| Reference: | 參考書目
壹、中文部分
丁虹:民營企業經理人員價值觀與生活型態之研究。國立政治大學企管研究所碩士論文，民國72年。
台北市政府:台北市教育統計，民國75年。
台北市政府:台北市家庭收支調查報告，民國75年。
台北縣政府:台北縣統計要覽，民國75年。
吳統雄:電話調查－理論與方法，聯經出版社，民國73年，P145
徐志潭:大台北地區家庭生活型態與能源消費行為關係之研究，台大商學研究所碩士論文，民國72年。
孫慶國:大台北地區少年休閒意向調查，金車教育基金會，民國74年。
孫慶國:都市兒童休閒活動調查分析，金車教育基金，民國75年。
劉正鳴:生活型態，偏好態度與兒童讀物購買行為關係之研究，淡江管理科學研究所碩士論文，民國75年。
林煌耀:寓教於釣，國語日報，民國74年7月21日第七版
貳、英文部份
Ameriaan Camping Association, "ACA`s 1983 Market Surrey", Camping Magazine (March 1984), P17- P19
Asher O. Melzer, "Camping-where do we go from here?", Camping Magazine, (January, 1972)。
Brockway, "How do others View your camp? "Camping Magazine, (March 1985), PP28-29
Churchill, G.A, "Marketing Research", 3rd Ed P614-P615
Engel, Blackwell & Kollate, Consumer Behavior, 4th edition, P225
Faeth Chenery, "Effect of Summer Camp on child Development and Contributions of Counselors to those Effect", Journal of Leisure Research (Third Quarter 1981) PP195-207
Frank & Henderson , "8 things parents want from Camp", Camping magazine, (February 1985), P25
Fred D. R. & William R. Darden, "Construing Life styles and Psychographics, ", Life style and Psychographics (Chicago:AMA, 1974) P74-P76
Henderson & Bialeschki, "Organized Camping and the future Research on Major Trends ", Camping Magazine, (January, 1984) PP19- 25
Kline, F. G. & Phillip, J. T "Current perspectives in mass communication research ", (Beverly Hills: Sage Publishication) 1971
Kriger, W. The effects of an organized camp experience on self-concept change in relation to three variables: age, sex, and observable behavior change.
Myers, J. L. 1978. The association between leadership components of the resident camp experience and camper development in self- concept, interpersonal affect, and
environmental attitude. Journal of Leisure Research (Third Quarter 1981), P195-P207
Levine, "Camping`s national economic estimate", Camping Magazine (May 1984) ,P10
Philip Kotler, Marketing Management, 5th edition, 1984
Robert C. Blattberg & K. Sen Subrata, "Marketing Segmentation using models of Multidimensional Purchasing Behavior", Journal of Marketing (Oct, 1974), P17-P28
Smith, Wondell R. , "Product Differentiation and Market Segmentation as Alternative Marketing Strategies", Journal of Marketing, 1956, P3-P8.8
Theodore Levitt, "Marketing Myopia ", Harvard Business Review, July-August 1960, P58
Wind & Green, " Some Conceptual, Measurement, and Analytical Problem in Life Style Research" Life style and Psychographics (chicago: AMA, 1974) P123
Viola Mitchell, Camp Counseling: Leaderships and Programing for the Organized Camps", (CBS College Publishing,1983) P16-P20
Olson, Fournier & Druckmam, Families What Makes Them work, St. Paul : University of Minnesota, 1985 |
