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政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 > Item 140.119/96223

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/96223

Title:	新聞記者與企業公關人員認知關係之研究
Authors:	卜正珉
Contributors:	臧國仁卜正珉
Date:	1990
Issue Date:	2016-05-10 18:49:21 (UTC+8)
Abstract:	本論文研究昌的在瞭解國內報社記者與企業公諸人員對不同議題的認知差異，這些議題包括「對彼此關係型態的認知」、「對公關工作的態度」、「對新聞價值或角色的看法」及「對彼此職業專業地位的衡量」。
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Walter (1922). public Opinion. New York: Macmillan. McCombs. Maxwell E. & Donald L. Shaw (1972). "The Agenda-Setting Function of Mass Media." Public Opinion Quarterly. 36: 177-87. McLeod. Jack H. & Steven H. Chaffee (1973). "Interpersonal Approaches to Communication Research." American Behavioral Scientist. 16: 469-99 (March-April). McQuail.Denis & Sven Windahl (1981). Communication Models: For the Study of Mass Communications. NY: Longman Inc, Pavlik. John V. (1987). Public Relations: What Research Tells Us. California: Sage Publications, Inc, Ryan, Michael & David L. Martinson (1985). "Public Relation Practitioners. Public Interest and Management." Journalism Quarterly. 62: 111-5 (Spring). Ryan, Michael & David L. Martinson (1988). "Journalists and Public Relations Practitioners: Why the Antagonism?" Journalism Quarter}y. 65: 131-40 (Spring). Sachsman, B. David (1976). "Public Influence on Coverage of Environment in San Francisco Area." Journalism Quarterly. 53:54-60 (Spring). Sirgy, M. Jeseph (1984). Marketing As Social Behavior –A General Systems Theory. N.Y.: Praeger Publishers. Stegall, Sandra Kruger & Keith P. Sanders (1986). "Coorientation of PR Practitioners and News Personnel in Education News." Journalism Quarterly. 63: 341-7. 393 (Summer). Tan. Alexis S. (1981). "Coorientation." Mass Communication Theories and Research. Columbus: Grid Publishing. Inc., Ohio. Turk. Judy VanSlyke (1985). "Public Relations in State Government: A Typology of Management Styles." Journalism Quarterly. 62: 304-15 (Summer). Turk, Judy VanSlyke (1986). "Information Subsidies and Media Content: A Study of Public Relations Influence on the News." Journalism Monographs. 100: 1-29. von Bertalanffy, Ludwig (1968). General System Theory. New York: George Braziller. Wilcox. Dennis L. et al. (1986). Public Relation s: Strategies and Tactics. NY: Harper & Row. Publishers. Wright. Charles Robert (1986). Mass Communication: A Sociological Perspective. (3ed.) N.Y.: Random House. Inc. 二、中文部份王洪鈞公共關係台北：華視文化民72年中華徵信所中華大型企業排名台北民78年6月交通部電信總局台北區電話號碼簿七十八年版台北民78年七月何乃蕙「報社採訪記者工作相關因素與離職意願關連性試析」輔仁大學大眾傳播研究所民78年林慧瑛「政府與新聞界溝通關係之研究一一現階段政府機構發言人制度及其實務探討」文化大學新聞研究所碩士論文民76年吳聰賢「態度量表的建立」見楊國樞等人編社會及行為科學研究法(上、下) 第十六章台北：東華民78年10月周靜珩「省政府機構發言人的角色認知與新聞處理之關係研究」政治大學新聞研究所碩士論文民69年邱金蘭「我國主要企業公共關係負責人角色認知與新聞界接觸關係之研究」文化大學新聞研究所碩士論文民77年袁自玉公共關係台北：前程企管民78年賴茂男「台糖公司公共關係制度之推行與檢討」政治大學新聞研究所碩士論文民69年紀效正「政府官員與記者互動關係之研究—以行政院環境保護署為例」政治大學新聞研究所碩士論文民78年張藝芬「我國中央政府組錢公共關係的運作一一以古魯尼(Grunig) 模式來描述」政治大學新聞研究所碩士論文民79年陳世敏、鄭瑞城「省政新聞發布和報導之研究」台灣省政府研究發展考核委員會專案研究報告台中民68年楊國樞、文崇一、吳聰賢、李亦園社會及行為科學研究法(上、下) 台北：東華民77年10月歐陽醇、徐啟明譯 John Hohenberg 原著新聞實務與原則台北：新亞民76年臧國仁「公共關係在台灣發展之檢討一一民國七十七年的回顧與展望」中華日國廣告年鑑1988-1989 台北市廣告代理商業同業工會民78年6月臧國仁公關手冊：公關原理與本土經驗孔誠志主編台北：商周文化民77年曠湘霞「記者形象研究：不同群體所持記者形象之內容與差異分析」新聞學研究第三十集政治大學新聞研究所印行民71年12月頁79-113 嚴世傑譯 SPSS/PC+ 使用手冊(上、下) 台北：儒林民76年
Description:	碩士國立政治大學新聞學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G91NCCW1052012
Data Type:	thesis
Appears in Collections:	[新聞學系] 學位論文

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