English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113485/144472 (79%)
Visitors : 51387763      Online Users : 377
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/90847
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/90847


    Title: 冷氣機消費者態度衡量之研究 : 非計量多元尺度與聯合分析之應用
    Authors: 余立任
    Contributors: 黃俊英
    余立任
    Date: 1987
    Issue Date: 2016-05-04 17:07:29 (UTC+8)
    Reference: 參考書目
    何培基,應用非計量多元尺度法及層次集群法分析冷氣機市場品牌印象之研究(台北:淡江大學管理科學研究所碩士論文,民國66年6月)。
    黃俊英,多變量分析,第二版,華泰(民國75年1月)。
    林文壽,聯合分析在國產小客車產品最佳化之應用研究(台北:政治大學企業管 理研究所碩士論文,民國73年6月)。
    吳兆益,聯合分析在果汁消費者知覺與偏好上之應用研究(台北:政治大學企業 管理研究所碩士論文,民國71年6月)。
    吳金水,自顯性偏好模式與聯合分析在訂婚囍餅市場上之應用研究(台北:淡江 大學管理科學研究所碩士論文,民國72年6月)。
    榮魯青,產品空間之研究:非計量多元尺度法及層次集群分析法之應用-彩色電 視機之例(台北:政治大學企業管理研究所碩士論文,民國73年6月)
    蘇應麟,旅行業對大型國際觀光旅管知覺與偏好上之研究一非計量多元尺度法及 聯合分析法之應用(台北:臺灣大學商學研究所碩士論文,民國74年6月)。
    邱賜福,聯合分析在速食湯產品最佳化策略上之應用研究(台北:淡江大學管理 科學研究所碩士論文,民國72年6月)。
    陳來成,非計量多元尺度法之應用一機車實證研究(台南:成功大學工業管理研究所碩士論文,民國68年5月)。
    1. Green, P. E., "Marketing Applications of MDS: Assessment and Outlook," Journal of Marketing, Vol.39, (Jaurary,1975) pp.24-31.
    2. Green, P. E., "A New Approach to Market Segmentation," Business Horizons. Vo1.20, (February, 1977) pp.61-73.
    3. Green, P; E. & F. J. Carmone, Multidimensional Scaling and Related Techniques in Marketing Analysis (Boston:Allyn & Bacon, Inc., 1970) .
    4. Green. P. E., F. J. Carmone & Y. -Wind, "Subjective. Evaluation Models and Conjoint Measurement," Behavioral Science, Vol.l7 (1972) pp.288-99.
    5. Green, P. E. with contribution by J. D. Carroll, Analyzing Multivariate Data (Hinsdale?, Ill.: Dryden Press, 1978).
    6. Green, P. E., J. D. Carroll & F. J. Carmone, "Super-ordinate Factorial Designs in the Analysis of Consumer Judgments," Journal of Business Research, Vol. 4, (November, 1976) pp.281-95.
    7. Acito, F. & A. K. Jain, "Evaluation of Conjoint Analysis Results: A Comparison of Methods," Journal of Marketing Research, Vol.l7 (February, 1980) pp . 106-12.
    8. Addleman, S., "Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments," Technometrics, Vol.4 . (February, 1962) pp.21-46.
    9. Anttila, M. , R. R. van den Heuvel & K. M?ller, "Conjoint Measurement for Marketing Management," European Journal of Marketing, Vol.l4 (1980) pp.397-408 ,
    10.Bass, F. M., C. W. King & E. A. Pessemier, Application of the Science in Marketing (New York: John Wiely & Sons,Inc., 1969) .
    11. Bennett, J. F. & W. L. Hays, "Multidimensional Unfolding: Determining the Dimensionality of Ranked Preference Data," Psychometrika, Vol.25 (March, 1960) pp. 27-43.
    12. Bose, R. C. & K. A. Bush, "Orthogonal Arrays of Strength Two and Three," Annals of Mathematical Statistics, Vol.23 (1952) pp.508-24.
    13. Carmone, F. J., P. E. Green & A. K. Jain, "Robustness of Conjoint Analysis: Some Monte Carlo Results," Journal of Marketing Research, vol. 15 (May, 1978) pp.300-3.
    14. Carroll, J. D., "Categorical Conjoint Measurements," Unpublished paper, Bell Laboratories (Murray Hill, N. J., 1969) .
    15. Green, P. E. & W. S. DeSarbo, "Additive Decomposition of Perceptions Data via Conjiont Analysis," Journal of Consumer Research, Vol. 5 (June, 1978) pp.58- 65.
    16. Green, P . E. & W. S. DeSarbo, "Componential Segmentation in e Analysis of Consumer Trade-Offs," Journal of Marketing, Vol. 43 (Fall, 1979) pp.89-91.
    17. Green, P. E. & M. T. Devita, "A Complementarity Model of Consumer Utility for Item Collections," Journal of Consumer Research, Vol. 1 (December, 1974) pp.56-67.
    18. Green, P. E. & M. T. Devita, "An Interaction.. Model of Consumer Utility," Journal of Consumer Research, Vol. 2 (September, 1975) pp.146-53.
    19. Green, P. E., S. M. Goldberg & M. Montemayor, "A Hybrid Utility Estimation Model for Conjoint Analysis," Journal of Marketing, Vol.45 (Winter, 1981) pp. 33-41.
    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002006133
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback