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    政大典藏 > College of Commerce > Department of MIS > Theses >  Item 140.119/95156


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/95156


    Title: 網路訊息意圖、架構對態度與說服力之影響 -以雅虎奇摩知識家為例 -
    Authors: 王湘嵐
    Contributors: 楊亨利
    王湘嵐
    Keywords: 訊息意圖
    訊息架構
    訊息接受度
    訊息信任
    說服
    Date: 2009
    Issue Date: 2016-05-09 15:17:55 (UTC+8)
    Abstract: 由於網際網路的即時性和便捷性，上網尋找資訊已成為人們學習知識的重要管道之一。但是在網路世界中，參與者通常彼此不認識，網路的匿名性帶來的不負責任與欺騙也時有所聞，所以可能需要更多的信任來完成溝通。因此，訊息的呈現方式如何影響訊息接收者對訊息信任感與接受度，而什麼樣的訊息呈現方式的說服力影響較大，是本研究欲探討的課題。
    本研究結合資訊傳播與心理學範疇，以熱門的知識分享平台Yahoo知識家為例，以因子操作方式，找出網路使用者在搜尋產品知識或意見時，訊息的意圖與架構對訊息接受度、訊息信任與說服力的影響，實驗結果證明負向訊息架構與訊息意圖會產生較佳的接受度、訊息信任與說服力。
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    Description: 碩士
    國立政治大學
    資訊管理學系
    96356002
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096356002
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

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