政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/97923
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 115256/146303 (79%)
造访人次 : 54544650      在线人数 : 378
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/97923


    题名: The Impact of Newly-Emerging Media on Traditional Media Platforms in Taiwan: A Co-opetition Perspective
    作者: 劉幼琍
    贡献者: 廣電系
    关键词: economics and finance;industrial economics;innovation and technology;technology and ict
    日期: 2015-06
    上传时间: 2016-06-15 16:08:19 (UTC+8)
    摘要: With the development of digital convergence, new media platforms have rapidly emerged. The first was IPTV, which was followed by mobile TV. The most recent platform is the OTT video service which appeared in Taiwan in 2010. The impact of IPTV on the existing media platforms such as terrestrial TV and cable TV is different. For terrestrial TV stations, IPTV is considered to be a new media distribution platform. Although there is no “must carry” obligation for IPTV, the terrestrial TV stations are willing to be carried by IPTV. Cable operators regard CHT’s MOD service as a threat to their business. They have thus urged the government to relax the requirements of the Cable Radio and TV Act in order to compete with IPTV on a level playing field. In Taiwan, the traditional media platforms have to pay attention to the development of newly emerging media, because the ratings and revenues of the former might decrease because of the latter. Since cable TV penetration exceeds 80%, the content providers are afraid of being boycotted by the cable operators if they sell their content to other platforms such as IPTV or OTT. Therefore the IPTV and OTT video services might have difficulty acquiring good content for their viewers. In order to reach larger audiences, the content providers need to re-package their content so as to be suitable for different platforms and to avoid the implicit threat from the cable operators. This chapter discusses the competition among the players in the related TV market. It also analyses the impact of the newly emerging media on the traditional media platforms.
    關聯: The Smart Revolution towards the Sustainable Digital Society: Beyond the Era of Convergence, Edward Elgar, Chapter 13, pp.266-282
    数据类型: book/chapter
    DOI 連結: http://dx.doi.org/10.4337/9781784710040.00024
    DOI: 10.4337/9781784710040.00024
    显示于类别:[廣播電視學系] 專書/專書篇章

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML21097检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈