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Title:	智慧環保衣櫥行動應用程式之商業企劃書 Business Plan for the Smarter Greendrobe Mobile Application
Authors:	張中瑀 Chang, Chung-yu
Contributors:	吳文傑 Wu, Jack 張中瑀 Chang, Chung-yu
Keywords:	應用程式智慧環保衣櫥商業企劃書 Mobile Application Smarter Greendrobe Business Plan
Date:	2016
Issue Date:	2016-07-01 15:06:28 (UTC+8)
Abstract:	Smartphones have become more and more widely available to the world. Both of the mobile application usage rate and application download rate have been and projected to increase. Many reports also show that the mobile usage has surpassed that of the desktop usage since 2014. Thus, when it comes to starting up a business, we think about mobile first as the vehicle to make our dreams happen. The objective of the business plan is to analyze the feasibility of creating a user-friendly mobile application- “The Smarter Greendrobe,” which aims at becoming the mobile user’s best personal advisor to organize wardrobe, to suggest the outfit of the day based on current weather, to sell unwanted clothes through the second hand platform, to access other major online shopping websites. More importantly, “The Smarter Greendrobe” endeavors to make an effort to the environment by educating users to identify eco-friendly brands, textiles, and materials. The business plan outlines the marketing strategy, SWOT analysis, and financial plans to evaluate the feasibility and profitability of the business.
Reference:	 http://ecowatch.com/2015/08/17/fast-fashion-second-dirtiest-industry/  http://fastfashion.weebly.com/environmental-issues.html  Mobile Design Trends 2016: Magical Micro-interactions by Jerry Cao  http://designmodo.com/mobile-design-trends-2016/?u=1928  http://www.onlinemarketing-trends.com/2015/06/the-state-of-mobile-apps-stores-google.html  http://www.statista.com/statistics/271644/worldwide-free-and-paid-mobile-app-store-downloads/  http://www.forbes.com/sites/patrickhull/2013/02/06/why-defining-a-corporate-structure-for-startups-matters/#758ce8cf77a3  http://yourstory.com/2015/06/app-rank/  http://buildfire.com/free-app-promotion/  http://code.tutsplus.com/articles/how-to-price-your-app-free-or-paid--mobile-22105  http://blog.appannie.com/top-app-predictions-2016/  https://hbr.org/2014/05/making-freemium-work  https://itunes.apple.com/us/app/pureple-outfit-planner-closet/id628106373?mt=8  http://www.statista.com/statistics/270291/popular-categories-in-the-app-store/  http://dazeinfo.com/2016/01/09/mobile-app-usage-growth-2015-tablet-time-2017
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 100933007
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0100933007
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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