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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/98598
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| Title: | 來所廚具店
Luxl Hardwares Ltd. |
| Authors: | 張賀翔
Chang, Henry |
| Contributors: | 吳文傑
Wu, Jack
張賀翔
Chang, Henry |
| Keywords: | 來所廚具店
器具
Luxl Hardwares Ltd.
Hardwares |
| Date: | 2016 |
| Issue Date: | 2016-07-01 15:06:44 (UTC+8) |
| Abstract: | In Metro Vancouver, immigrants are moving in at a rapid pace and many of them come from a wealthy background. Many of these wealthy people are looking to either buy a new home or renovate one. In Vancouver, the housing market has been growing exponentially in the past few years. There is a direct correlation with the Kitchen and Furniture Hardware Industry and the Housing Market. Due to the growth opportunity of the housing market, the Kitchen and Furniture Hardware Industries has a lot of potential.
Luxl Hardwares Ltd. will be formed as a retail company that specializes in Kitchen and Furniture hardwares for high-end consumers in the Metro Vancouver region. The store will be located in an upscale region in Vancouver and will provide customers a luxurious atmosphere with well-designed interior furnishing. Its founders have extensive experience in the Kitchen and Furniture hardware industry as they have experience on distributing Kitchen and Furniture hardware. The company also provides customers with interior design service.
Luxl Hardwares Ltd. allows clients to immerse themselves into the Kitchen and Furniture Hardware industry as well as helping clients build around a network of people within the industry. The business will drive the number of people into purchasing high end products and in addition, this new attraction will bring economic benefits to the industry and the region. Promoting new products is one of the key factors to a successful business model, as it will guarantee long-term growth, profit, and sustainability of the business model as well as the industry.
1. BACKGROUND OF INDUSTRY 5
2. COMPANY OVERVIEW 7
3. BRIEFING OF PRODUCTS 8
3.1 Product Description 8
3.2 Future Products 8
4. MARKETING 9
4.1 Background of City 9
4.2 Target Segment 12
4.3 Marketing Strategy 16
4.4 Empathy Map 17
4.5 Positioning Statement 19
4.6 Advertising Strategy 19
4.7 Promotional Strategy 20
4.8 Placing Strategy 21
4.9 Distribution Channels 21
5. PRODUCTS AND SERVICES 23
5.1 Costs of Products 24
5.2 Taxes in British Columbia 25
5.3 Sales Forecast 28
6. COMPETITOR ANALYSIS 43
7. OPERATIONAL PLAN 45
8. SWOT ANALYSIS 50
8.1 Strengths 51
8.2 Weaknesses 52
8.3 Opportunities 52
8.4 Threats 53
9. FINANCIALS 53
9.1 Fixed Costs 54
9.2 Variable Costs 55
10. BUSINESS CANVAS 56
11. CONCLUSION 56
12. REFERENCES 58
13. APPENDICIES 60
13.1 Top Down Retail Store Overview 62
13.2 3-D Retail Store Overview 62 |
| Reference: | 1. Renovation Across Canada. (2013). Retrieved from:
http://info.houzz.com/rs/houzz/images/Houzz%20&%20Home%202013%20Report%20CANADA.pdf
2. Lee Young, Joanne. Vancouver Housing Prices: How high can they go? (2015).
Retrieved from:
http://www.vancouversun.com/business/Vancouver+housing+prices+high+they/11566552/story.html
3. Hutchinson, Brian. Vancouver been transformed by new wave of brash, rich Asians looking for safe place to “park their cash” (2014). Retrieved from: http://news.nationalpost.com/news/canada/vancouver-being-transformed-by-new-wave-of-brash-rich-asians-looking-for-safe-place-to-park-their-cash
4. World Population Review (2016). Retrieved from:
http://worldpopulationreview.com/world-cities/vancouver-population/
5. Demographics of Vancouver (2016). Retrieved from:
http://worldpopulationreview.com/world-cities/vancouver-population/
6. Statistics of Canada, National Household Survey (2011). Retrieved from: Statistics Canada Catalogue no. 99-014-X2011047
7. Statistics Canada. 2012. Visual Census 2011. Ottawa. Released October 24, 2012. Retrieved from: https://www12.statcan.gc.ca/census-recensement/2011/dp-pd/vc-rv/index.cfm?Lang=ENG&VIEW=D&CFORMAT=jpg&GEOCODE=933&TOPIC_ID=2
8. Seyd, Jane. (2013, September 22). West Vancouver’s rich are indeed richer. Retrieved from: http://www.nsnews.com/news/west-vancouver-s-rich-are-indeed-richer-1.633553
9. City of Vancouver (2016). Retrieved from:
http://vancouver.ca/files/cov/Kerrisdale-census-data.pdf
10. City of Vancouver (2016). Retrieved from:
http://vancouver.ca/files/cov/Shaughnessy-census-data.pdf
11. Murphy, Kevin D. (2015, August 26). When a house is demolished, more than the house is lost: On North American’s demolition derby. Retrieved from:
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12. YellowPages (2016). Retrieved from:
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13. YellowPages (2016). Retrieved from:
http://www.yellowpages.ca/search/si/1/kitchen%20and%20furniture%20hardware/Vancouver%20BC
14. YellowPages (2016). Retrieved from:
http://www.yellowpages.ca/search/si/1/Contractors/Vancouver%20BC
15. YellowPages (2016). Retrieved from:
http://www.yellowpages.ca/search/si/1/interior%20designer/Vancouver%20BC
16. Small Business Development Cooperation (2015). Retrieved from:
https://www.smallbusiness.wa.gov.au/business-in-wa/corporate-publications/business-guides/marketing-promotion-strategy/
17. Aston, Carla (2016). Interior Designers how much do they cost? Retrieved from:
http://carlaaston.com/designed/how-much-does-it-cost-to-hire-an-interior-designer-decorator
18. Spacelist (2016). Retrieved from:
https://spacelist.ca/search?sale_lease=lease&city_ids=1&property_type_id=3&keywords=Vancouver&zoom=15&max_lat=49.219345338700165&max_lng=-123.08652886761473&min_lat=49.20350539923855&min_lng=-123.11579713238524
19. Canada Interest Rates (2016). Retrieved from: http://canada.deposits.org
20. SpotsHUB (2016). Retrieved from:
http://www.spotshub.com
21. Selected Treasury Bill Yields (2016). Retrieved from: http://www.bankofcanada.ca/rates/interest-rates/t-bill-yields/
22. Amikasa – 3D Floor Planner with Augmented Reality. Apple App Store. Vers. 2.2. INDG Digitale Communicatie B.V.7 April. 2016.
www.amikasa.com |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933023 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103933023 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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