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政大典藏 > College of Commerce > Department of Business Administation > Theses > Item 140.119/93307

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/93307

Title:	進口冷凍牛肉對土產牛肉之影響—從消費者觀之
Authors:	張欽棟 Zhang, Qin-Dong
Contributors:	劉水深 Liu, Shui-Shen 張欽棟 Zhang, Qin-Dong
Keywords:	企業管理管理 BUSINESS-ADMINISTRATION MANAGEMENT
Date:	1975
Issue Date:	2016-05-06 11:55:21 (UTC+8)
Abstract:	論文擬探討的主題是，從市場觀點，看進口冷凍牛肉對土產牛肉之影響，構成市場之三大要素為人、購買能力、購買意願。因此論文之第一部份為市場區隔，說明各類型消費者及其影響因素（區隔變數）第二部份為消費行為之研究，調查其消費習慣、選購標準，對各種品類（土產、冷凍牛肉）之印象、偏好，及在各時期（冷凍牛肉大量上市前，上市初期，最近半年）之品類轉換情形，並探討當冷凍牛肉價格上漲後，消費者之預期反應。第三部份為用區別分析區隔各類型之消費者，最後則為本論文之結論與建議。
Description:	碩士國立政治大學企業管理學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002008570
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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