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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/91204


    Title: 策略性行銷規劃程序之研究 : 以在臺外資企業為例
    Authors: 謝正聲
    Contributors: 司徒達賢
    謝正聲
    Date: 1986
    Issue Date: 2016-05-05 13:52:37 (UTC+8)
    Reference: 參考書目
    (一)中文書目;
    l.王志剛:策略性行銷規劃在銀行業之運用，財團法人金融人員研究訓練中心論文，74.、8。
    2.王泰允著:國際企業經營－策略與實務－。台北:環球經濟社，74.年。
    3.司徒達賢著:組織診斷與組織發展，台北:商略印書館。70年。
    －企業概論，教育部空中教學委員會，74年。
    4.余朝權等譯，戴思樂(Gary Lessler)原著，組織理論一整合結構與行為，台北:聯經出版社，72.年。
    5.林隆儀等諱，馬克曼恩(Robert J. Mcmahon)原著，行銷規劃實務，台北:清華管理科學圖書中心，73年。
    6.高孔廉著:企劃與控制制度，台北;三民書局，75年。
    7.高熊飛編譯，柯特勒(Philip Kotler)原著，行銷管理，台北:華泰書局，71年。
    8.候家駒校訂，杜拉克(Peter Drucker)原著，管理學，台北聯經出版社，72.年。
    9.彭文賢著:組織原理，台北:三民書局，72.年。
    10.陳隆麒譯，麥尼克(Mcnichols.)原著，企業政策，台北:華泰書局，72.年。
    11.彭懷恩著:決策論奇才－賽蒙，台北:允晨出版社，73年。
    12.許士軍著:管理學，台北:東華書局，72.年。
    13.張世賢著:政策分析的導師－林布隆，台北:允晨出版社，73年。
    14.蔡正雄譯，彼特(Michael Porter)原著，競爭策略，台北:華泰書局，74.年。
    15.鐘漢忠編譯，羅斯徹(Milliam E. Rothschild)原著，前膽管理策略思考法，台北:清華管理科學圖書中心。
    16.蕭富?譯，柯特勒、李安費黑(Phi1ip & Liam Fahey)合著，新競爭，台北:長河出版社，75年。
    17.謝安田著，企業經營策略，台北:成龍圖書公司，69年。

    (二)英文書目
    1. A bell, Derek F., metamorphosis in market planning, American Marketing Association proceedings , 1978.
    2. Alfred, Jr., Chandler, Strategy and Structure, Cam bridge: M. I. T. Press, 1962.
    3. Anthony, Robert N. Dearden, John, & Vancil Richard F. (1965), Management Control Systems; Cases and readings. Homewood, ILL: Richard D. Irwin.
    4. Dermer Jery, Management planning and control system, R. D. Irwin, Inc. 1977.
    5. Donnelly, Guidebook to planning, 1984.
    6. Enshoff James R., Planning the process of improving the planning process: a case study in meta-planning, Management Sicience, Vol. 24. No. 11, July 1978.
    7. Glueck, William F., Strategic management and business policy, Mcgraw-Hill, 1980.
    8. Glueck, David: Long range planning and organizational performance: a cross validation study," Academy of management review, March 1972.
    9. H. Igor Ansoff: Acquisition behavior of u.s. manufacturing firms , 1940-65. Nashvills, Ienn.: Vanderbilt University press, 1971.
    10. Kotler, philip, Marketing Management , 4th ed., Englewood Cliffs: prontice-Hall, 1980.
    11. Lorange, Peter, Corporate Planning: An executive View, 1980 by prentice-Hall, Inc., Englewood Cliffs.
    12. Mandell, Mavrice I. & Larry J. Rosenberg, Marketing.
    13. Mockler R .J. The management control process, New York: Appleton-Country Crofts, 1972.
    14. Reinharth, Leon, H. Jack Shapiro, and Ernest A. Hallman, The practice of planning, 1981.
    15. Schendel, Dan, Implementing strategic planning systems, a paper presented at the national meeting of the Academy of Management Kansas city, Missouri, 1976.
    16. Simon, Hebert, Administrative Behavior, New York: The Free press, 1976.
    17. Steiner, George A., Strategic Planning: What every manager must know, 1979 by the Free press, a division of Macmillan publishing Co., Inc .
    18. Thune, Stanely, and Robert House: "Where Long range planning pays off", Business Horizons, August 1970.
    19. Vancil, Richard F. and Peter Lorange, "Strategic planning in diversified companies", Harvard Business Review, 1975.
    20. Vancil, Richard F. and peter Lorange, "How to design a strategic planning system", Harvard business review, 1976.
    21. Welsch, Glenn A, Budgeting: profit planning and control, Prentice-Hall, Inc ., Englewood Cliffs, New-Jersey. 1976.
    22. Wind. Yoram & Robertson, Thomas S.,: Marketing strategy: New direction for theory and research", Journal of marketing, Vol. 47. (Spring, 1983).
    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002006465
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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