National Development Council, Dec. 2015. Web. May 2016.
62. Taiwan. National Development Council. Taiwan Statistical Data Book 2015. N.p., July 2015. Web. May 2016. <http://www.ndc.gov.tw/en/News_Content.aspx?n=607ED34345641980&sms=B8A915763E3684AC&s=A016E84591034DC5>.
63. "Taiwan`s Population Moves from `aging` to `aged`: Statistics." Taipei Times. N.p., 23 Oct. 2013. Web. 4 May 2016. <http://www.taipeitimes.com/News/taiwan/archives/2013/10/23/2003575197>.
64. Thurston, Maggie. "How To Start a Grocery Shopping Business For Seniors." Grocery Shopping Business. N.p., n.d. Web. May 2016.
65. Tsai, Yi-Chu, and Frances Huang. "Convenience Store Numbers Still on the Rise in Taiwan." Focus Taiwan. N.p., 19 Aug. 2015. Web. 30 Apr. 2016. <http://m.focustaiwan.tw/news/aeco/201508190018.aspx>.
66. "Understanding the Secrets of Inventory Management." (n.d.): n. pag. Revel Systems. Web. May 2016. <http://pages.revelsystems.com/rs/804-YHP-876/images/WhitePaper_Inventory_Management.pdf>.
67. Walters, Robert. "Taiwan - Global Salary Service 2016." Global Salary Service 2016 (n.d.): 347-52. Web. June 2016. |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933050 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103933050 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| index.html | 0Kb | HTML2 | 475 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
