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Title:	跨組織資訊系統對行銷通路成員權力關係之影響 : 探索性研究
Authors:	瞿紹美 Qu, Shao Mei
Contributors:	黃俊英黃思明 Huang, Jun Ying、Huang, Si Ming 瞿紹美 Qu, Shao Mei
Date:	1993
Issue Date:	2016-05-10 18:52:32 (UTC+8)
Abstract:	組織之間建立資訊系統的成功個案報導，顯示跨組織資訊系統對組織有深遠的影響；台灣行銷通路近年發生極大變革，自動化更日益受到重視。但是台灣及國外有關於通路成員之間建立跨組織資訊系統影響的研究不多，特別是通路成員權力關係影響的研究更少。本研究旨在解釋通路成員建立跨組織資訊系統後的行為與反應，並釐清跨組織資訊系統控制者與產品資訊內涵復雜度在此影響研究中的重要性。
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Description:	博士國立政治大學企業管理學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G91NCCW0352012
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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