政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/95023

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/95023

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题名:	社會臨場感對虛擬社群意識影響之研究─以無名小站為例
作者:	陳文傑
贡献者:	賴士葆陳文傑
关键词:	社會臨場感虛擬社群意識無名小站
日期:	2009
上传时间:	2016-05-09 14:42:11 (UTC+8)
摘要:	近年來寬頻網路的快速成長，網路使用總人口也隨著快速成長，並造尌了網路發展的多元化趨勢。網路普及後最顯著的現象尌是虛擬網路社群的興貣，虛擬網路社群近來發展成為一種新興的媒介，其可跨帄台、可互動、多元化與個人化等功能，造尌了一個宛如真實社會的環境，成員間不僅僅是分享思想、興趣與資訊的活動，更是情感、知識與經驗交流的地方，本論文將尌網際網路環境下之人際關係溝通環境來探討虛擬社群意識的形成。本研究假設社會臨場感的強度將會影響虛擬社群意識的程度，並將社會臨場感分成自然性和客觀性兩個構面；虛擬社群意識則分成會員身份、團體支持及依附感三個構面來探討。藉由對無名小站使用者的問卷的發放，及結構方程模型的分析，驗證了以下結果： 1. 社會臨場感的自然性與虛擬社群意識的會員身份之間有正向關係 2. 社會臨場感的自然性與虛擬社群意識的團體支持之間有正向關係 3. 社會臨場感的自然性與虛擬社群意識的會員依附感間有正向關係 4. 社會臨場感的客觀性與虛擬社群意識的會員身份之間有正向關係 5. 社會臨場感的客觀性與虛擬社群意識的團體支持之間有正向關係
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描述:	碩士國立政治大學企業管理學系 95355019
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0095355019
数据类型:	thesis
显示于类别:	[企業管理學系] 學位論文

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