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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/90736


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/90736


    題名: 無店鋪與店鋪零售之購買行為比較研究 : 以女用化妝品為例
    作者: 林晉寬
    貢獻者: 許士軍
    林晉寬
    日期: 1988
    上傳時間: 2016-05-04 15:12:27 (UTC+8)
    參考文獻: 參考書目
    中文部分
    公平交易法草案:第一章總則第八條，第二十三條，民屆七十五年。
    吳水丕，多層次傳銷:理論、觀念、實務，台北:吳水丕，民國七十六年四月。
    邱俊雄，大台北地區消費者之購物導向研究，國立政治大學企業管理研究所未出版碩士論文，民國七十六年六月。
    徐重仁，黃淑麗合著，無店鋪販賣，(台北:經濟日報，民國七十五年二月增訂二版)，頁7-9。
    許士軍，『用行銷眼光掃瞄生活型態』，卓越雜誌，民國七十七年一月，頁29-30。
    黃俊英，『直效行銷深具發展潛力』，直效行銷雜誌，民國七十六年七月，頁5。
    黃俊英，『生活型態的基本概念』，卓越雜誌，民國七十七年一月，頁37。
    黃淑麗，『無店鋪銷售在台灣的發展』，中華民國市場拓展學會論文集，民國七十四年，頁246-248。
    陳文彬譯，直接行銷技術，台北:前程企管.民國七十五年十月，頁181-113。
    陳正國，直銷法行銷策略之規畫，國立中興大學企業管理研究所未出版碩士論文，民國七十五年六月。
    郭容芳，零售商店印象與購買行為之研究，國立政治大學企業管理研究所未出版碩士論文，民國七十四年六月。
    梁雲芳，『迅速!有力!爆炸性強!直效行銷時代來臨了』，直效行銷雜誌，民國七十六年六月，頁15。
    梁雲芳，高玉燕，『企業要如何應用直效行銷』，直效行銷雜誌，民國七十六年九月，頁13。
    張壽山，自動化通路規模之研究，國立政治大學企業管理研究所未出版碩士論文，民國七十六年六月。
    經濟部統計處，中華民國台灣地區工業生產統計月報，民國七十七年二月，頁94。
    XXXXXX,『多層次傳銷之立法與消費者保護』，台灣經濟研究月刊，民國七十五年六月，頁75。
    XXXXXX,『王志剛、方子雄對談直銷在台灣』，直效行銷雜誌，民國七十六年六月，頁78。

    英文部分
    Bellenger, Danny M., Dan M. Robertson, and Greenberg (1977), Shopping Certer Patronage Motives " , Journal of Retailing, 53 (Summer), PP. 33-38
    -----, and Pradeep K. Korgaonkar (1980) Profiling the Recreational Shopper " , Jounnal of Retailing, 56, (Fall), PP. 77-92
    Berkowitz, Eric N., John R. Walton , and Orville C. Walker Jr.(1979), " In-Home Shoppers: The Market of Innovative Distribution System " , Journal of Retailing, 55(Summer) PP.15-33
    Bolen, William H.(1988), Contemporary Retailing, 3th Edition (New Jersey: Prentice Hall ), PP. 13-16 & PP.559-566
    Cravens, David W. (1987), Strategic Marketing , 2th Edition (Illinois: Irwin), p.458
    -----,Gerald E. Hills and Robert B. Woodruff(1987) Marketing Management, ( Illionis : Richard D. IRWIN ) P.413
    Cunningham, Isabella C. M., and William H. Cunningham (1973) The Urban In-Home Shopper : Socioeconomic and Attitudinal Characteristics, " Journal of Retailing, 49
    (Fall), PP.42-50,88
    Darden, William R. and William Perreault(1976), "Identifying Interurban Shoppers : Multiproduct Purchase Patterns and Segmentation Profiles", Journal of Marketing Research,13 (February), PP. 51-60
    Darian, Jean C. (1987),"In-Home Shopping: Are There Consumer Segments ? " , Journal of Retailing, Vol. 63 , No .2 (Summer), PP. 163-186
    Dividson, W. R. and A. Rodgers (1979), "Non-store Retailing: It`s Importance to and Impact on Merchandise Supplies and ‘Competitive Chennels " , I. R. M. ,The Growth of Non-Store Retailing
    D. M. Edition (1987), " Behavior and Attitudes of Telephone Shoppers " , Direct Marketing, ( October ), PP. 66-73
    Engel, James F. , Roger D. Blackwell and Paul W. Miniard (1986), Consumer Behavior, 5rd Ed. (New York: CBS College Publishing).
    -----,Roger D. Blackwell(1982), Consumer Behavior,4rd Ed. (New York: CBS College Publishing), P.189
    Gillett, Peter L. (1970), " A Profile of Urban In-Home Shoppers " , Journal of Marketing, (July), PP. 40-44
    Gross, Charles W. and Robin T. Peterson (1987) , Marketing: Concepts and Decision Making,(New York: West Publishing) PP. 310-311
    Gutman, Jonathan and Michael K. Mills (1982). " Fashion Life Style , Self-concept , Shopping Orientation , and Store Patroage: An Integrative Analysis", Journal of Retailing, 58 (Summer), PP. 64-86
    Harrell, Gilbert D. (1986) , Consumer Behavior , ( Florida: Harcourt Brace Jovanovich Publishing). P.139
    Kastiel, Diane Lynn(1987), "Building an Integrated Marketing Strategy", Direct Marketing, (August), PP.47-52
    Katzenstein , Herbert and William S. Sachs (1987}, Direct Marketing, (Ohio: Bell & Howell), P.9.
    Kotler, Philip ( 1988 ) , Marketing Management: Analysis Planning, Implementation and Control, 6th Edition, ( New Jersey: Prentice-Hall), PP.286-294, 410, 559-562.
    Philip (1976) , Marketing Management: Analysis, Planning, and Control, 3th Ed., ( New Jersey : Prentice-Hall), P.276
    Philip (1980), Marketing Management: Analysis, Planning, and Control, 4th Ed. (New Jersey: Prentice-Hall), PP.424-425.
    Philip (1984), Marketing Management: Analysis, Planning, and Control, 5th Ed. (New Jersey: Prentice-Hall), PP.573-576
    Kurtz, David L. and Louis E. Boone (1987), Marketing,3th Ed. (New York: CBS College Publishing), PP. 545-547
    Lumpkin, James R. Jon M. Hawes and William R. Darden (1986), Shopping Patterns of the Rural Consumers: Exploring the the Relationship between Shopping Orientations and Outshopping", Journal of Business Research,14, PP.72-81
    May, E. G.(1979), " The Outlook for Nonstore Retailing ", in lnstitude of Retail Management N. Y. U. (ed.),The Growth of Nonstore Retailing
    Park, C. W. and Gerald Zaltman (1987), Marketing Management, (New York: Dryden Press), P.382
    Quelch, John A. and Hirotaka Tkeuchi ( 1981 ) , " Nonstore Marketing: Fast track or Slow?", Harvard Business Review, (July-August), PP.75-84
    Robertson, Thomas S., and Joan Zielinski, Scott Ward (1984), Consumer Behavior, (U.S.t Scott, Foresman), PP.89-90
    Rosenberg, Larry J., and Elizabeth C. Hirschman ( 1988 Retailing without stores " , Harvard Business Review July-August ), PP.103-112
    Rosenbloom, Bert ( 1987 ) , Marketing Channels: A Management Elan, 3th Edition, ( New York: CBS College Publishing PP. 201-219, 403-404)
    Stone, Bob (1984), Successful Direct Marketing Methods, 3rd. Ed., (Chicago: Crain Communication), P.50
    Tauber, Edward M. (1972) , " Why Do People Shop? ", Journal of Marketing, 36 (October), PP. 46-49
    Wind, Yoram and Paul E. Green ( 1974 ) , " Some Conceptual Measurement , and Analytical Problem in Life Style Research ", in William D. Wells ( ed.) , Life Style and Psychographics, ( Chicago: AMA, 1974), P.122
    Zaichkowsky, Judith Lynne (1985), "Measuring the Involvement Construct", Journal of Consumer Research, Vol.12, Dec., PP.341-352
    描述: 碩士
    國立政治大學
    企業管理學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002005600
    資料類型: thesis
    顯示於類別:[企業管理學系] 學位論文

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