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    Title: 軟體開放式創新之研究-以Google公司為例
    Research on software open Innovation-A case study of Google
    Authors: 陳信成
    Contributors: 吳豐祥
    陳信成
    Keywords: 軟體
    開放式創新
    平台型經營
    Google
    Date: 2009
    Issue Date: 2016-05-09 11:54:32 (UTC+8)
    Abstract: 現今企業處於高度競爭的經營環境，面對市場需求快速變動，企業需不斷的提昇核心競爭力以能推出創新性新產品、服務或新技術以能使企業持續成長。在知識經濟的環境裡，產品開發所需的技術與知識比重越來越高，但相對的知識越來越分散，以致企業開發新產品所需投入的研發比重持續上升。
    Chesbrough (2003)認為，企業過去「封閉式創新」的作法已不符合競爭環境的需求，企業為提高競爭力，必須走向「開放性創新」。「開放性創新」的思維在軟體產業裡已是的創新來源，網路世界最基本的法則就是越多人用就越有價值，透過開放式原始碼與開放式軟體API，讓企業外部的開發者運用企業的資源，貢獻他的創意，才能快速滿足網路使用者需求，這也讓企業能吸收外部知識，進而更新企業的核心能力，提昇競爭力。
    本研究在文獻探討部份，以開放式創新、軟體開放式平台與動態能耐三部份為主，其中在探討軟體開放式平台，分為外部技術網路、虛擬社群創新與平台領導者三個子構面加以探討。個案分析選擇軟體產業的領導廠商-Google為個案分析公司，藉由專訪的初級資料與其他次級資料，歸納出個案公司採用開放式創新的思維，運用軟體開放式平台的經營，並因應外部環境更新企業核心能力的方式。
    本研究的結論分為兩部份：一是在「開放式創新」的概念下，軟體企業建立開放性平台以連結與運用外部資源的做法包含︰定義企業經營的範疇、建立虛擬互動平台、建立與管理社群與創造平台價值。二是軟體公司透過開放式創新，建立企業動態能耐的做法有︰確認價值活動、強化專屬資產、建立知識管理機制與規劃扁平的組織結構。
    "第一章 緒論-----------------------------------------------1
    第一節 研究動機------------------------------------1
    第二節 研究目的------------------------------------3
    第二章 文獻探討--------------------------------------------4
    第一節 開放式創新----------------------------------4 第二節 軟體開放式平台-----------------------------13
    第三節 動態能耐-----------------------------------30
    第四節 結論--------------------------------------38
    第三章 研究方法-------------------------------------------40
    第一節 研究架構-----------------------------------40
    第二節 研究變數說明-------------------------------41
    第三節 研究設計-----------------------------------46
    第四章 個案分析-------------------------------------------48
    第一節 Google的歷史延革---------------------------48
    第二節 Google開放式創新---------------------------51
    第三節 Google軟體開放式平台-----------------------57
    第四節 Google動態能耐-----------------------------67
    第五章 研究發現與討論-------------------------------------78
    第一節 開放式創新---------------------------------78 第二節 軟體開放式平台-----------------------------84
    第三節 動態能耐------------------------------------------93
    第四節 其他研究發現---------------------------------------98
    第六章 研究結論與建議
    第一節 研究結論----------------------------------103 第二節 建議-------------------------------------105
    第七章 參考文獻-----------------------------------------107
    一 中文資料------------------------------------------107
    二 英文資料------------------------------------------107
    附錄一 -------------------------------------------------111
    附錄二 -------------------------------------------------113
    Reference: 一、中文資料
    1. 王緯中 (2000)，台灣軟體產業創新平台之硏究。政冶大學科技管理硏究所碩士論文
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    3. 台灣Google 游副總，民97年12月10日，「從Google服務看創新與創意」講座.
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    5. 自由軟體焦點議題評析，民97年3月31日，財團法人資訊工業策進會
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    二、英文資料
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    4. Chen, Jason (2008), Android, Google 2008 developer day Taipei.
    5. Chesbrough, Henry (2007) “Business model innovation: it`s not just about technology anymore”, Strategy and Leadership, 35(6), pp.12-17.
    6. Chesbrough, Henry & Kevin Schwartz (2007), “Innovating Business Models with Co-Development Partnerships”, Research-Technology Management, 50(1), pp.55-59.
    7. Chesbrough, Henry; Wim Vanhaverbeke & Joel West, (2006 eds.), Open Innovation: Researching a New Paradigm, Oxford University Press.
    8. Chesbrough, Henry (2003), Open Innovations: The New Imperative for Creating and Profiting from Technology, Harvard Business School Press.
    9. Chesbrough, Henry (2007), “Why Companies Should Have Open Business Models”, MIT Sloan Management Review, 48(2), pp.22-28.
    10. Cohen, W. M., & Levinthal, D. A. (1990), “Absorptive capacity: A new perspective on learning and innovation”, Administrative Science Quarterly, 35: pp.128-152.
    11. Evans, David S. & Richard Schmalensee (2007), Catalyst Code: The Strategies behind the World’s Most Dynamic Companies, Harvard Business School Press.
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    95932084
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095932084
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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