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政大典藏 > College of Commerce > Department of Business Administation > Theses > Item 140.119/93303

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/93303

Title:	零售商選擇因素之研究—家用電器業之實例
Authors:	胡建中 Hu, Jian-Zhong
Contributors:	黃俊英 Huang, Zun-Ying 胡建中 Hu, Jian-Zhong
Keywords:	企業管理管理 BUSINESS-ADMINISTRATION MANAGEMENT
Date:	1975
Issue Date:	2016-05-06 11:55:12 (UTC+8)
Abstract:	本論文是研究我國家用電器業供應商在選擇零售商時所考慮之選擇因素及各因素問的相對重要性，並分析衡量各因素時所使用之衡量指標。全部論文共計一冊，分成七章約三萬五千字。各章章名如下：第一章：導論。第二章：中間商的功能與選擇。第三章：我國家用電器業之現況。第四章：零售商選擇因素之分析。第五章：衡量指標之分析（一）。第六章：衡量指標之分析（二）。第七章：結論及建議。
Description:	碩士國立政治大學企業管理學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002008566
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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