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Title:	表演藝術觀賞者生活型態之研究
Authors:	李雙燕
Contributors:	鐘蔚文李雙燕
Date:	1988
Issue Date:	2016-05-05 13:37:27 (UTC+8)
Abstract:	論文摘要
Reference:	參考書目: 一中文部份: 1.王志剛編譯(民73年)，行銷學原理。台北:華泰書局。 2.宋炎本(民71年)，台北市民文化藝術活動觀賞行為之研究，台灣大學商學研究所碩士論文(未出版)。 3.杜明翰(民68年)，女性洗髮精市場區隔分析－AIO之應用，淡江大學管理科學研究所碩士論文(未出版)。 4.林義郎(民73年)，表演藝術活動觀賞行為與其價值觀及生活型態之研究，政治大學企業管理研究所碩士論文(未出版)。 5.吳聰賢(民74年),「研究的性質與類別」，見楊國樞、文崇一、吳聰賢、李亦園編:社會及行為科學研學研究法。台北:東華書局。 6.高桂足等編(民63年)，心理學名詞彙編。台北:文景出版社。 7.許士軍(民75年)，現代行銷管理。台北:商略印書館。 8.黃俊英(民75年)，多變量分析，第二版。台北:中國經濟企業研究所。 9.黃俊英(民76年a),「行銷在行政規劃上的應用」，見黃俊英、郭崑謨編:中華民國市場拓展學會七十五年年會講論文集。台北:中華民國市場拓展學會出版。 10.黃俊英(民76年b)，行銷研究－管理與技術，第三版。台北:華泰書局。 11.張逸民(民71年)，行銷策略:觀念與決策。台北:輔仁大學管理學院。 12.鄭伯壎編譯(民75年)，消費者心理學。台北:大洋出版社。 13.潘明全(民72年)，大學生錄音帶購買行為與其價值觀及生活型態關係之研究，政治大學企業管理研究所碩士論文(未出版)。 14.謝安田(民72年)，企業研究方法。台北:撰者自刊。 15.謝耀龍(民75年)，大學生之生活型態與國劇觀賞行為之研究，政治大學企業管理研究所碩士論文(未出版)。 16.羅文坤(民75年)，行銷傳播學。台北:三民書局。 17.嚴奇峰(民73年)，台灣地區大學生咖啡消費者行為研究，東海大學企業管理研究所碩士論文(未出版)。二、英文部分: Adler, Alfred (1927). Understanding Human Nature, New York: Greenburg. Andreasen, Alan R. and Russell W. 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Kotler, Philip and Sidney Levy (1969). “Broadening the Concept of Marketing,” Journal of Marketing, PP. 10-15. Lazer, William (1963). “Life Style Concepts and Marketing,” in Stephen A. Greyer, (ed.), Toward Scientific Marketing, Chicago: American Marketing Association. London, David L. and Albert J. Della Bitta (1979). Consumer Behavior: Concepts and Applications. New York: McGraw-Hill. McGinnies, Elliott (1970). Social Behavior: A Function Analysis. Boston: Houghton Mifflin. McQuail, Denis (1983). Mass Communication Theory. London: Sage. Nelson, Alan R. (1969). “A National Study of Psychographics,” paper delivered at the International Marketing Congress, American Marketing Association. -----, (1971a), “New Psychographics: Action-Creating Ideas, Not Lifeless Statistics,” Advertising Age, 1, June 28, P.34. -----, (1971b), “Psyching Psychographics: A Look at Why people Buy,” in Charles W.King and Douglas J. Tigert, (eds,), Attitude Research Reaches New Heights, Chicago: American Marketing Association. Neugarten, Bernice L., Robert Havighurst, and Sheldon S. Tobin, (1968), “Personality and Patterns of Aging.” In Bernice L. Neugarten, (ed.), Middle Age and Aging: A Reader in Social Psychology, Chicago: University of Chicago Press. Pernica, Joseph (1974). “The Second Generation of Market Segmentation Studies: AN Audit of Buying Motivation,” in William D.Wells, (ed.), Life Style and Psychographics, Chicago: American Marketing Association. Plummer, Joseph T. (1971). “Life Style Patterns and Commerical Bank Credit Usage,” Journal of Marketing, 35, PP.35-41. -----, (1971-1972). “Life Style Patterns: A New Constraint for Mass Communication Research,” Journal of Broadcasting, 16, PP.79-89. -----, (1974), “The Concept and Application of Life Style Segmentation,” Journal of Marketing, 38, PP.33. Reynolds, Fred D. and William R. Darden. (1974). “Construing Life Style and Psychographics,” in Weiliam D. Wells, (ed.), Life Style and Psychographics, Chicago: American Marketing Association. -----, and William D. Wells (1977). Consumer Behavior. New York: McGraw-Hill. Robertson, Thomas S., Joan Zielinshi, and Scott Ward (1984). Consumer Behavior. Glenview: Scott, Foreman and Company. Schiffman, Leon G. and Leslie Lazar Kanuk. (1983). Consumer Behavior, 2nd ed., Englewood Cliffs: Prentice-Hall. Schutz, Howard G., Pamela C. Baird and glenn R. Hawkes, (1979). Lifestyles and Consumer Behavior of Older Americans. New York: Praeger. Tabachnick, Barbara G., and Linda S. Fidell (1983). Using Multivariate Statistics. New York: Harpen & Row. Thurstone, L.L. (1928). “Attitude Can Be Measured,” American Journal of Sociology, 33, PP.529-554. Tom, Gail (1984), Applications of Consumer Behavior: Readings and Exercise, Englewood Cliffs: Prentice-Hall. Wells, William D. (1975). “Psychographics: A Critical Review,” Journal of Marketing Research, 12, PP.196-213. Williams, Richard H. and Claudine G. Wirth (1965). Lives Through the Years: Styles of Life and Successful Aging, New York: Atherton. Wind, Yoram and Paul E. Green (1974), “Some Conceptual, Measurement, and Analytical Problems in Life Style Research,” in William D. Wells, (ed.), Life Style and Psychographics, Chicago: American Marketing Association. Zins, Michel A. (1976). “An Exploration of the Relationship Between General and Specific Psychographic Profils,” in Kenneth L. Bernhardt, (ed.), Marketing 1776-1976 and Beyond. Chicago: American Marketing Association.
Description:	碩士國立政治大學新聞學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002005989
Data Type:	thesis
Appears in Collections:	[Department of Journalism] Theses

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