| Reference: | 參考書目
中文部分
公平交易法草案:第一章總則第八條，第二十三條，民屆七十五年。
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邱俊雄，大台北地區消費者之購物導向研究，國立政治大學企業管理研究所未出版碩士論文，民國七十六年六月。
徐重仁，黃淑麗合著，無店鋪販賣，(台北:經濟日報，民國七十五年二月增訂二版)，頁7-9。
許士軍，『用行銷眼光掃瞄生活型態』，卓越雜誌，民國七十七年一月，頁29-30。
黃俊英，『直效行銷深具發展潛力』，直效行銷雜誌，民國七十六年七月，頁5。
黃俊英，『生活型態的基本概念』，卓越雜誌，民國七十七年一月，頁37。
黃淑麗，『無店鋪銷售在台灣的發展』，中華民國市場拓展學會論文集，民國七十四年，頁246-248。
陳文彬譯，直接行銷技術，台北:前程企管.民國七十五年十月，頁181-113。
陳正國，直銷法行銷策略之規畫，國立中興大學企業管理研究所未出版碩士論文，民國七十五年六月。
郭容芳，零售商店印象與購買行為之研究，國立政治大學企業管理研究所未出版碩士論文，民國七十四年六月。
梁雲芳，『迅速!有力!爆炸性強!直效行銷時代來臨了』，直效行銷雜誌，民國七十六年六月，頁15。
梁雲芳，高玉燕，『企業要如何應用直效行銷』，直效行銷雜誌，民國七十六年九月，頁13。
張壽山，自動化通路規模之研究，國立政治大學企業管理研究所未出版碩士論文，民國七十六年六月。
經濟部統計處，中華民國台灣地區工業生產統計月報，民國七十七年二月，頁94。
XXXXXX,『多層次傳銷之立法與消費者保護』，台灣經濟研究月刊，民國七十五年六月，頁75。
XXXXXX,『王志剛、方子雄對談直銷在台灣』，直效行銷雜誌，民國七十六年六月，頁78。
英文部分
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Bolen, William H.(1988), Contemporary Retailing, 3th Edition (New Jersey: Prentice Hall ), PP. 13-16 & PP.559-566
Cravens, David W. (1987), Strategic Marketing , 2th Edition (Illinois: Irwin), p.458
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Kurtz, David L. and Louis E. Boone (1987), Marketing,3th Ed. (New York: CBS College Publishing), PP. 545-547
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