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| Title: | 由賽局理論看新興市場中汽車業之策略性發展
Strategic Development of Automotive Industry in Emerging Market-From the Perspective of Game Theory |
| Authors: | 王其宏 |
| Contributors: | 溫偉任
王其宏 |
| Date: | 2002 |
| Issue Date: | 2016-05-10 16:19:19 (UTC+8) |
| Abstract: | In this study, a Betrand model based on Game theory is established to simulate the automotive industrial competition happened in emerging market. Chamberlian representative consumer model is also used in the assumption to describe the relationship between competition and constant substitution elasticity. Fixed cost investment like R&D expenditure is considered for product differentiation. The results show if fixed cost investment can be neglected, corner solution for maximum product differentiation is dominant strategy for local assembled vehicle. However, if fixed cost investment is taken into account, interior solution exists for optimum differentiation level to maximize profit of local carmaker. A Hedonic regression is also adopted for empirical research and Taiwan market as an example. Data shows price of SUV and MPV is relative lower than those traditional sedans with the same rest characteristics. Competitors are also identified for 54 models of year 2000 in terms of Feenstra` model.
ABSTRACT
ACKNOWLEDGEMENT
CONTENTS-----I
LIST OF TABLES-----III
LIST OF FIGURES-----IV
LIST OF SYMBOLS-----V
1. Introduction-----01
1.1 Backgrounds and Motivation-----01
1.2 Objectives-----02
1.3 Structures and Methodology-----03
2 Literature Review-----04
2.1 The definition of “Emerging Market”-----04
2.2 The characteristics of Emerging Market-----05
2.3 The importance of emerging market from the viewpoint of international trade-----06
2.4 The importance of automotive industry from the perspective of FDI and international trade in emerging market-----07
2.5 Historic and recent worldwide automotive industry development-----08
2.6 Literature review on issues relating to automotive industry-----09
2.7 Product differentiation and Competition-----11
2.8 Hedonic Regression-----12
3 Modeling-----15
3.1 CH and r are all exogenous variables and r is independent respect to cost-----16
3.2 r is relating to fixed cost investment and in increasing return to scale-----19
3.3 Feenstra`s Hedonic Regression Model-----22
4 Results and Discussions-----26
4.1 The comparison with traditional formulation models-----26
4.2 The homogeneous case when differentiation level r approaching to 1-----27
4.3 The general condition for the existence of solution-----28
4.4 The effect of fixed cost investment-----29
4.5 Simple results from Hedonic Regression-----32
5 Conclusions-----48
REFERENCES-----51
LIST OF TABLES
Table 1. Taiwan passenger car sales summary from 1996 to 2000-----33
Table 2. 2000 Jan~Dec. Top`s in Each Retail Segment-----35
Table 3. 2001 Jan~Dec. Top`s in Each Retail Segment-----36
Table 4. Competitors in the seven variables model-----45
LIST OF FIGURES
Fig.1 Profit of local car manufacturer vs. differentiation lever r (A1/A2=0.1, 0.5, 0.9, 2)-----17
Fig.2 First order of local car manufacturer profit vs. differentiation level r (A1/A2=0.1)-----18
Fig.3 Second order of local car manufacturer profit vs. differentiation level r (A1/A2=0.1)-----18
Fig.4 Profit of local car manufacturer vs. differentiation lever r (K=10CF*t,CF*t/a-CF=0.1,0.5,0.01)-----21
Fig.5 Profit of local car manufacturer vs. differentiation lever r (K=1000CF*t,CF*t/a-CF=0.001)-----22
Fig.6 Profit of local car manufacturer vs. differentiation level r (A1/A2=0.1, 0.5, A2=1)-----29
Fig.7 Profit of local car manufacturer vs. differentiation level r (CF*t/a-CF=0.1, K-=10,100, 1000CF*t)-----30
Fig.8 Profit of local car manufacturer vs. differentiation level r (CF*t/a-CF=0.001,K=10,100, 1000CF*t)-----30
Fig.9 Market share of imported vehicle Y vs. differentiation level r (CF*t/a-CF=0.001,CF*t/a-CF=0.01)-----32
Fig.10 Residual model analysis for 7 variables regression-----40
Fig.11 Interaction plot among the variables SUV, Import, Lseat-----44 |
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA) |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#A2010000561 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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