| Reference: | 參考書目
一、中文部分
．王弓，陳錦村，商業銀行形象定位與經營績效之互動研究，服務產業經營管理與發展策略研討會，民國八十一年三月一日。
．司徒達賢，「簡介企業政策」管理政策與個案集第一輯，台北:政治大學企業管理研究所出版，民國六十六年。
．江建良，新商業銀行經營策略，台北華泰書局，民國七十九年三月。
．李金泉， SAS / PC使用入門與應用統計實務，台北: 松崗電腦圖書公司，民國八十一年一月出版。
．周逸衡，服務行銷之問題與對策，政治大學六十過年校慶，策略管理學術研討會，未出版論文，民國七十六年七月。
．林建煌，策略組群、組織作為與績效關係之研究一飲料業實證研究，台北:政治大學企業管理研究所未出版博士論文，民國七十八年六月。
．林震岩，「終端使用者應用」管理策略之研究，台北:政治大學企業管理研究所未出版博士論文，民國八十年一月。
．林清山，多變項分析統計法，台北:東華書局，民國六十九年。
．吳思華，產業特質與企業經營策略關係之研究，台北，政治大學企業管理研究所未出版博士論文，民國七十三年六月。
．陳正男，顧客行為特性、行銷策略與績效關係之研究，台北，政治大學企業管理研究所未出版博士論文，民國七十四年六月。
．陳定國、黃俊英主編，企業研究應用技術大全(二冊) ，台北: 大世紀出版，民國六十八年。
．陳晏如，銀行業服務品質之實證研究，台北: 政治大學企業管理研究所未出版碩士論文，民國七十七年六月。
．陳怡全，銀行管理品質之量化，基層金融，第二十六期，基層金融出版社，民國八十一年三月。
．黃俊英，多變量分析，台北:中國經濟企業研究所，民國七十七年一月三版。
．黃俊英，行銷研究一一管理與技術，台北:華泰書局，民國七十年二月增訂版。
．黃松共，事業策略、行銷作為與績效關係之研究一一以台灣西藥業實證研究，台北: 政治大學企業管理研究所未出版博士論文，民國七十八年元月。
．湯明哲，美國銀行業之發展趨勢與問題:中華民國之借鏡，中央銀行季刊，第十二卷，第三期，中央銀行經濟研究處編印，民國七十九年九月。
．施鷹艷，美國金融創新之研究一一兼論美國經驗對我國金融自由化之啟示，基層金融出版社，民國七十七年十一月。
．楊雅惠，銀行業管制與營運行為之分析，基層金融第二十二期，基層金融出版社，民國八十年三月。
．楊子江，財務金融業的策略選擇，服務產業經營管理與發展策略研討會，民國八十一年三月一日。
．楊國樞，文崇一、吳聰賢、李亦園，社會科學研究方法，台北:東華書局，民國七十八年十月。
．葉國興，銀行對企業授信規範，財團法人金融人員訓練中心，民國七十三年六月。
．蔡敦浩，行銷理論的典範迷失對理論發展的涵義，中華民國市場拓展學會七十五年年會論文集，民國七十六年元月。
．賴士葆，研究發展、行銷、製造三部門互動與新產品發展績效相關之研究，台北:華泰書局，民國七十九年六月。
．謝森中，未來我國金融業面臨的挑戰，台北市銀月刊，第二十二卷，第八期，民國八十年八月二十五日。
．嚴雋寶，台灣地區銀行發展四十年，台北:中華徵信所，民國八十年五月。
二、英文部份
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．Bettis, R.A. and W.K. Hall, "Diversification Strategy, Accounting Determined Risk and Accounting Determined Return", Academy of Management Journal, 25(2), 1982, pp 254-264.
．Bettis, R.A. and V. Mahajan, "Risk/Return Performance of Diversified Firms", Management Science, 31 (7), July 1985a, pp 785-800.
．Bowman, E.H., "A Risk/Return Paradox for Strategic Management", Sloan Management Revi ew, Spri ng 1980, pp 17 -31 .
．Bowman, E.H., "Risk Seeking by Troubled Firms", Sloan Management Review, Summer 1982, pp 33-42.
"Content Analysis of Annual Reports for Corporate Strategy and Risk", Interfaces,14(l), 1984a, pp 61-72.
"A Response from Edward H. Bowman", Sloan ManagementReview, Spring 1984b, pp 50-51.
．Brealey, R. and S. Myers, Principle of Corporate Finance, London; McGraw - Hill Inc. 1984.
．Carman, J.M. and E. Langeard, "Growth Strategies for Service Firms" Strategic Management Journal 1,1, 1980, pp 7-22.
．Chiu, Chin-Tain, "Commercial Lending Strategy for Mature Industry: The Case of the Motorcycle Industry in Taiwan", Unpublished Master Thesis, Sloan School of Management, MIT, May 1986.
．Chrisman, J.J., C.W. Hofer & W.R. Boulton, "Toward a System for Classifying Business Strategy", Academy of Management Review, Vol 13, 1988, pp413-428.
．Cool, K & K. Dierickx, D. Jerri son, "Bus i ness Strategy, Market Structure and Risk-return Relationships: A structural approach", Strategic Management Journal, Vol10, 1989, pp507 -522.
．Conant, Jeffrey; Michael Mokwa, and Rajan Varadarajan, "Strategic Types, Distinctive Marketing Competecess and Organizational Performance: A Multiple Measures - Based Study", Strategic Management Journal Vol.11 , 1990, pp365-383.
．Datta, Y., "Competitive Strategy and Performance of Firms in the U.S. TV Set Industry: 1950 - 1960", Academy of Management Proceeding, 1979, pp 113-117.
．Deshmukh SO, SI Greenbaum, G. Kanatas, "Lending Policies of Financial Intermediaries Facing Credit and Funding Risk", Journal of Finance, Vol 38:3, 1983, pp873-886. .
．Dess, G.G. and R.B. Robins, Jr., "Measuring Organizational Performance in the Absence of Objective Measures: The Case of the Privately-held Firm and Conglomerate Business Unit", Strategic Management Journal, 5, 1984 pp 265 - 273.
．Dollinger, M.J., "Environmental Boundary Spanning and Information Processing Effects on Organizational Performance", Academy of Management Journal, Vo. 27 No.2, 1984, pp351-368.
．Etzioni, A., Modern Organization, Eaglewood Cliffs: Prentice Hall, 1964.
．Fiegenbaum A., J. McGee and H. Thomas, "Exploring the Linkage between Strategic Groups and Competitive Strategy", International study of Management and Organization, Vol. XVIII, 1987, pp21.
．Fiegenbaum A. & H. Thomas, "Dynamic and Risk Measurement Perspectives on Bowman`s Risk - return Paradox for Strategic Management: An Empirical Study.", Strategic Management Journal 7, 1986, pp395 -408.
．Fiegenbaum A. & H. Thomas, "Attitude Toward Risk and the Risk-Return Paradox: Prospect Theory Explanations", Academy of Management Journal 31, 1988, pp85-106.
．Fraser, D.R. & P.S. Rose, "Short- run Bank Portfolio Behavior: An examination of Selected Liquid Assets", Journal of Finance, Vol 28, 1983, pp531.
．Galbraith, C. and D. Schendel, "An Empirical Analysis of Strategy Types.", Strategic Management Journal, 4, 1983, pp153-173.
．Gibbons, J.D., Nonparametric Methods for Quantitative Analysis, New York: McGraw- Hill, 1976.
．Ginsberg. A. and N. Vemkatraman, "Contingency Perspectives of Organizational Strategy: A Critical Review of the Empirical Research", Academy of Management Review, 10 (3), 1985, pp421 -423.
．Gupta, A.K. and V. Govindrajan, "Business Strategy, Managerial Characteristics and Business Unit Effectiveness at Strategy Implementation", Academy of Management Journal, 27(1), 1984, pp25-41.
．Habib, M.M. and B. Victor, "Strategy, Structure and Performance of U.S. Manufacturing and Service MNCs: A Comparative Analysis", Strategic Management Journal, Vol. 12. 1991, pp589-606.
．Hambrick, D.C., "Operationa1izing the Concept of Business - Level Strategy in Research", Academy of Management Review, 1 (4),1980, pp567 -575 .
．Hambrick, D.C., "Environment Strategy, and Power Within Top Management Teams.", Administrative Science Quarterly, 26, 1981a, pp235 -276.
．Hambrick, D.C., "Strategic Awareness Within Top Management Teams" Strategic Management Journal, 2, 1981b, pp251 -262 .
．Hambrick, D.C ., "Some Tests of the Effectiveness and Functional Attributes of Miles and Snow I s Strategic Types", Academy of Management Journal, 26, March 1983, pp5- 25.
．Hamermesh, R.G. and R.G. White, "Manage beyond Portfolio Analysis" Harvard Business Review, 62, (Jan - Feb.) 1984, PP. 103-109.
．Hax, Arnoldo C. and Nicolas S. Majluf, Strategic Management: An Integrative Perspective, New Jersey: Prentice - Hall Inc. 1984.
．Hax, Arnoldo C. and Nicholas S. Majluf, The Strategy Concept and Process - A Pragmatic Approach, New Jersey : PrintIce Hall, 1991.
．Heggestad A., "Market Structure, Risk and Profitability in Commercial Banking", Journal of Finance, Sep 1987, pp1207 -1216.
．Herbert, T.T. and H. Deresky, "Generic Strategies: An Empirical Investigation of Typology Validity and Strategy Content", Strategic Management Journal, 8, 1987, pp135 -147.
．Hofer, C.W. & D. Schendel, Strategy Formulation: Analytical Concepts St. Paul, MN: West, 1978 .
．Hrebiniak, L.G. & C.C. Snow, "Industry Differences in Environmental Uncertainty and Organizational Characteristics Related to Uncertainty.", Academy of Management Journal, 23, 1980, pp750-759.
．Jain, S.C., Marketing Planning & Strategy, 2nd ed. Cincinnati, OH: Southwestern Publishing Co. 1985.
．Jegers, M., "Prospect Theory and the Risk - return Relations: Some Belgian Evidence", Academy of Management Journal, Vol. 34, No.1, 1991, pp.215 - 225 .
．Jemison, D.B., "Risk and the Relationship among Strategy, Organizational Processes and Performance", Management Science, Sep. 1987, pp1087 -1101.
．Kane, E.J. & S. A. Buser, "Portfolio Diversification at Commercial Banks", Journal of Finance Vol. 34: 1, March 1979 pp 19 - 34 .
．Kirlinger, F.N., Foundations of Behavior Research, 3rd edition, New York: McGraw- Hi11, 1986.
．Lucas, D. & R.L. McDonald, "Bank Portfolio Choice with Private Information about Loan Quality: Theory and Implications for Regulations", Journal of Banking & Finance, Vol11,1987, pp473-497.
．Levin, R.L., Statistics for Management, New Jersey: Prentice – Hall Inc. 1984.
．Levelock, C.H., Service Marketing - Text, Cases & Readings, Englewood Cliffs, N.J. Prentice Hall, 1984.
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．Litschert, R.J., K. Ramaswamy, A. Thomas, "The Performance Impact of Strategy - Manager Coalignment: An Empirical Examination", Strategic Management Journal, 12, 1991, pp509-522.
．Lucas D & R.L. McDonald, "Bank Portfolio Choice with Private Information about Loan Quality: Theory and Implications for Regulations", Journal of Banking & Finance, Vol11, 1987, pp473-497.
．Marsh T. and D. Swanson, "Risk-return Trade -offs for Strategic Management", Sloan Management Review, Spring 1984, pp35-51.
．McDaniel, S.W. and J.W. Ko1ari, "Marketing Strategy Implications of the Miles and Snow Strategic Typology", Journal of Marketing, 51, October 1987, pp19-30.
．McKee, Daryl 0., P. Rajan Varadarajan & William M. Pride, "Strategic Adaptability and Firm Performance: A Market-Contingent Perspective", Journal of Marketing, Vo1.53, July 1989, pp21-35.
．Meeker, L.G. & L. Gray, "A Note on Non-Performing Loans as An Indicator of Asset Quality", Journal of Banking`s Finance, Vol 11, 1987, pp.161 -168.
．Miles, Raymond; Charles Snow, A1 an Meger & Henry Coleman, "Organi zati anal Strategy, Structure and Process", Academy of Management Review, July 1978, pp546-562.
．Miles, R.E. and C.C. Snow, "Fit Failure and the Hall of Fame", California Management Review, Vol XXVI, No.3 Spring 1984, pp10-28.
．Miller D. & P.H. Friesen, "Innovation in Conservative and Entrepreneurial Firms: Two Models of Strategic Momentum", StrategicManagement Journal, 1, 1982, pp1-26.
．Montgomery D.C., Design & Analysis of Experiments, New York: John Wiley
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．Morris, M.H. and R.J. Calantone, "Four Components of Effective Pricing", Industrial Marketing Management, V. 19, Nov. 4, 1990, pp321-329.
．Moriarty, R.T., "The Management of Corporate Banking Relationship", Sloan Management Review, Vol 24, Spring 1983, pp3-15.
．Morsman, E.J. Jr., Effective Loan Management, Philadelphia: Robert Morris Associates, 1982.
．Mueller, H.P., Credit Doctrine for Lending Officers, New York: Citicorp, 1981.
．Murray, A.I., "A Contingency View of Porter`s Generic Strategies", Academy of Management Review, Vol13, No.3, 1988, pp390-400.
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．Porter, M.E., Competitive Strategy Techniques for Analyzing Industries and Competitors, New York The Free Press 1980.
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．Ruekert, R.W. & O.C. Walker, Jr. and K.J. Roering, "The Organization of Marketing Activities: A Contingency Theory of Structure and Performance", Journal of Marketing, 49, Winter 1985, pp13-25.
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．Zammuto, R.F., "Organizational Adaption: Some Implications of Organizational Ecology for Strategic Choice", Journal of Management Studies, March 1988, pp105-120.
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