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    Title: e-Health 2.0發展策略分析:科技政策觀點
    Strategic Analysis of e-Health 2.0 Development: Technology Policy Perspective
    Authors: 王復中
    Wang, Fuchung
    Contributors: 周宣光
    Shrane Koung Chou

    王復中
    Wang, Fuchung
    Keywords: e-Health 2.0
    創新擴散
    社會網絡化
    政策分析
    質性研究
    系統思考
    e-Health 2.0
    Innovation Diffusion
    Social Networking
    Policy Analysis
    Qualitative Research
    System Thinking
    Date: 2009
    Issue Date: 2016-05-09 11:46:36 (UTC+8)
    Abstract: e-Health(電子化健康)透過資訊與通訊科技的使用,得以用較低的成本,將不同的健康照護服務加以整合,減少使用者接受服務時的障礙,並協助服務的遞送、改變服務的面貌。現今,由於消費者意識的抬頭以及網路資訊的普及,e-Health的使用者逐漸由醫療人員轉變為一般大眾,並由病人擴大到一般的健康者,其功能也由生病後的醫療照護延伸至生病前的健康促進,內容則包括了有形與無形的健康資訊服務,並以主動參與及知識分享為運作核心。透過這些的新觀念的引入,e-Health已產生本質上的改變,未來的科技將以更積極有效的方式,幫助民眾及早取得可信賴的健康資訊,提升健康資訊素養,進而對健康價值的觀念產生轉變,強化自我健康照護能力,本研究中將這個現象或過程稱之為e-Health 2.0。e-Health 2.0與過去的e-Health(或稱為e-Health 1.0)最大的不同,在於e-Health是以病人為主,並強調資訊科技可以運用在生病的過程中,提供診斷、治療與照護上的幫助,而e-Health 2.0則是藉由資訊科技,特別是Web 2.0,協助健康的民眾透過社會網絡(Social Network)及虛擬社群,主動參與其個人的健康管理,並透過個人健康資訊素養的提升,進而促使社群、服務提供者、產業以及政府機構改變健康照護思維的現象或過程。
    醫療新科技的不斷進展以及人口老化、民眾對健康日益重視等社會環境多重影響下,世界各國在醫療上的支出均不斷地成長。透過資訊與通訊科技的快速發展,健康照護服務已產生重大的變革,因此,多數國家開始發展與建立國家e-Health政策,並期望透過政策的規劃及制定,因應未來環境與民眾的需求,提供前瞻、低成本高品質的服務,達到提升國家整體健康照顧系統能力的目標。然而,e-Health 2.0現象方興未艾,其影響與範圍雖大但卻缺乏有系統的評估,故本研究透過文獻回顧、次級資料分析及專家深度訪談,建構出e-Health 2.0的定義、內涵與決定因子,並進行發展策略分析,評估未來環境可能發生的情況及其中的影響層次,整理政策制定時有用的資訊,協助公私部門決策及因應,最後,也歸納提出具體可行暨可管理的短中長期目標,供後續研究與實務應用時參考。
    E-Healh is a revolution to drive the radical change in health care services delivery. In spite of using the information and communication technologies, e-Health could integrate the different health care services into a customer-oriented service delivery system and benefit the different stakeholders. However, the mind set of e-Health is gradually changed as the services and applications extend from patients to healthy people. In order to provide better services and applications, e-Health needs to focus on not only supporting proper and trusted health care services but consolidating the value of prevention and health promotion. Internet developments that brought us sites such as Facebook, YouTube and Wikipedia are now set to revolutionize health care. The idea of web 2.0 is now driving far-reaching changes in healthcare systems, a trend it terms e-health 2.0. Compared with e-Health which is mainly aimed at patients’ medical care services, e-Health 2.0 is a process or phenomenon of paradigm shift by means of that health information diffusion and social networking to improve the citizens’ health literacy in order to redefine the value of health care among stakeholders.
    Meanwhile, medical expenditure grows up continually as a result of the new technologies, aging population and social environment in many countries. The financial pressure of medical care already impacted national health care services policy so that governments are developing their national e-Health policy to fit the future need. The goal of e-Health policy is a reengineering process of health care to provide proactive, low cost and high quality services. As the e-Health 2.0 can reduce the gap among stakeholders and speed up the social change, it is a truly important role in the reengineering process. Our study based on literature review, secondary data analysis and in-deepth interview with expertise to construct the definition, content and factors of e-Health 2.0. According to the strategic analysis of e-Health 2.0 development, the study proposed several important goals and suggestions. They can be used as a template or guideline for such evaluation by researcher and practicer both before, during and after the implementation of e-Health 2.0.
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