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Title:	大學生之生活型態與國劇觀賞行為之研究
Authors:	謝耀龍
Contributors:	吳靜吉謝耀龍
Date:	1986
Issue Date:	2016-05-05 13:51:44 (UTC+8)
Reference:	參考書目一、中文部分 A書籍 l.何雍慶、周逸衡合譯、「行銷管理」(台北:華泰書局74.年9月初版)。 2.高熊飛譯、「行銷管理」(台北華泰書局，71年2月再版)。 3.許士軍、「管理學」(台北華泰書局，70年版)。 4.陳隆麒譯，「企業政策－程序與實例」(台北華泰書局，民72.年6月二版)。 B期刊 1.許士軍、「非營利事業行銷」，政大學報，四十一期(台北:民69年5月)。 C論文 1.林義郎，「表演藝術活動觀賞行為與其價值觀及生活型態之研究」(台北:國立政治大學企業管理研究所，民73年6月)。 2.胡哲生、「電視觀賞者區隔分析」(台北:國立台灣大學商學研究所碩士論文，民70年6月)。 3.張原淙、「唱片購買行為之研究」(台北:國立政治大學企業管理研究所碩士論文，民69年6月)。 4鄭銓泰、「台北市已婚婦女生活型態與媒體接觸行為之研究」,(國立台灣大學商學研究所碩士論文，民70年)。二、英文部份: A書籍 1. George A. Kelly, "The Psychology of Personal Constructs" (N.Y.: N. W. Norton & Co., 1975). 2. Howard L. Oleck,"Nonprofit Corporations, Organizations and Associations, 2rd edition (Prentice-Hall Inc. 1965). 3. James F. Engel, Roger D. Blackwell & David T. Kollat, "Consumer Behavior", 3rd edition, (Illinois: Hart; Rinehartand Winston, 1978). 4. Thomas S. Robertson, "Consumer Behavior` ` (Glenview Co. 1970). 5. William Lazer, "Life Style Concepts and Marketing ,"(Chicago: AMA, 1963). B期刊 1. Alan R. Andreason, "Leisure, Mobility and Life Style Pattern" AMA Conference Proceedings, (Winter 1967) pp. 56-62. 2. Benson P. Shapiro, " Marketing for NOnprofit Organization", HBR. (Sept-Oct 1973) pp. 123-132. 3. Christopher H. Lovelock and Charles B. Weinberg, "Public and Nonprofit Marketing Comes of Ages``, Review of Marketing (1978) pp. 416-420. 4. Demby D. "Psychographies and from Whence It Come", William D. Wells ed. Life Style and Psychographies (Chicago: AMA, 1974) pp. 3-30. 5. Donald L. Pyke, "The Future of Higher Education: Will private institutions disappear in the U.S.?" The Futurist, Dec. 1977. 6. Plummer J.T. "The Concept and Application of Life Style Segmentation" Journal of Marketing, Vol. 38 (Jan. 1974) pp. 34-37. 7. Stephen. C. Cosmas, "Life Style and Consumption Patterns" Journal of Cosumer Research, Vol. 8 (May 1982) pp. 453-455. 8. Well. W .D. "Psychographies: A Critical Review" Journal of Marketing Research, Vol. VII (May 1975) p.196-213. 9. Wells, W .D., "Life Style and Psychographies: Definitions, Users, and Problems`` in W .D. Wells ed. Life Style and Psycholgraphics (Chicago: AM A, 1974) pp. 325-363. 10. Yoram Wind, " Issues and Advances in Segmentation Research " Journal of Marketing, Vol. 38 (Jan. 1974) pp. 34-37.
Description:	碩士國立政治大學企業管理學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002006436
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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