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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/95160
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/95160


    Title: Web2.0社群網站服務品質之研究 -以Kano二維品質模式觀點
    Authors: 林俊成
    Contributors: 李有仁
    林俊成
    Keywords: 二維品質模式
    網站服務品質
    社群網站
    Web 2.0
    Date: 2009
    Issue Date: 2016-05-09 15:18:04 (UTC+8)
    Abstract: 本研究旨在探討Web2.0時代下社群網站的服務品質要素,以剛進入國內的世界最大社群網站「Facebook」為研究對象。以焦點團體訪談(Focus group)方式,輔以文獻支持,針對Facebook的使用者做深度訪談,探索使用者所在意的社群網站服務品質要素。訪談結果共整理出24個B2C,及12個C2C等共36個社群網站服務品質要素。再將36個服務品質要素結合Kano模式,探討每個要素的二維品質特性。同時 加入涉入程度、網站社交強度及使用者經驗為調解變數,探討不同涉入程度、網站社交強度及使用者經驗下,服務品質要素的二維品質分類特性。研究結果歸類出4個魅力品質、8個一維品質、16個必須品質及8個無差異品質。另外在不同涉入程度、網站社交程度及使用者經驗下,對於網站服務品質的二維品質皆有不同的分類。
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    Description: 碩士
    國立政治大學
    資訊管理學系
    96356007
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096356007
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

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