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    Title: 地區限定優勢:成因與對國際化之影響
    Authors: 羅芳怡
    Contributors: 于卓民
    譚丹琪

    羅芳怡
    Keywords: 地區限定優勢
    轉化
    優勢地區限定程度
    環境鑲嵌
    組織鑲嵌
    優勢特性
    國際化策略
    Date: 2007
    Issue Date: 2016-05-06 16:34:21 (UTC+8)
    Abstract: 多國公司進行優勢之跨國移轉時,有些母公司按照擬定的計畫為之,有些母公司則視地主國的需求而移轉相關資源。實務觀察發現,移轉優勢至國外時,有的公司成功,有的公司卻失敗,其原因為何?理論上,多國公司在國外營運時,傾向將母公司優勢移轉到子公司,以克服外國公司之不利生存性,有些母公司優勢可順利地移轉到子公司,然而有些優勢則否,乃因優勢具有地區限定的特性。因此,由於資源在跨國移轉時會面對某些障礙,使得優勢的跨國使用可能受限,本研究的重心為如何在新的地理空間發揮原有的優勢。
    本研究共分三個子研究進行,分別為 1.以探索性個案研究之個案提出命題,探討地區限定優勢之因素與轉化方式。 2.依據個案所提出之造成優勢地區限定三大成因,以實證資料驗證其對母公司優勢地區限定程度之影響。 3.探討地區限定優勢成因對多國公司策略之影響。
    首先,個案主要探究造成地區限定優勢之因素,與多國公司降低優勢地區限定程度的方法。個案研究發現:(1)影響優勢地區限定程度因素主要可分成環境、組織及優勢等三個層次;(2) 多國公司可針對不同造成優勢地區限定之因素,分別透過轉化的方式 (例如:選擇相似環境之國家投資、將相關的週邊環境整體移動、與組織次系統脫勾、將次系統整體移動或切割優勢等方式),降低優勢地區限定程度,以利跨國移轉;(3)不同造成地區限定優勢之因素搭配不同之轉化方式,可降低優勢地區限定程度。為加速優勢的跨國移轉,本研究對實務界的建議為加強非地區限定優勢之建立、將地區限定優勢轉化為非地區限定優勢,以及建立優勢管理制度。
    第二個研究探討地區限定優勢之成因。依循量表發展過程,發展出衡量地區限定優勢成因之衡量指標11題,分別代表三個構念:環境鑲嵌、組織鑲嵌與優勢特性,經修訂後成為施測問卷。問卷調查有效樣本為多國公司中154位熟悉海外投資業務之中高階主管,經探索性與驗證性因素分析,通過各種信度與效度測試後,確立衡量指標。接續驗證成因構面與地區限定優勢之關聯,實證結果亦顯示此三構面對優勢之地區限定程度,均有正向影響。因此,此三因素為地區限定優勢之成因。
    第三個研究主要探討造成地區限定優勢因素與多國公司策略之關係,驗證造成優勢地區限定之成因,對多國公司進行國際拓展、國際策略與優勢移轉之影響。問卷調查有效樣本為多國公司中158位熟悉海外投資業務之中高階主管,統計分析結果發現,環境鑲嵌造成之優勢地區限定程度高,會使得多國公司傾向採用分權結構;組織鑲嵌造成之優勢地區限定程度高,會使得多國公司傾向採用全球策略、降低國外子公司股權、並造成優勢移轉至子公司時間拉長;優勢特性造成之優勢地區限定程度高,會使得多國公司國際化深度較淺、傾向選擇文化距離小的國家投資、優勢移轉至子公司時間拉長、與優勢移轉至子公司程度降低。
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    Description: 博士
    國立政治大學
    企業管理學系
    92355504
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0923555041
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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