| Reference: | 中文部分 田秀萍(民國七十六年) 接觸大眾媒介行為與政治社會化關聯性研究一一以政大學生政治容忍度為例 國立政治大學新聞研究所碩士論文 李金銓(民國七 十七 年) 大眾傳播理論臺北:三民書局 李蓉絞(民國七十六年) 政治廣告策略之研究 文化大學新聞研究所碩士論文 黃鈞銘(民國七 十三年) 行銷觀念在非營利事業之應用一一以捐血協會為例 國立政治大學企管研究所碩士論文 賴光臨，潘家慶，曠湘霞，王石番(民國七十三年) 政令宣傳與媒介效用之調查研究 國立政治犬學新聞系 潘家慶，王石番，謝瀛春(民國七十五年) 臺灣地區民眾傳播行為研究 國立政治大學新聞研究所 蕭景祥(民國七 十七 年) 大學生之捐血行為意向研究一一理性行為論之驗證 國立臺灣師範大學衛生教育研究所碩士論文 曠湘霞，徐佳士(民國七十二年) 成人觀看電視與公共事務參與之間聯性研究 國立政治大學新聞研究所
英文部分 Ajzen, Icek and Martin Fishbein (1980)., UNDERSTANDING ATTITUDES AND PREDICTING SOCIAL BEHAVIOR, New Jersey: Prentice-Hall. Bamossy, Gary., "Aesthetic judgment and arts patronage of adolescents", in Belk, Russell VI., (ed.) ADVANCES IN NONPROFIT HARKETING:A research annual, London: JAI,1985. Bettinghaus, Erwin P. (1967). PERSUASIVE COMMUNICATION, New York: Holt, Rinehart and Winston, Inc. Bogazzi, R.P. (1981) "Attitudes, Intentions, and Behavior: A test of some dey hypotheses," Journal of Personality and Social Psychology, 41-4:607-627. Bohlen, Joe M., "Research needed on adoption models", in Schramm, Wilbur & Donald F. Roberts (ed.), THE PROCESS AND EFFECTS OF MASS COMMUNICATION, Revised ed., Chicago: Univ. of Illinois press, 1971. Bollen, Kenneth A. (1989)., STRUCTURAL EQUSTIONS WITH LATENT VARIABLES. N.Y.: Wiley. Hrembeck. W.L. and W.S. Howell. (1976) PERSUASION: A means of social influence. New Jersey: Prentice-Hall. Burnett. J. J. (1981). Psychographic and demographic characteristics of blood donors." Journal of Consumer Research, 8:62-66. Charing, Hong-Wen .. Jane A.P. & Peter L.C. (1988). "Role identity and reasoned action in the prediction of repeated bewhavior." Social Psychology Quarterly,51:303-317. Condie, S.J., Warner W.K. & Cillman D.C. (1976). "Getting blook from collective turnips: volunteer donation in mass blook dreves," Journal of Applied Psychology, 51 :290-294. Cushman, Donald P. & Robert D. McPhee. (ed.), HESSAGEATTITUDE- BEHAVIOR RELATIONSHIP: Theory, Methodology, and application., New York: Academe Press, 1980. DeFleur, Melvin L. and Sandra Ball-Rokeach (1982)., THEORIES OF MASS COHMUNICATION. New York: Longman. (Fourth edition). Fennell, Geraldine., "Persuasion:Harketing as behavioral science in business and nonbusiness contexts", in Belk, Russell W., (ed.) ADVANCES IN NONPROFIT MARKETING: A research annual, London: JAT, 1985. Fishbein, Hartin and leek Ajzen (1975)., BELIEF, ATTITUDE, INTENTION AND BEHAVIOR: A Introduction to Theory and Research Reading, Mass. :Addison-Wesley. Hovland, Car!., Irving Janis, and Harold H. Delley,,(1959) PERSONALITY AND PERSUASIBILITY. Hunt, \\~.A., L.W. Barnett, and L.G. Branch(1971), "Relapse rates in addiction programs," Journal of Clinical Psychology, 27:455-456. Jawett, Garth S. and O`Donnell. (986). PROPAGANDA AND PERSUASION, London:SAGE. Joreskog, Karl G. and Dag Sorbom (1989)., LISREL 7 USER`S REFERENCE GUIDE, Mooresville: Scientific Software, Inc. Katz. D. (1960) "The Functional p.,pproach to the Study of Attitudes," Public Opinion Quarterly, 24:163-204. Katz, E. and P. F.Lazarsfeld. (955). PERSONAL INFLUENCE. Glecoe.III:Free Press. Lasswell, H.D. (1927). PROPOGANDA TECHNIQUE IN THE WORLD WAR. Hew York:Peter Smith. Lazarsfeld, P.F., B. Berelson and H. Gaudet. (1944), THE PEOPLE`S CHOICE. New York:Duell, Sloan and Pearce. Leo n ark W. H. (18,77) . . " A I t r u is tic behavior a In 0 n g college students: andinvestigation of the social and PSychological characteristics of blood donors," pressented at Annual Meeting of the American Sociological Association (72nd, Chicago, Illinois, Sep. 5-9, 1977). Lipsitz. Angela et al. (1989). "Counting on blood donors: increasing the impact of reminder calls," Journal of Applied Social Psychology, 19:1057-1067. Long, J . Scott (1983)., CONFIRMATORY FACTOR ANALYSIS, London: SAGE. HcAlister. Alfred. et al. (1989)., "Antismoking Campaigns: Progress in the application of social learning theory," in R.E.Rice and C.K.Paisley (ed.) PUBLIC CO~IMUNICATION CAMPAIGNS, London: SAGE.1989. HcGuire,W.J. (1973). "Personality, Resistance and Attitude Change". in I.de Sola Pool et al.(eds.), HANDBOOK OF CUMMUNICATION, pp.216-52. Chicago:Rand McNally. Oborne, D. H. & S. Bradley. (1975). "Blood donor and n () n don 0 r mot i vat ion: A t ran s nat ion a Ire p I i cat ion, " Journal of Applied psychology, 60:409-410. Oppenheim, A.N. (1966) . QUESTIONNAIRE DESIGN AND ATTITUDE MEASUREMENT. London:Heinernann. Oskamp, Stuart. (1977). ATTITUDE AND OPINIONS, Hew Jersey: Prentice-Hall. Oswalt. R. M. & Hapoliello, M. (1974). "Motivations of blood donors and nondorors." Journal of applied Psychology, 59:122-124. Plliavin. J . A., Evans. D. E., & Callero. P. L. (1984). "Learning to `give to unnamed strangers`: the process of commitment to regular blood donation" in E. Staub. D. Bar-Tal, J. karylowski & J. Reykowski (ed.) THE DEVELOPMENT AND MAINTENANCE OF PROSOCIAL BEHAVIOR: INTERNATIONAL PERSPECTIVES, Hew York: Plenum. pp.471-492. Pomazal, Richard J. and James J. Jaccard (1976) .. "An Informational Approach to Altruistic Bebavior," Journal of Personality and Social Psychology. 33-3: 317-326. Reardon.K.K., (1989). "The role of Persuasion in Health Promotion and disease prevention: review and commentary", In COMMUNICATION YEARBOOK, vol.ll., pp.277-297. Rice. R.E. and W.J. Paisley. (1981). PUB-LIC COMMUNICATION CAMPAIGNS, London: SAGE. Rice. R.E. and W.J. Paisley. (1989). PUBLIC COMMUNICATION CAMPAIGNS, 2nd ed., London: SAGE. Rogers, Everett M., "Where are we in understanding the Diffusion of innovations?" in Schramm & Lerner (ed.) COMMUNICATION AND CHANGE: The last ten years - and the next .• pp.204-225, 1978. Rogers, Everett M., DIFFUSION OF INNOVATIONS, Rev. ed. The freed press, 1983. Rokeach, Hi Iton (1968), BELIEFS, ATTITUDES, and VALUES. San francisco: Jossey-Bass. Rosenberg, M.J. and C. I. Hovland (960)., "Cognitive, Affective and Behavioral components of attitudes," In M.J. Rosenberg, C.r. Hovland, `J.J. et al., ATTITUDE ORGANIZATION AND CHANGE: An anaylysis of consistency among attitude components, New Haven, Conn.: Yale Uni. Severin,W.J. and J.W.Tankard., (1988). COMMUNICATION THEOREIS. 2nd ed. New York:Longman. Solomon,D.S., & N.Maccoby. (1984). "Communication as a model for health enhancement", in J.Hatarazzo., et al. (eds). BEHAVOIRAL HEALTH, pp.209-211. New York:John Wiley. Schramm. Wilbur & Donald F. Roberts (ed.), THE PROCESS AND EFFECTS OF MASS COMMUNICATION, Revised ed., Chicago: Univ. of Illinois press, 1971. Tan, Alexis S. (1981), MASS COMMUNICATION THEORIES AND RESEARCH. Ohio:Grid Publishing. \\·Iarner, K. (1977), "The effects of the anti-somking campaign on cigarette comsumption." American Journal of Publ ic Health, 67:643-648. |
