| Reference: | 參考書目
一、中文部分
王石番(民80)
傳播內容分析法一理論與驗證。台北：幼獅書局。王石番(民80)
「十年來台灣地區廣告發展分析」，中華民國新聞年鑑，台北：台北市新聞記者公會，頁299-307行政院主計處(民76)
「台灣地區時間運用調查報告」臺北。
林東素，王嵩音(民80)
「民眾對電視廣告之評價」民意學術季刊，157期，頁91-108。
徐佳士(民77)
「十年來之廣告與社會」廣告十年：1978-1987，台北：時報出版公司，頁17 。
胡哲生(民70)
電視觀賞者區隔分析 台北：台大商學研究所碩士論文。
張錦華(民79)
「傳播效果理論批評」新聞學研究，第四十二集，台北：政大新聞研究所，頁110 。
廖淑伶(民79)
議題設定效果因素之探討：媒介特性，人口變項，傳播行為與大眾媒介議題設定之關聯性分析 台北：政大新聞研究所碩士論文。
楊國樞、文崇一、吳聰賢、李亦園編(民75)
社會及行為科學研究法。台北：東華書局。
潘家慶、王石番、謝瀛春(民79)
台灣地區大眾傳播與議題設定之研究，台北：政大新聞研究所，行政院國家科學委員會補助研究計畫。
鄭明樁(民80)
「電視廣告與影像文化的概念架構」，當代63期，頁30-47
鄭瑞城(民79)
透視傳播媒介，台北：天下文化出版社。
賴峰亮(民80)
一席之地：生活飲料崛起奧秘，台北：文集書局。
蕭富峰(民79)
「1989年重大商戰解析：健康意識擋不住的感覺」中時晚報，79年3月10日，15版。
羅文坤(民75)
行銷傳播學，台北：三民書局。
羅文輝(民80)
精確新聞報導，台北：正中書局。
劉水深(民70)
行銷管理，台北：華泰書局。
劉毅志(民77)
「我國廣告業的回顧和前瞻」，廣告與消費者，作者自印。
二、英文部分
Aaker.D. and J.Meyers (1982)
Advertising Management , Englewood Cliffs. NJ: Prentice-Hall
Adoni , H. and S. Mane (1984)
"Media and the Social Construction of Reality: Toward an Integration of Theory and Research.” Communication Research. 11(3) :323-340
Alba. J. and A. Chattopadhyay (1986)
"Salience Effects in Brand Recall." Journal of Marketing Research. 23:363
Atkin.C. (1975)
"Effects of Campaign Advertising and Newscasts on Children." Journalism Quarterly. 54(3) :503-508
Atwater. T., M. Salwen and R. Anderson (1985)
"Media Agenda-Setting with Environrnent Issues." Journalisrn Quarterly , 62(2) :393-397
Becker. L. , M. McCombs and J. McLeod (1975)
"The Development of Political Cognitions". in S. Chaffee (ed.) Political Comrnunication:
Issues and Strategies for Research , Beverly Hills , CA: Sage , p39.
Benton , M. and P. Frazier (1976)
"The Agenda-Setting Function of the Mass Media at Three Levels of Information Holding ," Cornrnunciation Research_ 3 (3) : 261-294
Berger.A(1989)
Seeing is Believing , CA: Mayfield
Blood , R. (1980)
"Cornpeting Models of Agenda-Setting: Issue Obstrusiveness vs. Media Exposure ,"
paper presented at the Association for Education in Journalism , Boston.MA.
Blurnler , J. and D.McOuail (1969)
Television in Politics, Chicago , IL: Univ. of Chicago Press
Blumler , J. and M. Gurevitch (1982)
"The Political Effects of Mass Communication". in Gurevitch , M. , T.Bennet. J.Curran and J. Wallacott , (eds) Culture , Society and the Media , London: Methuen , pp.236-267.
Bowers , T. (1973)
"Newspaper Political Advertising and the Agenda-Setting Function, Journalism Quarterly , 50(3) :552-556
Chaffee , S. , H.Jackson-Beeck , S.Duvall and D.Wilson (1977)
"Mass Communication in Political Socialization , in S. Rensbon (eds.) handbook of Political Socialization ,New York: The Free Press , pp.701-725
Collin , B. (1983)
"Learning from Television News: A Critique of the Research , Journal of Broadcasting , 17:359-370
DeFleur , M. and S.Ball-Rokeach (1988)
Theories of Mass Communication, New York: Longman
Demmers D. , D.Draff , Y.Choi and B.Pessm(1989)
"Issue Obstrusiveness and the Agenda-Setting Effects of National Network News . "
Communication Research. 16(6):793-812
Dowling G. (1980)
"Information Content in US and Australian TV Advertising ," Journal of Marketing , 44(4) :34-37
Eaton , H. (1989)
“Agenda -Setting With Bi-Weekly Data On Content of Three National Media."
Journalism Quarterly , 66(4) ;942-948
Engel. J. , M. Warshaw and T. Kinner (1987)
Promotional Strategy: Managing the Marketing Communication Process, Homewood , IL: Irwin.
Erbring , L. E. Goldenberg and A. Miller (1980)
Frontpage News and Real-World Cues: A New Look at Agenda-Setting by the Media
American Journal of Political Science , 24:16-49
Eyal. C. , J. Winter and W. DeGorge (1981)
"The Concept of Time Frame in Agenda-Setting ," Mass Communication Review Year、book ， 2:212-218
Ghorpade , S. (1986)
"Agenda Setting: A Test of Advertising`s Neglected Function ," Journal of Advertising Research , 26(1) :23-27
Harmon , R. , N.Razzook and b. Stern(1983)
"The Information Content of Comparative Magazine Ads" , Journal of Advertising , 12(4) :10-19.
Harrison. T. (1987)
A Handbook of Advertising Techniques , London: Kogan Page.
Healey , J. , and H. Kassarjian(1983)
"Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Ads" , Journal of Marketing , 47(2) :107-117.
Jacoby , J. (1984)
"Perspectives on Information Overload ," Journal of Consumer Research, 10:432-35.
Hefzallah , l. and P. Maloney(1979)
"Are There Only Six Kinds of TV Commercials" Journal of Advertising Research , 19(1) :57-62
Hill , D. (1985)
“Viewer Characteristics and Agenda-Setting by Television News ," Public Opinion Quarterly , 49:340-50.
H?gel, R. , W.Degenhardt and H.Weiss (1989)
"Structural Equation Models: for the Analysis of the Agenda Process" Eourpean Journal o :f Communication , 4:191-210
Iyengar , S. and D. Kinder (1987)
News That Matters: Television and American Opinion , Chicago , IL: Univ. o :f Chicago Press , pp.48-50
Jamieson. K. and K. Campbell (1983)
The Interplay of Influence: Mass Media and Their Publics in News , Advertising , Politics ,
New York: Wadsworth
Johonson , A. (1990)
"Trends in Political Communication: A selection Review of Research in the 1980`s ," in Swanson , D. and D. Nimmo(ed.)
New Directions in Political Communication , Beverly Hills , CA: Sage
Kaid , L. (1981)
"Political Advertising ," in Nimmo , D. and S.Keith (ed)
Handbook of Political Communication , Beverly Hills , CA: Sage , pp.263-265
Kaid.L. and K.Sanders (1978)
"Political Television Commercials: An Experimenta1 Study of Type and Length ,"
Communication Research, 5:57-70
Klapper. J. (1960)
The Effects of Mass Communication, New York: the Free Press.
Krugman. H. (1965)
"The Impact of Television Advertising ," Public Opinion Quarterly , 29:349-356
Larsen. o. (1964)
"Social Effects of Mass Communication ," in Fairs. R. (eds.) Handbook of Modern Sociology Chicago.IL: Rand McNally. p.348
Madden. C.. M. Caballero and S. Matsukubo(1986)
"Analysis of Information Content in US and Japanese Magazine Ads". Journal of Advertising , 15 (3) : 38 -45.
Manhiem , J. and R.Albritton (1988)
"Changing National Images: International Public Relations and Media Agenda-Setting ,
the American Political Science Review , 78:641-657
McClure , R. and T. Patter、son (1974)
"Television News and Political Advertising. " Communication Research , 1:3-31
and T. Patterson (1976)
"Setting the Political Agenda: Print vs. Network News. “ Journal of Cornmunication. 26:23-28
McCombs. M. (1977)
"Newspapers vs. Television: Mass Comrnunication Effects Across Time." cited in McCombs , M. and D. Shaw (1977)
The Emergence of Arnerican Political Issues: The Agenda-Setting Function of the Press.
St. Paul , MN: West.
and D. Shaw (1977)
The Ernergence of American Political Issues: The Agenda-Setting Function of the Press. St. Paul. MN: West Publishing
McCombs. M. (1981)
"The Agenda-Setting Approach" in D. Nimmo and K. Sander、s (eds) Handbook of Political Communication. Beverly Hills. CA: Sage.pp.121-140
McCombs. M and D. Weaver (1973)
"Voters` Need for Orientation and Use of Mass Communication." in Sohn. A. . (1978)
"A Longtitudinal Analysis of Local Non-political Agenda-Setting Effect,” Journalsim Quarterly 55(2) :325-333
McGuire , W. (1974)
"Psychological Motives and Communication Gratification ," in Blumler , J. and E. Katz (ed) The Use of Mass Commun?cations.
Beverly Hills , CA: Sage. p.179.
McQuai 1 , D. (1987)
Mass Communication: An Introduction. Beverly Hills , CA: Sage. p.254
(1982)
Sociology of Mass Communication. (ed) Harmondsworth: Penguin.
Meyers. W. (1984)
The Image Makers: Power and Persuasion on Madison Avenue. New York: McGraw-Hill
Olson. D. , M. Schlinger and C. Young(1982)
"How Consumers React to New Product Ads , Journal of Advertising Research , 22(3) :24-30
Paber. R. and M. Storey (1984)
"Recall of Information from Political Advertising." Journal of Advertising , 13 (3) : 39-44
Pasadeos. y. , G. Key. S.Hal1 and C.Morvi11o(1987)
"Information Content of Newspaper Advertisement" Newspaper Research Journal 1.8(3):1-10.
Pearl. D.. L.Bouthi1er and J. Lazar (ed.)
Te1evision and Behavior. Rockvi11e.MD: Institute of Nationa1 Hea1th. pp.191-200
Percy , L . and J. Rossiter (1980)
Advertising Strategy , New York: Praeger
Resnik , A. and B. Stern (1977)
"Analysis of 1nformation Content in TV Advertising ," Journal of Marketing, 41(1):50-53
Robinson , M. (1976)
Public Affairs Television and the Growth of Political Malaise: The Case of "The Selling of the Pentagon , " American Political Science Review , 70:409-432
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"Television and the Wallace Vote.” Journal of Communication , 26:79-83
Rogers , E. and J. Dearing (1988)
"Agenda -Setting Research: \\`/here Has It Been , Where Is It Going?" Cornmunication Yearbook. 11: 561
Sa1wen , M. (1988)
"Effect of Accumulation of Coverage on Issue Salience in Agenda-Setting ," Journalism Quarterly. 65(1) :100-106
Sandage. C. , F. Vernon and R. Kim (1979)
Advertising Theory and Practice,
Homewood , IL: Richand D. 1rwin
Settle, R. and L. Golden , (1979)
"Attribution Theory and Advertisers `Credibility ," Journal of Marketing Research , 11:181-185.
Shaw , D. and J. Slater (1988)
"Press Puts Unempolyment on Agenda: Richmond County Opinion. 1981-1984.
Journa1ism Quarterly. 65(2) :307-411
Sinclair. J.(1987)
Images Incorporated: Advertising as Industry and Ideology , New York: Croom Helm
Stein. A. and L. Friedrich (1971)
"Television Content and Young Children`s Behavior." in Television and Social Behavior ,
Washington. D. C. : Government Printing Office. 2:202-317
Stipp. H. , and D. Kerr (1989)
"Determinants of Public Opinion About AIDS." Public Opinion Quarterly. 53:98-106
Sutherland , M. (1977)
"Perceived Popularity and Top-of-Mind Awareness." In Sutherland. M. and J. Galloway (1981) "The Role of Advertising: Persuasion or Agenda Setting?"
Journal of Advertising Research , 21 (5) : 25-29
Tardy. C. .B. Gaughan , M. Hemphill and N. Crokett (1981)
"Media Agendas and Political Participation."
Journalism Quarterly. 58(4) :624-627
Urdang , L. (1986)
The Dictionary of Advertising Lincolnwood .IL:NTC
Weaver. D. (1987)
"Media Agenda-Setting and Election: Assumption and Implications ," in Paletz. D. (ed) Political Research , p.176
Williams , R. (1982)
Culture. London: Fontana
Williams. W., Jr., and D. Larsen (1977)
"Agenda-Setting in an Off-election Year." Journalism Quarterly , 54(3) :744-49.
Williams , W. , Jr. , and W.Semlak (1978)
Campaign 1976: Agenda-Setting During the New Hampshire Primacy,”Journal of Broadcasting , 22(4) :531-40.
Winter , J. (1981)
"Contigent Conditions in the Agenda-Setting by Television News ,
Public Opinion Quarterly , 49:340-350
Wright , J. , D. Warner and W. Winter (1982)
Advertising , New York: McGraw-Hill. pp.256-258 |
