| Reference: | 中文部分：
郭欣惠，以交易成本理論探討顧客滿意度與忠誠度之關係─舉入口網站及ISP市場為例，政治大學國際貿易研究所未出版碩士論文，民國九十年。
林祐全，購物中心環境與購物型態對惠顧意願影響之研究─以台茂與金銀島購物中心為例，成功大學企業管理研究所未出版碩士論文，民國九十年。
黃珮婷，顧客滿意度與忠誠度之關係─交易成本理論觀點，政治大學國際貿易研究所未出版碩士論文，民國八十九年。
林傑斌、劉明德，SPSS10.0與統計模式建構，文魁資訊，民國九十年初版。
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